JAKARTA, Indonesia, Sept. 2, 2026 /PRNewswire/ -- As Indonesia's marketing landscape continues to evolve amid changing consumer expectations and rapid advances in AI, senior marketing leaders will gather at the third edition of Campaign Connect Indonesia on 23 September 2026 at AYANA Midplaza Jakarta to explore how brands can drive sustainable growth while staying relevant to consumers.
Organised by Haymarket Media Asia, publisher of Campaign Asia-Pacific, the conference will bring together senior marketers from more than 30 influential Indonesian brands, including Pizza Hut Indonesia, Goodyear Indonesia, Indosat, Kopi Kenangan, L'Oréal, Prudential Indonesia and Unilever Indonesia.
Turning consumer value into growth
The conference will open with a keynote from Amalia Sarah Santi, EVP & Chief Business Officer of ParagonCorp, who will examine how brands can drive growth in an increasingly value-conscious market.
"The biggest mindset shift is moving from selling more products to creating value consumers believe is worth paying for," said Santi. "Consumers choose brands that deliver not only functional assurance but also emotional connection."
She will challenge marketers to look beyond price-led promotions and focus on understanding emerging consumer needs, experimenting quickly and using AI to scale what works.
Moving AI beyond content creation
The role of AI in B2B marketing will also take centre stage, with Ario Fajar, Vice President of Marketing at Toffin Indonesia (Toffin Group), exploring how marketers can use AI to improve business decision-making.
"The bigger opportunity is using AI to make better business decisions. Content is the cheapest part of the funnel; what competitors can't copy is your own first-party data," said Fajar.
He will also address the balance between technology and human judgement, emphasising that empathy and trust remain fundamentally human qualities.
The wider speaker line-up features senior leaders from ARTOTEL Group, BCA Digital, Cinépolis Cinemas Indonesia, Electrolux Indonesia, FWD Insurance, Goodyear Indonesia, JAPFA Food Indonesia, KC Softex, L'Oréal, Pandai Gadai, Prudential Indonesia, PT. Indosat Tbk, Sun Life, URC Indonesia and others.
"The calibre of this year's speaker line-up underscores Indonesia's position as one of the most exciting and complex marketing markets in the region," said Jaime Ng, Events Director of Campaign Asia-Pacific. "Our sessions are designed to move beyond theory, delivering practical insights that senior leaders can take back to their organisations and apply immediately."
Event registration: https://bit.ly/4ypAysi
We are pleased to announce PR Newswire as the official media partner for the event.
For media enquiries:
Danika Wong
danika.wong@haymarket.asia
Senior Marketing Manager
Haymarket Media Limited
About Campaign Asia-Pacific
Campaign Asia-Pacific provides unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform has become an indispensable resource for marketing professionals across the globe. www.campaignasia.com
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Campaign Connect Indonesia 2026 to spotlight growth, AI and the evolving role of marketing leaders
LONDON, Sept. 6, 2026 /PRNewswire/ -- Malaysia has earned major international recognition after Education Malaysia Global Services (EMGS) won the Student Support Award at The PIEoneer Awards 2026 for the International Student Arrival Centre (ISAC), the world's first and the only one dedicated arrival centre for international students located before immigration clearance at the Malaysian international airports.
The award was presented on 4 September at London's historic Guildhall during the 10th anniversary of The PIEoneer Awards 2026, widely regarded as the 'Oscars of international education'. It was received by EMGS Chairman Datuk Ahmad Shalimin Ahmad Shaffie and Chief Executive Officer Novie Tajuddin, accompanied by Board Member Dzariman Ibrahim.
A distinguished panel assessed eight student-support initiatives from Canada, Singapore, the United Kingdom and Malaysia. The shortlist included UCAS and the UK Council for International Student Affairs (UKCISA), two long-established institutions in international student support. To be recognised alongside them was an honour; to emerge as the winner is a significant global endorsement of Malaysia's approach.
"This is more than an award for EMGS, it is a proud moment for Malaysia. ISAC shows that a student's experience begins the moment they arrive. Through care, clarity and confidence, Malaysia is setting a new benchmark for international student support", says Datuk Ahmad Shalimin Ahmad Shaffie, Chairman of EMGS.
Operating 24 hours a day at KLIA Terminal 1 and Terminal 2, ISAC welcomes international students before immigration clearance. EMGS personnel provide guidance on immigration procedures, arrival briefings, priority-lane access, airport to campus transportation, welcoming kit and other essential first touch support, making the journey from touchdown to campus smoother and more reassuring.
ISAC was established in April 2018. On 10 February 2026, the Ministry of Higher Education Malaysia and EMGS officially launched the enhanced ISAC at Terminal 1, officiated by the Minister of Higher Education, YB Dato' Seri Diraja Dr. Zambry Abd Kadir, further strengthening Malaysia's student-focused arrival experience at its main international gateway.
"This is only the beginning. This achievement shows the world what Malaysia is capable of delivering when innovation and student care move together. We believe ISAC has set a strong global benchmark and can serve as an example to other countries of what is possible when the international student experience is made a priority. Ultimately, everything we do must deliver meaningful benefits to international students", said Novie Tajuddin, Chief Executive Officer of EMGS.
The win strengthens Malaysia's position not only as a preferred study destination, but as a welcoming, responsive and student-centred global education hub. Malaysia is committed in making Malaysia the preferred education hub for international students globally.
About Education Malaysia Global Services (EMGS)
Education Malaysia Global Services (EMGS) is a an official agency under the Ministry of Higher Education Malaysia. EMGS is the wing responsible for promoting Malaysia as the talent and knowledge hub and the preferred education destination among international students around the world. It is also the principal body that manages the movement of international students in Malaysia, including facilitating visa processing.
About International Student Arrival Centre (ISAC)
ISAC is a dedicated arrival facility established by EMGS to welcome and assist international students entering Malaysia. Located at Kuala Lumpur International Airport (KLIA) Terminals 1 and 2, ISAC provides dedicated support upon arrival, guiding students through the necessary arrival and immigration procedures and ensuring a smooth, organised and welcoming start to their study journey in Malaysia.
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A WORLD-FIRST, NOW A GLOBAL WINNER: EMGS WINS THE PIEoneer STUDENT SUPPORT AWARD 2026 FOR MALAYSIA'S INTERNATIONAL STUDENT ARRIVAL CENTRE
