JAKARTA, Indonesia, Sept. 2, 2026 /PRNewswire/ -- As Indonesia's marketing landscape continues to evolve amid changing consumer expectations and rapid advances in AI, senior marketing leaders will gather at the third edition of Campaign Connect Indonesia on 23 September 2026 at AYANA Midplaza Jakarta to explore how brands can drive sustainable growth while staying relevant to consumers.
Organised by Haymarket Media Asia, publisher of Campaign Asia-Pacific, the conference will bring together senior marketers from more than 30 influential Indonesian brands, including Pizza Hut Indonesia, Goodyear Indonesia, Indosat, Kopi Kenangan, L'Oréal, Prudential Indonesia and Unilever Indonesia.
Turning consumer value into growth
The conference will open with a keynote from Amalia Sarah Santi, EVP & Chief Business Officer of ParagonCorp, who will examine how brands can drive growth in an increasingly value-conscious market.
"The biggest mindset shift is moving from selling more products to creating value consumers believe is worth paying for," said Santi. "Consumers choose brands that deliver not only functional assurance but also emotional connection."
She will challenge marketers to look beyond price-led promotions and focus on understanding emerging consumer needs, experimenting quickly and using AI to scale what works.
Moving AI beyond content creation
The role of AI in B2B marketing will also take centre stage, with Ario Fajar, Vice President of Marketing at Toffin Indonesia (Toffin Group), exploring how marketers can use AI to improve business decision-making.
"The bigger opportunity is using AI to make better business decisions. Content is the cheapest part of the funnel; what competitors can't copy is your own first-party data," said Fajar.
He will also address the balance between technology and human judgement, emphasising that empathy and trust remain fundamentally human qualities.
The wider speaker line-up features senior leaders from ARTOTEL Group, BCA Digital, Cinépolis Cinemas Indonesia, Electrolux Indonesia, FWD Insurance, Goodyear Indonesia, JAPFA Food Indonesia, KC Softex, L'Oréal, Pandai Gadai, Prudential Indonesia, PT. Indosat Tbk, Sun Life, URC Indonesia and others.
"The calibre of this year's speaker line-up underscores Indonesia's position as one of the most exciting and complex marketing markets in the region," said Jaime Ng, Events Director of Campaign Asia-Pacific. "Our sessions are designed to move beyond theory, delivering practical insights that senior leaders can take back to their organisations and apply immediately."
Event registration: https://bit.ly/4ypAysi
We are pleased to announce PR Newswire as the official media partner for the event.
For media enquiries:
Danika Wong
danika.wong@haymarket.asia
Senior Marketing Manager
Haymarket Media Limited
About Campaign Asia-Pacific
Campaign Asia-Pacific provides unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform has become an indispensable resource for marketing professionals across the globe. www.campaignasia.com
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Campaign Connect Indonesia 2026 to spotlight growth, AI and the evolving role of marketing leaders
HONG KONG, Sept. 2, 2026 /PRNewswire/ -- Tokyo is one of the most visited cities in the world, known for its futuristic flash, incredible cuisine, and rich culture. In this episode of CNN's Detours, discover Tokyo beyond the familiar tourist path, tracing the city's centuries-old Edo roots to connect with the traditions, rituals and legacies that uncover the city's enduring spirit. From the mountains of Hinohara to the alleys of Kagurazaka, this episode delves into Tokyo's slower and lived rhythm.
During the Edogawa Fireworks Festival, more than 14,000 fireworks launch over the banks of the Edogawa River in a breathtaking display of Japan's vibrant 'hanabi' culture. Spanning one hour, it is the capital's largest summer pyrotechnic event and requires months of meticulous planning and precise coordination. At the helm is chief organizer and designer Dr Akiko Amano, the first woman to become master of the historic Kagiya fireworks house. Under her direction, the Edo era tradition is reimagined with large-scale formations and sequences, whilst honoring the Kagiya legacy, reputation and way of life.
Seemingly untouched by the pace of modern Tokyo, historic hillside neighborhood Kagurazaka lies on the eastern edge of Tokyo's Shinjuku ward. Travel back centuries with Yokichi Ishii, the third-generation owner of the century-old fashion accessories shop Sukeroku, where he explores a neighborhood that flourished as a lively 'hanamachi' or geisha quarter during the Edo period. Kagurazaka native Makoto Odagiri shares the magic of the Awa Odori dance, capturing the spirit of the annual Kagurazaka Matsuri festival, where the neighborhood transforms from a quiet enclave into a vibrant celebration of music, dance, and community.
Away from the hustle and bustle of Tokyo's city center, Hinohara Village offers a rare escape into the world that once helped sustain Edo. Tucked deep in the mountains, a 300-year-old thatched-roof building serves as the home of Kabutoya Ryokan, a traditional Japanese inn. More than a historic building, it stands as a living link to history, a remnant from a time when the forests, rivers, and mountain resources of these lands supported the growing capital. Here, innkeeper Keiyu Okabe welcomes guests with river fish, mountain vegetables, and dishes rooted in Edo-era sustenance. In the lush valleys of Tokyo's "last village," Okabe takes viewers off the beaten path and explores how heritage survives today through food and tradition, celebrating the landscapes and customs that continue to shape daily life.
Detours (Tokyo) trailers: https://bit.ly/4ya1ET4
Detours (Tokyo) images: https://bit.ly/4i4LMfZ
Airtimes for Detours (Tokyo):
Saturday, 5th September at 7:30pm HKT
Sunday, 6th September at 9:30am HKT
Monday, 7th September at 1:30am HKT
- Ends -
About CNN International
CNN's portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms, reaching more than 379 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region, and Latin America and has a US presence that includes CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. CNN has won multiple prestigious awards around the world for its journalism. Around 1,000 hours of long-form series, documentaries and specials are produced every year by CNNI's non-news programming division. CNN has 36 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is a Warner Bros. Discovery company.
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CNN's Detours journeys through Tokyo to spotlight centuries-old traditions living on in the modern capital
