HEC Group Enters Strategic Partnerships in Macau to Advance the Internationalization of Cordyceps Sinensis

MACAU, Sept. 2, 2026 /PRNewswire/ -- HEC Group has entered into strategic partnerships with MCCY Science & Greater Health Manufactory (operating regionally as Seed Scientific Research International Limited) and Longtai Health to strengthen the production, commercialization and international development of HEC life+ 東陽光鮮蟲草.

HEC life+ 東陽光鮮蟲草 Macau strategic cooperation signing ceremony and new product launch, themed "澳科創芯 • 蟲草臻源" was held on August 31 at Longtai Health Oasis by H&B, No. 1 Avenida Dr. Sun Yat-Sen, Macau. The event was organized in support of the Macao SAR Government's "1+4" strategy for moderately diversified economic development, with a focus on promoting the high-quality development of the Traditional Chinese Medicine (TCM) and healthcare industry.

The ceremony marked two key strategic collaborations, HEC Group Health & Wellness Division and MCCY Science & Greater Health formally entered into an exclusive production partnership for HEC life+ in Macau. At the same time, HEC Group Health & Wellness Division entered into its first strategic brand collaboration with Longtai Health, laying the foundation for future co-branded products and joint market development in Macau.

The partnerships bring together complementary strengths across research, manufacturing, retail and distribution, creating a more integrated platform for the development and commercialization of high-quality Cordyceps sinensis products. The collaboration also represents a convergence of traditional health and wellness practices with modern scientific research and advanced manufacturing capabilities, supporting the vision of "Made in Macau, Empowered by Scientific Research."

Xu Shaobo, Founding President of the Macau Chinese Medicine & Comprehensive Health Manufacturing, Supply and Retailers Commercial Association, said that the association has been committed to facilitating collaboration between high-quality mainland enterprises and Macau's local research and manufacturing resources.

"HEC Group has strong scientific research capabilities and a portfolio of high-quality products. By combining these strengths with Macau's manufacturing and distribution capabilities, the collaboration can further enhance brand development and create greater opportunities for international market expansion," said Mr. Xu.

He added that the partners will continue to deepen resource integration and promote high-quality TCM and healthcare products to international markets.

Fang Yan, Head of HEC Health & Wellness Overseas Division, HEC Group, said the Group has been engaged in the ecological cultivation and breeding of Cordyceps sinensis for nearly two decades, with a long-standing commitment to applying science and technology to the development of traditional Chinese medicinal materials.

"HEC Group and MCCY Science have been working together since 2018, and our collaboration has now entered its eighth year. Over the years, we have developed a strong understanding of MCCY Science's capabilities across research, manufacturing, sales and internationalization," said Ms. Fang.

"We see Macau as an important platform for international expansion. Through this strategic partnership, we hope to leverage MCCY Science's manufacturing capabilities and established retail network to jointly advance the international development of TCM and bring high-quality Cordyceps sinensis products to consumers in more markets around the world."

During the ceremony, representatives from HEC Group, Longtai Health and MCCY Science exchanged commemorative plaques to mark the strategic partnership.

The event was attended by representatives from government and business communities, industry experts and scholars, as well as representatives from relevant enterprises. Guests also witnessed the signing ceremony, ribbon-cutting and unveiling ceremony, marking an important milestone in the collaboration between the three parties.

The strategic partnerships are expected to further strengthen the connection between research, manufacturing, supply and sales, while supporting the development of Macau as a platform for the internationalization of TCM and healthcare products.

About HEC Group and HEC life+東陽光鮮蟲草

Founded in 1997, HEC Group is a high-tech enterprise operating across Health and Wellness, Biomedicine, and Electronic New Materials. With nearly 30,000 employees worldwide, the company owns two listed entities and operates seven R&D and production bases across China.

HEC life+東陽光鮮蟲草 is HEC Group's wellness lifestyle brand, offering premium Cordyceps-based products and science-backed wellness solutions. By combining traditional wellness wisdom with modern innovation, HEC life+ supports healthier living, everyday well-being and healthy ageing for consumers worldwide.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

HEC Group Enters Strategic Partnerships in Macau to Advance the Internationalization of Cordyceps Sinensis

HEC Group Enters Strategic Partnerships in Macau to Advance the Internationalization of Cordyceps Sinensis

HEC Group Enters Strategic Partnerships in Macau to Advance the Internationalization of Cordyceps Sinensis

BERLIN, Sept. 6, 2026 /PRNewswire/ -- viaim today announced that viaim Rise, its AI Agent Earbuds, won Best in Audio and was named a Best in Design Honoree at the 2026 IFA Innovation Awards. The recognition highlights Rise's combination of acoustic engineering, AI-assisted work features and a distinctive smart charging case.

The recognition at IFA 2026, one of the world's most significant technology trade shows, validates viaim's unique vision for the future of work. Following this successful unveiling in Berlin, viaim has confirmed that the viaim Rise will be available for global consumers via a crowdfunding campaign on Indiegogo, launching on September 8, 2026, at 9:00 AM ET.

Beyond Audio: Listen. Think. Act.

viaim Rise combines premium wireless earbuds with an AI Agent workflow designed for everyday work. Built around Listen. Think. Act., Rise helps users capture conversations they choose to record, understand them in context and prepare next steps that remain under the user's control.

Engineered for the modern professional, Rise supports user-initiated recording, transcription and translation for phone calls, in-person meetings and multilingual conversations, covering 78 languages and 145 accents. The system's breakthrough lies in its ability to connect these recordings directly to project context, surface actionable insights, and hand off tasks—by voice—to the AI platforms users already rely on after the user confirms, such as ChatGPT, Claude, and Gemini.

Award-Winning Hardware Meets Intelligent Software

The dual IFA Innovation Awards reflect the product's commitment to both sonic excellence and functional design. The 'Best in Audio' win acknowledges the product's premium acoustic architecture. The viaim Rise features a powerful 11mm + 6mm dual-driver configuration, delivering Hi-Res Audio Wireless with LDAC and LHDC support. Coupled with an advanced ANC system featuring transparency and voice pass-through modes, the earbuds ensure high-fidelity sound, while a comprehensive multi-microphone array with bone-conduction VPU guarantees crystal-clear call quality, regardless of the environment.

At the same time, Vision Intelligence officially announced a partnership with Bose, a world-leading audio brand. viaim is working with engineers from Bose's Audio Technology business to enhance the audio performance of viaim products. Working with Bose, viaim will leverage the company's decades of technical expertise in active noise cancellation and acoustics to improve AI Agent hardware and enable robust perception and decision-making capabilities.

The 'Best in Design' honor recognizes the product's innovative form factor: a unique dual-device ecosystem. When users press the two side latches, a mechanical structure raises the earbuds from the charging case—a physical expression of the Rise name. The smart charging case also serves as a recording entry point: with at least one earbud inside, users can start a recording without opening the case or reaching for a phone. When connected to a computer over USB-C, its three-microphone array can support desktop meeting capture through the viaim PC app.

Indiegogo Launch Details

The viaim Rise will officially go live on Indiegogo on September 8 at 9 AM ET.

• Super Early Bird Offer: Early backers can secure viaim Rise with a $259 pledge, compared with a planned MSRP of $399.
• Added Value: Every backer will receive a 3-month of the viaim Pro subscription for free, unlocking the complete potential of the AI Agent ecosystem.

"We are honored by the recognition from IFA," said the viaim team. "Rise is built to move work forward. By merging professional-grade acoustic hardware with a sophisticated AI agent workflow, we are transforming the way professionals capture their ideas and execute their daily tasks."

For those interested in experiencing the future of AI-powered productivity, join the Indiegogo campaign at https://www.indiegogo.com/en/projects/viaim/viaim-rise, or visit viaim's official website at https://store.viaim.ai/ to learn more

About viaim

viaim develops AI-native hardware and intelligent agent services designed to help people capture information, understand context and move work forward. As of May 2026, viaim has served more than 1.5 million registered users across over 200 countries and regions worldwide.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

viaim Rise Receives Two 2026 IFA Innovation Awards; Indiegogo Campaign Launches September 8