In 10 days, Canada will face sweeping U.S. tariffs of up to 50 percent on key imports, a move announced by President Donald Trump on July 20 under Section 338 of the U.S. Tariff Act.
The new policy targets most Canadian imports, including wines and auto parts, worth around 20 billion dollars. There will be no exceptions for goods covered by an existing trade pact, the United-States-Mexico-Canada Agreement.
Analysts warn the tariffs will intensify cost pressures already squeezing households. For some, the strain has become personal. One Canadian truck driver described how rising prices forced him to move into his vehicle to cut debt.
"The prices of everything are sky high for no reason. It's the same product but everything has doubled or tripled in price. I had to move out of my apartment after seven years. I just moved out five days ago so I can get my debt level down. I am living in my truck now," said a Canadian driver.
Companies across Canada also report mounting pressure. Tess Patterson, a wine club manager, said businesses are struggling to shield customers from higher costs.
"We really don't want to pass that cost to our consumers. However, you know, as time goes by, that does slowly increase. So, therefore, it makes very hard for our consumers to basically purchase and get their hands on and that's not what we want to see," said Patterson.
Canada faces potential 50 percent tariffs from US
The box‑office sensation "Dear You" is not only winning hearts worldwide — it's also fueling a tourism boom in the Chaoshan region of Guangdong, with searches and bookings for filming locations skyrocketing and international visitors, especially from Southeast Asia, making the journey home.
The film, known as "Love Letters to Grandma" in Chinese, was shot entirely in the Chaoshan, or Teochew, dialect. It centers on "qiaopi", a unique form of correspondence that combined letters and remittances sent home by earlier generations of overseas Chinese in the 19th and 20th centuries.
Set against the distinct backdrop of Teochew Chinese culture, the narrative highlights the historic diaspora experience, capturing universal themes of displacement, nostalgia, and memories passed down through generations.
Since its initial April 30 release in the Chinese mainland, the low-budget drama has grossed over 2.1 billion yuan (about 310 million U.S. dollars) at the global box office.
Hou Yinan, an overseas Chinese from Spain, watched the film during her summer visit to China. She was deeply touched by the heartfelt stories behind those old overseas Chinese letters.
"Before I saw this movie, I thought of 'qiaopi' as nothing more than museum pieces. But the letters in the film — each one of them — told a story of a relationship that lasted almost 50 years," said Hou.
Hou's trip didn't end at the cinema. She made her way to Longhu Ancient Village in Chaozhou's Chao'an District, where scenes of a Thai Teochew association hall and ancestral temple were filmed. And she wasn't alone.
"I felt like I'd traveled through time. The movie showed us all these old Teochew homes and traditions, and how the Chinese who left here spread across the globe. And now here we are, coming back from everywhere to this very place — it's a homecoming, a roots trip," said Hou.
The small park in Shantou, which served as the backdrop for the film's scenes of early emigrants heading south, is now packed with tourists strolling among its century‑old arcades.
Local shops are cashing in on the film's popularity with movie‑themed offers. Among the visitors was Yu Shiyang, who had traveled all the way from Canada with her family to explore the filming site.
"A few days ago we went to see that bridge from the movie, checked out the 'qiaopi' museum, and caught a Yingge dance performance. The kids were all really into it," said Yu.
At Shantou's old post office, children were busy writing and sending letters to friends abroad.
"This one's for Jaden and this one's for Albert. They live in Canada," said Yu Jiaqi.
"I want them to be happy," added Zhang Jiaying.
"I want our traditions to live on in them. I don't want them to lose it just because they grow up abroad," said Yu.
The growing fusion of film and tourism is putting overseas Chinese hometowns on the map.
Xu Zihui, a local guide, said he has so far hosted 10 groups of overseas Chinese travelers — around 50 to 60 people in total.
"Thanks to the film, places that were off the radar are suddenly packed with tourists. I'm getting tons of requests — families, groups of friends, and we already have over a hundred people lined up for next month," said Xu.
The film has given a major boost to tourism in the Chaoshan region. Online searches for Shantou, Chaozhou, and Jieyang have stayed strong since the movie hit theaters, and bookings for the Chen Cihong Former Residence, a key filming site, have jumped 1.2 times year on year.
Overseas visitors to Shantou — particularly from Malaysia, Singapore, and Thailand — have risen sharply, with flight bookings from Malaysia climbing 67 percent.
Movie sparks homecoming tourism boom among overseas Chinese
