Foreign brands are deepening their integration into Shanghai's commercial landscape, driving the renewal of retail spaces and the upgrading of consumer experiences.
Shanghai's draw for international brands is supported by the city's strong business environment, vast consumer market and well-developed debut economy.
It also benefits from national-level support. China's Ministry of Commerce has introduced 15 measures to boost foreign investment, including support for foreign-invested retailers wanting to upgrade to urban commercial districts and launch global debuts.
Around the city, international brands have been opening their first-in-China flagship stores. These stores are offering services ranging across community retail, premium skincare and immersive dining.
Among them is German skincare brand Barbor, which opened its first flagship store in the Chinese mainland in June, launching a specialist skincare concept in Shanghai.
"Shanghai was a natural choice for our flagship store. Our concept brings together a boutique in the front and the spa in the back, creating seamless experience of retail and professional skin care. And we believe in immense potential of a Chinese market. The market is dynamic and highly competitive, it pushed us to elevate our brand and our service. We will continue to invest and bring more professional skin care expertise to the Chinese consumers. Our goal is straightforward: to grow together with the Chinese market for the long term," said Henryk Grund, Babor's vice president for sales.
Lindt, world-renowned chocolatier and confectionery company, opened its first flagship store in Shanghai on July 1, gaining an immediate warm welcome from the public.
"Shanghai is definitely the first spot that where we wanted to have our own store. We had queues in front of the stores, that means really the consumers in Shanghai, and also our chocolate classes that we all offer every now and then here in our stores have been booked out very fast. The Chinese market, it's such a booming market, such a growing market, an interesting market, the consumers love to experience new things. We have a long term commitment to the Chinese market. We will be definitely present in China and grow with the markets and with the Chinese population," said Michal Spiller, CEO of Lindt and Sprüngli Germany, who holds executive responsibility for the company's regional operations across Germany, Austria, Japan, and China.
Foreign brands open flagship stores in Shanghai in bid to integrate into consumer market
