The Chinese delegation highlighted cultural exchanges and global trade at this year’s World Trade Organization (WTO) Public Forum in Geneva.
Music, dance and traditional Chinese performances opened an evening of culture during the event. Called “Melody of Harmony,” it was part of a wider Chinese program held alongside the WTO Public Forum from Sept 15 to 17.
Diplomats and delegates attended as organizers presented cultural exchange as another way to build connections across borders.
"I would say it’s quite brilliant, it’s cultural diplomacy at its best. Culture and trade and business, and music work hand in hand. I think it's a huge demonstration of the centrality of humanity in the center of trade and of course cultural heritage and trade, and it’s been brilliant,” said Muhammadou M. O. Kah, ambassador of Gambia to the UN and WTO.
The program also included an exhibition bringing together traditional Chinese craftsmanship, contemporary design, and new technology.
Beyond the performances and exhibitions, Chinese and international experts also joined discussions on how global trade is changing and how its governing rules may need to adapt.
One of those discussions focused on industrial policy, innovation and fair competition. With governments increasingly supporting strategic industries, experts debated how the global trading system can respond while maintaining open markets and cooperation.
"First of all, I think it’s really important to preserve the multilateral institutions that govern international trade and international investment. But sometimes the multilateral institutions may not always act quickly or efficiently," said Bai Chongen, a distinguished professor at Tsinghua University.
Experts said bilateral and smaller-group agreements can also play a role, but should remain open and avoid targeting individual countries.
Chinese delegation highlights cultural exchanges at WTO Public Forum
