Zales Celebrates Everyday Moments That Deserve Your Best Jewelry

Business

Zales Celebrates Everyday Moments That Deserve Your Best Jewelry

2026-08-17 22:02 Last Updated At：22:30

NEW YORK--(BUSINESS WIRE)--Aug 17, 2026--

Today, Zales unveiled a new creative campaign deepening its “You Are The Occasion” platform, built on a clear shift in how its core customer buys and wears jewelry: she isn't waiting for a milestone - or someone else - to give her a reason to invest in herself. With a history of making fine jewelry and diamonds more accessible to more people, Zales believes fine jewelry isn't reserved for a select few or saved for a special occasion. It is hers to buy, wear, layer, and make her own, every day. At the heart of the campaign is Zales' commitment to making quality fine jewelry more attainable, empowering customers to express their personal style through pieces designed to be lived in again and again. With more than a century of heritage, Zales brings that commitment to life through quality craftsmanship and styles customers can wear, layer and make their own every day.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260813323271/en/

Zales has always believed fine jewelry should be within reach of anyone who wants it. Today, that means not only making fine jewelry more accessible, but inspiring women to buy it for themselves, wear it their way and make it part of everyday life.

The creative expression reflects the way customers are shopping for fine jewelry today. Zales’ data shows that 67% of purchases among its core shoppers are for themselves rather than for gifting, reinforcing a shift in how women think about fine jewelry: it’s not something they need to wait to receive or save for a special occasion. 1 Whether she’s refreshing her jewelry rotation just because, celebrating a small win or simply wearing the pieces she loves on an ordinary day, she is the occasion .

“At Zales, we believe you don’t need to wait for a special occasion or a special someone to buy fine jewelry you love,” said Amanda Rather, Vice President of Style and Trend Brand Marketing at Zales and Banter. “Our customers are choosing jewelry as a way to express themselves, investing in pieces they can wear every day, style in their own way, and make their own over time. With quality fine jewelry designed for the way she actually lives, we’re helping women make their own rules, celebrate themselves and make every day feel worth celebrating.”

A Fresh Take on Everyday Fine Jewelry

The refreshed creative comes to life through three distinct but connected style stories:

These stories reinforce how Zales is designed for everyday life. From lab-grown and natural diamonds to gold, pearls, and colorful gemstones, each piece is designed to be styled your way, making self-expression more accessible and personal.

Explore the campaign’s Everyday Elevated, Stacking & Layering and Engagement edits at Zales.com.

ABOUT ZALES

Zales redefines fine jewelry. From jewelry box staples to diamond classics and personalized pieces that represent you, Zales designs are meant to be worn, layered and lived in. Part of Signet Jewelers and blending quality craftsmanship with everyday style, Zales makes fine jewelry within reach.

Learn more at Zales.com and follow @ZalesJewelers on Instagram, TikTok and Pinterest, and @Zales on Facebook and YouTube.

Hayden Panettiere, who starred in ‘Heroes’ and ‘Nashville,’ dies at 36

Hayden Panettiere, who soared to fame two decades ago as a cheerleader with superpowers in the TV show “Heroes” and won country music success playing a singer on “Nashville,” has died. She was 36.

Police said Panettiere was found unresponsive in an apartment in Greenville, South Carolina, shortly before 2 p.m. Sunday. Lifesaving measures were performed but she was pronounced dead at the scene.

No cause of death has been provided. There were no signs of foul play or suspicious circumstances, police said in a statement. The Greenville County Coroner’s Office will perform an autopsy.

The television star, who would have turned 37 on Friday, had been open about her struggles with alcohol addiction and depression, including after the birth of her daughter with Ukrainian boxer Wladimir Klitschko in 2014.

“It is with profound sadness that we share the tragic passing of our beloved Hayden,” her father, Skip Panettiere, said in a statement provided to ABC. “She was an incredible light and a force of nature who brought immeasurable love and joy to all who knew her — and to the millions who watched her onscreen.”

A publicist for Panettiere has not responded to emailed requests for comment from The Associated Press.

Panettiere began her acting career as a child in commercials and soap operas, but it was her role in “Heroes” that propelled her to fame in 2006. The series revolved around the mantra: “Save the cheerleader, save the world.”

“I think ‘Heroes’ is really hot because it’s just a really great combination of everything that people love — they love reality, they love sci-fi and things like ‘X-Men’ where they get to dream of something bigger,” Panettiere told the AP in 2008. “And at the core of it are these human stories that people can relate to, very rugged. And it’s just grabbed everyone in every age group.”

She went on to win three Teen Choice Awards for that role and was nominated for a Grammy for a children’s spoken word album, “A Bug’s Life: Read-Along,” also voicing a role in the Disney animated movie.

Panettiere later played a brash country upstart opposite Connie Britton on “Nashville,” which aired on ABC for four seasons before being canceled and revived on CMT. She did her own singing in the show, which scored some hits on country charts, spawned U.S. tours and earned Panettiere two supporting actress Golden Globe nominations. Eleven songs that Panettiere recorded for “Nashville” appeared on Billboard’s Hot Country Songs charts during the show’s run, including two featuring Britton.

Panettiere’s daughter, now 11, began living with Klitschko full-time in Ukraine when she was 2. At the time, the actor was struggling with mental health and addiction.

“I think there’s been this very common misconception that I just gave up my child,” she said in an interview with podcaster Jay Shetty in May. “That could not be farther from the truth.”

She said she was in a “horrible cycle for years of battling depression and anxiety and alcoholism and substance abuse” while “just trying to find my way back, my way out of the darkness.”

She entered rehab in 2015, while filming “Nashville.”

“I was the one who put myself in the first treatment center. I was drowning,” she said in a 2023 interview with Women’s Health magazine.

Her younger brother, Jansen Panettiere, who was also an actor, died of a heart condition in 2023, at age 28.

On Shetty’s podcast, Panettiere recalled how she exploded into the public eye through “Heroes,” including the first time she was tracked by the paparazzi. She described her response as “sheer terror.”

Panettiere also appeared in two of the “Scream” movies, starred as the title character in the 2009 film “I Love You Beth Cooper” and played the young daughter of a football coach in “Remember the Titans.” She had spoken positively about her experience filming “Remember the Titans,” saying she felt so similar to the character she played — Sheryl Yoast, the opinionated, football-loving daughter of Will Patton’s Coach Bill Yoast.

In her memoir, “This Is Me: A Reckoning,” Panettiere described herself as an “optimist to the core” who refused to be defined by tragedy.

“One thing I know from my 36 years in the public eye is this: Life is a process that evolves day by day, year by year and — like it or not — you are engaged in a cycle of growth until the moment you take your last breath,” she wrote.

Associated Press writer Dave Collins and National Writer Hillel Italie contributed reporting.