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CMG unveils promotional video for Mid-Autumn Festival gala

China

CMG unveils promotional video for Mid-Autumn Festival gala
China

China

CMG unveils promotional video for Mid-Autumn Festival gala

2026-09-21 00:59 Last Updated At:09:17

China Media Group (CMG) has released a promotional video for its Mid-Autumn Festival gala, which will be held in Huainan, east China's Anhui Province, on Friday.

The gala will be broadcast live worldwide from 20:00 on Friday across multiple CCTV television channels, new media platforms and international social networks.

The main stage is designed in the style of a large piece of Xuan paper, a delicate and durable type of paper traditionally used for Chinese calligraphy and painting. It features a prominent 18-meter-diameter "moon" that can move horizontally and forms part of the backdrop.

Together, these elements create an immersive space where the real and virtual intertwine, offering audiences around the world a visual feast of Eastern aesthetics.

For Chinese people, the Mid-Autumn Festival symbolizes family reunion and harmony. Celebrated when the moon is full, the festival reflects the traditional belief that a full moon represents reunion, harmony and happiness.

The festival falls on the 15th day of the eighth month of the Chinese lunar calendar. This year, it falls on Sept. 25.

CMG unveils promotional video for Mid-Autumn Festival gala

CMG unveils promotional video for Mid-Autumn Festival gala

The Cyberspace Administration of China has drafted a set of guidelines to ensure healthy and safe internet use by minors, laying out a series of regulations for relevant service providers.

The draft was made public on Friday and is open to public comment until Oct. 17.

The draft encourages the research, development and manufacture of smart terminal products specifically designed for minors and tailored to the laws and characteristics of their physical and mental development, as well as internet technologies and services conducive to the healthy growth of minors.

Minors shall not be exposed to online social networking services with strangers, virtual intimate relationship services, and online services that induce addiction in minors or are detrimental to their physical and mental health, the draft reads.

Internet services for minors under 16, such as online social networking services and artificial intelligence services that may affect minors' cognition, can only be provided through a minor mode, according to the draft.

It also clarifies the functions of the minor mode, which include identifying online information detrimental to minors' physical and mental health, protecting minors' personal information rights and interests, preventing minors from becoming addicted to the internet, and facilitating guardians in fulfilling their guardianship responsibilities.

As of December 2025, China had more than 200 million internet users aged 6 to 19, the 57th Statistical Report on China's Internet Development revealed.

With the increasingly evident impact of social media on minors' mental well-being, behavior and safety, a growing number of countries and regions have recently started to explore ways to raise the legal threshold for minors' use of social media platforms, said Wang Zhiqin, deputy director of the China Academy of Information and Communications Technology.

The draft proposes a model with Chinese characteristics for protecting minors online, representing a positive response to the global trend toward strengthening online protection for minors, Wang said.

China drafts guidelines to strengthen online protection for minors

China drafts guidelines to strengthen online protection for minors

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