OAKLAND, Calif.--(BUSINESS WIRE)--Aug 19, 2026--
e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing back the highly demanded pickle-inspired Glow Reviver Melting Lip Balm in three limited-edition shades, starting tomorrow. The launch follows the viral success of the original pickle flavored Glow Reviver Melting Lip Balm earlier this year, which sold out in 8 minutes and left the community wanting more. With more than 20% of Gen Z saying they are obsessed with pickles*, e.l.f. is tapping a trend and making it a moment for the community, bringing pickle to the people.
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The launch is a direct answer to a fandom that erupted after the original pickle-inspired launch, which brought in a wave of new community members with 77% of purchasers new to e.l.f. This time, e.l.f. is delivering even more of a pickle punch from the classic dill devotee to the spice seeker. The collection taps both beauty and snack enthusiasts with its signature Glow Reviver Franchise shine and hydration.
Because one pickle is never enough, e.l.f. is stacking the drop:
Each shade satisfies cravings in a swipe with the glossy, buttery finish Glow Reviver Melting Lip Balm is known for. At $9/£9/€10 each for the lip balms, this hot drop won’t last on shelves long.
“When our community speaks, we listen. With our first launch of our pickle flavored Glow Reviver Melting Lip Balm, we popped the lid on a new wave of fandom,” said Laurie Lam, Chief Brand Officer of e.l.f. Cosmetics. “We moved at e.l.f. speed to bring our community more of what they love. Within weeks of our first drop, our teams were testing new flavors and ramped up our innovation pipeline to meet this cultural craving. And as we learned in real-time the depth of passion out there for pickles, it was an opportunity to stretch further to produce something like with the plumping formula in Spicy Lil’ Dill. We are here answering the call for more fans to get in on the fun.”
“At Ulta Beauty, we're always looking for opportunities to bring our guests the beauty moments everyone is talking about, and e.l.f.'s latest Big Dill collection is a perfect example of how innovation, culture and community come together to create excitement,” said Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty. “We're proud to be the exclusive retail destination where guests can discover this viral collection in person and experience its playful, limited-edition scents and exclusive gift with purchase firsthand. Launches like this reflect our commitment to curating a culturally relevant assortment that sparks discovery, creates memorable shopping experiences and makes the latest beauty trends accessible to both new and loyal guests.”
The limited-edition pickle-inspired collection will launch in the US on August 20 on elfcosmetics.com, Ulta.com and TikTok Shop. This launch will mark the first time e.l.f. is available at Ulta Beauty’s TikTok Shop. All three Glow Reviver Melting Lip Balm flavors and the Briny Blender will also be available exclusively in Ulta Beauty stores beginning on August 23 with a special gift with purchase while supplies last. The entire collection will launch on elfcosmetics.co.uk in the UK on August 20, in stores in the UK at Boots on August 26 and in Germany at DM on September 24.
The surprise and dill-light extends IRL with an activation at the Minnesota State Fair, which runs from August 27-30. In the US, state fairs have become an epicenter for food, and e.l.f. is bringing beauty lovers and foodies together, with a large-scale pickle-themed footprint and pickle Glow Reviver Melting Lip Balm gifting available to attendees. e.l.f.’s presence at the Minnesota State Fair marks the first time in over 20 years that a beauty brand is partnering with the fair, creating a moment for the over 2 million attendees.
*YPulse Gen Z Pickle report, September 2025
About e.l.f. Brands
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands's superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
e.l.f. Cosmetics’ limited-edition pickle-inspired Glow Reviver Melting Lip Balms in The Real Dill, e.l.f. von Dill and Spicy Lil’ Dill.
e.l.f. Cosmetics’ limited-edition pickle-inspired Glow Reviver Melting Lip Balms in The Real Dill, e.l.f. von Dill and Spicy Lil’ Dill.
JUNEAU, Alaska (AP) — Alaska voters chose candidates for November’s general election in a series of primary contests Tuesday, including a U.S. Senate race that will be among the most closely watched in the nation this fall.
The campaign featured over a dozen contenders in each of the top races — for Senate, U.S. House and governor. Under Alaska’s open primary system, all candidates appeared on the same ballot, and the four who receive the most votes qualify for the ranked vote general election.
Tuesday's ballot also included state legislative candidates and a ballot initiative that would reimpose campaign contribution limits in state and local elections. Nearly all polls statewide closed in the evening, with one location in the Aleutian Islands open for another hour.
The highest-profile candidates in a field of 16 were two-term Republican Sen. Dan Sullivan and Democratic former U.S. Rep. Mary Peltola.
The race, which could help determine control of the Senate, has drawn significant attention from outside groups, with Republican and Democratic campaign organizations identifying it as a top target. Peltola shook up her campaign leadership days before the primary, letting her campaign manager go and elevating a deputy to that role. In a statement, the campaign described the changes as “staffing updates as we transition into the general election.”
Sullivan, a veteran and ally of President Donald Trump, campaigned on supporting the military, opening more land for oil and gas extraction, and voting for Trump's signature tax and spending law. He accused Peltola of being aligned with Lower 48 “liberals.”
Peltola leaned into the “fish, family, freedom” slogan that first got her elected in 2022, and criticized a political system she said is rigged by special interests and allows politicians to enrich themselves.
But it was a third candidate, a Republican also named Dan Sullivan, who garnered much of the attention.
Dan J. Sullivan won a legal fight to appear on the ballot despite claims by the senator and GOP allies that he was a sham candidate running at the behest of Democrats with the intent of causing confusion. Dan J. Sullivan, a retired teacher from the island community of Petersburg, denied that and said frustration with the incumbent prompted him to run.
He appeared on the ballot as Daniel J. Sullivan Jr., with no party affiliation — a decision that a state elections official said was intended to minimize possible confusion. Meanwhile the senator was listed as Dan S. Sullivan, Republican and incumbent. No other candidate seeking reelection has the “incumbent” label.
The drama involving the dueling Dan Sullivans caught the attention of Trump. In a social media post reiterating his support for the senator days before the primary, Trump called the other's candidacy an attempt to trick voters and urged his followers to vote for “SULLIVAN, DAN S.”
Dan J. Sullivan criticized the senator for embracing Trump's endorsement, calling the president “more interested in raising tariffs on our allies than in lowering the cost of groceries, housing and energy” and “more interested in punishing his enemies than bringing Americans together.”
The Senate race was a focal point for a number of voters casting their ballots Tuesday.
Jeri Kissner said Congress must do more to push back against Trump.
“I’m so disappointed in our Congress to acquiesce to the president and his minions,” Kissner said. She favored Peltola in the Senate race because she did not like the other options.
Giap Nguyen said he wants lawmakers who are willing to change the status quo and make decisions. Nguyen said he felt he had a lot of candidates to choose from, though “I don't know if I can consider them good choices, but we shall see.”
Tom Dienst, who voted early and described himself as an “extremely staunch Reagan Republican,” said Trump needs allies to help carry out his agenda.
“When you look at all of the good Trump policies that will help the state, there’s just no doubt. We have to continue with Sullivan,” he said.
In the race for Alaska's only U.S. House seat, the most prominent candidates were Republican Rep. Nick Begich, seeking a second term, and independent Bill Hill, a fisherman and former educator from a small southwestern village.
Progressive Democrat Matt Schultz suspended his campaign last month but remained on the ballot. His campaign said Schultz would withdraw as a general election candidate if he makes the primary's top four.
Schultz urged support for Hill, who leaned into concerns about affordability. Begich, who was endorsed by Trump, cast himself as hardworking and effective in his role. House Speaker Mike Johnson appeared at a rally for Begich in a conservative part of the state this month, though the event was closed to news media.
The campaign for the state’s top executive office was an open race this year because Republican Gov. Mike Dunleavy was barred by term limits from seeking a third consecutive stint.
Two Democrats hoped to emerge from a crowded, largely Republican field: former state lawmakers Jonathan Kreiss-Tomkins and Tom Begich, who is Nick Begich's uncle. If either wins in November, he would become Alaska's first Democratic governor since Tony Knowles left office in 2002.
Republicans in the race included Bernadette Wilson, a businessperson and conservative activist; Click Bishop, a former state labor commissioner and lawmaker; Dave Bronson, former mayor of Anchorage; and Adam Crum and Treg Taylor, two former members of Dunleavy's Cabinet.
Former Gov. Bill Walker, an independent, also was on the ballot.
The lone ballot measure in the primary asked voters to reimpose campaign contribution limits, five years after a divided federal appeals court struck down a number of caps.
The measure proposes a $2,000 limit on how much individuals can give to candidates in state and local elections and a $5,000 cap on what they can give to political parties. It also would limit spending by groups other than political parties, and limit what individuals and groups can give to joint campaigns for governor and lieutenant governor.
Supporters say such limits are needed to prevent outsize influence by special interests and wealthy donors. Opponents say the measure would favor candidates with name recognition and restrict the free expression rights of contributors.
Political spending by wealthy people has become a flashpoint in races in Alaska and elsewhere. In 2025 in Wisconsin, billionaires Elon Musk and George Soros helped push spending in a state Supreme Court campaign past $100 million, the most ever for a court race in the U.S.
Sen. Dan Sullivan, R-Alaska, who is seeking a third term, flashes a thumbs up after a passing motorist honked during a sign waving event at an intersection on primary election day in Anchorage, Alaska, Tuesday, Aug. 18, 2026. (AP Photo/Mark Thiessen)
U.S. Sen. Dan Sullivan, R-Alaska, speaks at a get out the vote event held at farm in Palmer, Alaska, on Monday, Aug. 17, 2026. (AP Photo/Mark Thiessen)
FILE - Alaska Republican U.S. Rep. Nick Begich walks down a corridor in the state Capitol before giving a speech to Alaska lawmakers, March 10, 2026, in Juneau, Alaska. (AP Photo/Becky Bohrer, File)
FILE - Alaska U.S. House candidate Bill Hill, an independent, speaks with people at a campaign fundraising event in Juneau, Alaska, June 4, 2026. (AP Photo/Becky Bohrer, File)
FILE - Dan Sullivan, a candidate in Alaska's U.S. Senate race who shares his name with the incumbent seeking reelection, talks with a reporter, July 3, 2026, in Petersburg, Alaska. (AP Photo/Becky Bohrer, File)
FILE - Sen. Dan Sullivan, R-Alaska, speaks to reporters at the Capitol in Washington, June 30, 2025. (AP Photo/Mark Schiefelbein)
FILE - Alaska U.S. Senate candidate Mary Peltola, a Democrat, speaks during a campaign rally on May 14, 2026, in Juneau, Alaska. (AP Photo/Becky Bohrer, file)
