LOS ANGELES--(BUSINESS WIRE)--May 27, 2026--
Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock.
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Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260527721702/en/
As the fastest-growing skincare brand in the U.S. top 50, according to Circana*, Naturium continues to build momentum through highly engaged community-first storytelling and efficacious skincare innovation. Glow Better Together is a celebration of the brand’s bestselling Glow Getter collection, expanding the meaning of “glow” beyond skincare systems to the people and support systems that help individuals feel confident and radiant.
“At Naturium, we’ve always believed skincare should feel personal, accessible and rooted in real results,” said Jake Galtere, Chief Marketing Officer, Naturium. “With Glow Better Together, we wanted to celebrate the human side of glow – the friendships, communities and everyday moments that make people feel like the best version of themselves.”
At the center of the campaign is creator Bretman Rock, whose link to Naturium began organically after discovering the brand in 2024. What started as an authentic product recommendation quickly evolved into genuine brand affinity. Since then, he has become a true advocate for the brand, frequently spotlighting his favorite Naturium products, including the cult-favorite Glow Getter Body Wash, with his engaged online community of over 40 million people across social channels. Bretman embodies what it means to be a Glow Getter, someone who leads with fearlessness, authenticity and self-expression while inspiring a global community to feel good in their skin, unapologetically.
Now, that authentic connection comes full circle as Bretman serves as the face of Glow Better Together, a campaign designed to spotlight not only his glow, but the broader community behind it. “I want my glow to remind people that they can glow too, and we can glow together,” shared Bretman.
The campaign ignited with a national casting call, inviting Glow Getters to submit raw, self-shot videos showcasing confidence, joy, connection, and self-expression. The final cast features 11 real community members across different ages, backgrounds, and personalities, all chosen for the authentic ways they embody the energy between people and the communities that help them thrive. Among the cast is New York City-based creative Kendra, whose joyful, unapologetic self-expression and belief in ‘showing up authentically’ captured the spirit of the campaign. Chris, whose perspective on laughter, intentional living and community reflects the emotion of glowing together, and Shayna, who shared how family, creativity and support helps her feel most like herself. Through these community members, Glow Better Together reinforces the idea that glow isn’t achieved alone, it’s shaped through the relationships, routines and communities that help us become our best selves.
Naturium’s Glow Getter franchise has become the brand’s No. 1 body care line for radiance, recognized for delivering visibly glowing skin through efficacious yet sensorial formulas. Beloved for its nourishing, glow enhancing approach to body care, the Glow Getter franchise spans a range of hydrating essentials designed to leave skin soft, smooth and luminous. Products include the bestselling Glow Getter Multi-Oil Hydrating Body Wash, which shifts from a rich oil texture into a gentle lather, the Glow Getter Multi-Oil Body Scrub, formulated with sugar crystals to exfoliate and reveal radiant skin, the Glow Getter Multi-Oil Body Butter, which intensely moisturizes and helps firm the appearance of skin, and the Glow Getter Body Oil, helping replenish and deeply nourish for an all-over glow.
Through Glow Better Together, Naturium reinforces its commitment to building products and campaigns that feel joyful, inclusive, and reflective of the community that continues to shape the brand.
*Top 50 skincare brands, Circana, 3 months ended 3/31/2026. Masstige skincare category by dollar volume sales.
About Naturium
Founded by Susan Yara in 2019, Naturium brings the science of consistent skincare to every one, every where, every day. The brand's biocompatible and dermatologist-tested formulas work with individual skin's biology from head to toe, blending natural botanicals with potent actives for clinically effective results at an accessible price point. Naturium has pioneered facial and body care innovations. Naturium is clean, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Acquired by e.l.f. Beauty (NYSE: ELF) in 2023, the brand is available at naturium.com and both in-store and online at Target and Ulta in the U.S.
Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.
NEW YORK (AP) — The typical CEO compensation package rose nearly 6% in 2025 to $17.7 million, as company boards rewarded their top executives for bigger profits and higher stock prices, and gave them incentives to stick around and make even more money for shareholders.
The median employee at companies in the S&P 500 earned $89,744, reflecting a 4.7% increase year over year. While that gain outpaced the rate of inflation in 2025, many workers were still feeling pinched by the accumulation of higher prices over the past few years and had to cut corners to make ends meet and run up credit card debt to pay for everyday necessities.
The Associated Press’ CEO compensation survey, which uses data analyzed for The AP by Equilar, included pay data for 337 executives at S&P 500 companies who have served at least two full consecutive fiscal years at their companies, which filed proxy statements between Jan. 1 and April 30.
Here's a look at some highlights from the survey.
At half the companies in AP’s survey it would take the worker at the middle of the company’s pay scale 200 years to make what the CEO did in one, up from 192 years in last year's survey. Companies have been required to disclose this so-called pay ratio since 2018.
While the biggest gaps occur at companies where the CEO received compensation loaded with one-time awards of stock, the pay ratio also tends to be highest at companies in industries where wages are typically low. For instance, at Coca-Cola, its CEO earned nearly 1,739 times the median pay of $17,947 for its workers. The CEO at the retailer TJX Cos. makes about 1,774 times what a worker making the company’s median pay does.
Sarah Anderson, who directs the Global Economy Project at the progressive Institute for Policy Studies, noted in an email that there are ballot initiative campaigns in San Francisco and Los Angeles to raise taxes on companies with sizable gaps between CEO and worker pay.
“At a time when working families are struggling with rising costs, it’s obscene to see CEO pay continuing to skyrocket,” Anderson wrote.
Overall, wages and benefits netted by private-sector workers in the U.S. rose 3.4% through 2025, according to the Labor Department. The average worker in the U.S. makes $67,000 a year. That figure rises to $96,000 when benefits such as health care and other insurance are included.
While many people may think of a pay package as consisting of salary, bonus and some perks, those components make up only a small percentage of pay for the modern CEO.
Many companies have heeded calls from shareholders to tie CEO compensation more closely to performance. As a result, a large proportion of pay packages consist of stock awards, which the CEO often can’t cash in for years, if at all, unless the company meets certain targets, typically a higher stock price or market value or improved operating profits. And if the CEO delivers on those metrics, companies often give them one-time rewards as incentives to stay on and not look for a bigger payday elsewhere.
Shareholders can weigh in on a CEO's pay package through “say on pay” votes at a company's annual meeting. But the votes are non-binding and most pay plans pass with overwhelming support. The average “yes” vote at companies in this year's survey was around 90%.
As CEO pay has grown significantly over the past few decades, criticism of the lofty payouts has largely come from worker advocates and certain members of Congress.
Elon Musk's pay package is so extraordinary that even the pope weighed in.
Musk, the CEO of Tesla, received compensation valued at $132.3 billion, all in the form of stock awards. To actually get the shares, Musk must meet ambitious targets over the next 10 years for the company's market value and Tesla's electric vehicles, as well as his futuristic goals of developing a fleet of robotaxis and an army of humanoid robots.
Tesla did not immediately respond to a request for comment.
Shankh Mitra of Welltower received the second-largest compensation package in the survey at $821.1 million, the bulk of it in stock awards. Since October 2020, when he became CEO of the healthcare real estate investment trust, and October 2025, Welltower's stock price tripled. Mitra can only receive the full compensation, beyond a $110,000 annual salary, after a 10-year period.
CEO Hock Tan's pay package at Broadcom, valued at $205.3 million, covers the years 2028-2030 — companies assign a value at the time the package is awarded — and is tied to Tan's ability to greatly increase the revenue Broadcom generates from artificial intelligence, making it one of the few companies at this time to use AI as a benchmark in its compensation plans.
“Use of AI considerations or metrics in incentive plans has not yet taken hold as a majority practice,” said Kelly Malafis, founding partner at Compensation Advisory Partners, in an email, although she expects that could change going forward.
David Zaslav was at the center of a takeover battle that ended with him selling Warner Bros. to Paramount Skydance for $31 a share, up from $12.54 before reports of Paramount’s interest in a deal came out. For negotiating the deal at a premium and also exceeding certain financial and strategic goals, Warner gave Zaslav a pay package valued at $165 million, fourth largest in the survey. Since becoming CEO in 2007, Zaslav's compensation has totaled $1.1 billion, according to Equilar.
CEOs of three the nation's biggest banks got rewarded for yearslong efforts to retool their companies and revive a stagnant stock price.
Goldman Sachs’ David Solomon's pay package totaled almost $119 million — including stock valued at $80 million he can receive after five years. Goldman's board pointed to the 57% gain in the company's shares, as well as a hefty increase in its earnings per share. Solomon also sold off the company's Apple Card portfolio after an unsuccessful effort to expand Goldman's consumer-focused business.
Jane Fraser of Citigroup received a pay package valued at $95.8 million — tops among the 27 women CEOs in this year's survey and the highest-ever for a woman CEO in the survey's history. Fraser received a one-time award valued at $25 million in restricted stock and options after being elected Citi's chairman. She also got a one-time award for overseeing a wholesale reorganization of Citi into a leaner company, including laying off thousands of workers.
Overall, the median compensation for women CEOs in the survey fell 2.6% to $18.1 million, compared to a 6.4% increase for their male counterparts to $17.7 billion.
Wells Fargo gave CEO Charles Scharf a pay package worth $94.5 million after his yearslong effort to lead the bank back from a scandal involving fake bank accounts that landed Wells under federal supervision. And new scandals emerged along the way. The Federal Reserve finally let Wells leave the penalty box last year.
In his last year as CEO of the conglomerate Berkshire Hathaway, Warren Buffett received compensation worth $389,488 — down 4% from the year prior.
Meta Platforms CEO Mark Zuckerberg's compensation was valued at $25.1 million and almost all of it involved costs for the company to provide security for him and his family, as well as the use of corporate aircraft.
Jensen Huang of Nvidia, the most valuable publicly traded company, got a pay package valued at $36.3 million. He didn't make the AP survey because Nvidia filed its proxy after April 30.
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Editors Dorothea Degen and Paul Harloff, and reporters Bernard Condon, Matt Ott, Alex Veiga, Ken Sweet and Chris Rugaber contributed.
FILE - Wells Fargo & Company CEO and President Charles Scharf testifies at a Senate Banking Committee annual Wall Street oversight hearing, Thursday, Sept. 22, 2022, on Capitol Hill in Washington. (AP Photo/Jacquelyn Martin, File)
FILE - Jane Fraser, CEO, Citigroup, listens during a Senate Banking, Housing, and Urban Affairs Committee oversight hearing to examine Wall Street firms on Capitol Hill, Wednesday, Dec. 6, 2023 in Washington. (AP Photo/Alex Brandon, File)
FILE - Goldman Sachs CEO David Solomon is interviewed on the floor of the New York Stock Exchange in New York, Wednesday, July 16, 2025. (AP Photo/Seth Wenig, File)
FILE - David Zaslav arrives at the Oscars on Sunday, March 15, 2026, at the Dolby Theatre in Los Angeles. (Photo by Richard Shotwell/Invision/AP, File)
FILE - In this Nov. 2, 2017, file photo, Broadcom CEO Hock Tan speaks as President Donald Trump listens during an event to announce the company is moving its global headquarters to the United States, in the Oval Office of the White House, in Washington. (AP Photo/Evan Vucci, File)
FILE - Elon Musk departs after a welcome ceremony with President Donald Trump and China's President Xi Jinping at the Great Hall of the People, Thursday, May 14, 2026, in Beijing. (AP Photo/Mark Schiefelbein, File)
