The 34th National Book Expo kicked off in Hangzhou, capital of east China's Zhejiang Province, on Friday, bringing together over 1,000 exhibitors from across the country and showcasing nearly 1 million books both online and offline.
At the four-day event, reading activities such as the readers' convention and new book launches will be held one after another, upgrading the traditional book buying and reading experience into an immersive, interactive, and diverse reading experience.
"From traditional paper reading to digital reading, audiovisual reading, and immersive cultural experiences, we hope to leverage technological empowerment and scenario innovation to create a cultural event that everyone can enjoy," said Yu Hanyin, deputy director of the executive committee of the 34th National Book Expo.
This year's book fair will have its main venue at the Hangzhou International Expo Center, with three branch venues in Ningbo, Jiaxing, and Liangzhu sub-district in Hangzhou, and three online branch venues on major Chinese e-commerce platforms of Taobao, JD.com, and Dangdang.
In addition, the main venue will feature nine thematic exhibitions showcasing content ranging from themed publishing to cultural heritage, from high-quality books to industry frontiers, comprehensively demonstrating the historical heritage and innovative achievements of the national publishing and distribution industry in high-quality development. Meanwhile, 11 key activities will be launched to promote reading through various forms of exchange and mutual learning.
China's 34th National Book Expo opens in Hangzhou
