MINNEAPOLIS--(BUSINESS WIRE)--Aug 11, 2026--
Following a competitive search, Ambrosia Collective, a performance supplement brand, has selected Padilla as its public relations partner to launch Planta Powered by Solein ®, the first food product and protein powder formulated with Solein in the U.S.
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Solein is a protein developed by Solar Foods made through a fermentation process that combines carbon dioxide, hydrogen, renewable energy, and a naturally occurring microorganism without traditional agriculture or fossil fuels. Padilla is executing a comprehensive media relations program to garner attention for Planta Powered by Solein. The agency will provide earned media strategies that build trust with Planta Powered by Solein’s core audience, position Ambrosia Collective at the forefront of the future of food, and emphasize the product’s exceptional nutritional profile, performance, sustainability and innovative formulation.
“We were looking for an agency that understands the crowded food and beverage industry, today’s premium consumer and what it takes to build a meaningful brand in a competitive market,” said Chris Hill, CEO at Ambrosia Collective. “Padilla’s expertise across food, nutrition and sustainability, combined with the ability to connect communications to real business objectives, made them the right partner to help introduce Planta Powered by Solein and support the product’s growth.”
Padilla brings extensive experience helping food, beverage, nutrition and agriculture brands launch innovative products and amplify sustainability stories. The agency has worked with clients including SAVRpak, Flashfood and Crisp.
“Protein has become one of the most influential forces shaping today’s food industry, driving everything from product innovation to consumer purchasing decisions. As demand continues to grow for nutritious, sustainable protein sources, our team has been closely tracking the trends and consumer behaviors redefining the category,” said Michelle Amoroso, Senior Vice President, Food, Beverage and Agriculture at Padilla. “We're excited to partner with Ambrosia Collective to introduce Planta Powered by Solein to the market through meaningful, insight-driven storytelling.”
Padilla will serve Ambrosia Collective with media relations experts from across its seven U.S. offices.
About Padilla
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 115 offices worldwide. Transform with purpose at PadillaCo.com.
About Ambrosia Collective
Ambrosia Collective is a performance supplement brand built on a single conviction: peak performance is not aspirational. It is your birthright. The company develops clinically dosed, transparently labeled products that refuse to make consumers choose between what works and what they want to take every day.
The portfolio includes Planta, the most complete premium protein drink available in gourmet flavors and formulated with Solein, a groundbreaking air-based protein developed by Finnish food tech company Solar Foods; Nektar ®, a 13-ingredient whole-food superfood blend targeting organ health; Atlas performance creatine and Kinetic, a mushroom-enhanced pre-workout. Every product is formulated with specific doses, verified sourcing, and no proprietary blends.
Learn more at ambrosiacollective.com.
Ambrosia Collective Selects Padilla to Lead Public Relations Program (Photo: Planta Powered by Solein®)
ISLAMABAD (AP) — Mountaineers, diplomats and members of civil society gathered in Pakistan’s capital Tuesday evening for a candlelight vigil honoring 10 climbers killed in an avalanche on Broad Peak, as rescuers described an arduous mission to bring their fellow climbers down from one of the world’s highest mountains.
Rain fell as mourners lit candles and prayed for the dead, shielding the flickering flames from the downpour as they gathered on the open lawns of a sports complex in Islamabad to remember the climbers who never returned from the mountain.
The vigil came days after search teams ended an operation that recovered the remains of eight climbers. Two bodies have not yet been recovered.
Among the dead was renowned British-Nepali mountaineer Nirmal Purja. Nepal lost six climbers in the July 30 disaster, when a massive avalanche struck an international expedition.
Nepal’s ambassador to Pakistan, Rita Dhital, joined the vigil and paid tribute to the climbers as candles were lit in their memory. She recalled meeting Purja at her Islamabad home before the expedition and said he would often tell her, “Giving up is not in my blood.”
She thanked Pakistani climbers and rescuers who went onto the mountain in dangerous weather to search for the missing climbers and recover their bodies. Dhital particularly praised renowned Pakistani mountaineer Sirbaz Khan, who led the recovery team, as well as the Alpine Club of Pakistan, the military and government officials involved in the operation.
The bodies of all six Nepalese climbers have been returned to their families, she said.
Khan told The Associated Press that he and his team had set out hoping they would find the missing climbers alive. “I had hoped that I would hug them after finding them alive,” he said. Instead, the rescuers found climbers buried beneath the avalanche. Khan said the team used shovels to dig through the snow and pull out the bodies one by one.
Seeing fellow mountaineers dead on the mountain was difficult, he said, but the rescuers composed themselves and began the equally difficult task of bringing the bodies down, using ropes and makeshift stretchers. Khan said he remained deeply saddened by the deaths but took some solace in knowing that families who had waited desperately for news were able to receive the remains of their loved ones.
Irfan Arshad Khan, president of the Alpine Club of Pakistan and no relation to the rescuer, said the remains of seven climbers, including all six from Nepal, had been repatriated. He said bad weather repeatedly prevented helicopters from reaching the accident site, forcing rescuers to continue much of the search and recovery operation on foot. Eight bodies were eventually brought to a location from where they could be airlifted, he said.
“We have gathered here today to commemorate the passing of our great comrades,” Khan told those attending the vigil. He said the days following the avalanche tested not only the endurance of those searching the mountain but also the courage of rescuers who continued on foot when helicopters could not reach them.
The international expedition included climbers from Nepal, Oman, Pakistan, China, Britain and the United States.
Broad Peak, which rises 8,051 meters (26,414 feet) above sea level in the Karakoram range, is the world’s 12th-highest mountain and lies near K2, the world’s second-highest peak.
Mountaineering accidents are common in northern Pakistan, home to some of the world’s highest mountains.
Participant's shadows visible over an poster with the pictures of 10 climbers who lost their lives on Broad Peak during a candlelight vigil in their memory, in Islamabad, Pakistan, Tuesday, Aug. 11, 2026. (AP Photo/Anjum Naveed)
People attend a candlelight vigil in memory of 10 climbers who lost their lives on Broad Peak, in Islamabad, Pakistan, Tuesday, Aug. 11, 2026. (AP Photo/Anjum Naveed)
Nepalese Ambassador to Pakistan Rita Dhital, left, and others place flowers next to pictures of climbers who lost their lives on Broad Peak, during a candlelight vigil in their memory, in Islamabad, Pakistan, Tuesday, Aug. 11, 2026. (AP Photo/Anjum Naveed)
Nepalese Ambassador to Pakistan Rita Dhital, center, delivers her speech during a candlelight vigil in memory of 10 climbers who lost their lives on Broad Peak, in Islamabad, Pakistan, Tuesday, Aug. 11, 2026. (AP Photo/Anjum Naveed)
Candles burn next to pictures of climbers who lost their lives on Broad Peak during a candlelight vigil in their memory, in Islamabad, Pakistan, Tuesday, Aug. 11, 2026. (AP Photo/Anjum Naveed)
