LeBron James on 76ers' debut: 'You guys know who I am, right?' Sixers excited to add NBA great

CAMDEN, N.J. (AP) — LeBron James took his seat and fidgeted with a microphone before he tossed his identification placard on the ground.

“You guys know who I am, right?” James asked.

Sure do. No introduction needed.

LeBron James, the most famous basketball player in the world and the NBA's career scoring leader, was indeed in a No. 23 Philadelphia 76ers jersey. He's happy to play for the Sixers, happy to play with close friend and fellow All-Star Tyrese Maxey and happy to start a 24th NBA season — with no promises of how long his career is going to last.

He's sure not in Philadelphia to lose.

“I didn't leave my family,” James said Monday, “to lose in the second round.”

James, Maxey, Joel Embiid and the other new star Sixers player, Jaylen Brown, were all on hand for media day ahead of the start of training camp and what figures to be the most anticipated season in Philly since Julius Erving's heyday.

James is the undisputed star the show.

The usual assortment of beat writers and bloggers were dwarfed inside the Sixers' complex in New Jersey by cameras and questions from media entities far beyond the NBA scope. James, naturally, handled himself like a true professional, used to the global spotlight since he was put on a basketball pedestal as a teenager.

“Understand that the noise is going to be the noise,” James said. “What happens outside of this building is going to consistently happen, and it's going to be doubled and triple and quadrupled down on you. It just comes with the territory. I understand it.”

Much as James did for Cleveland when he ended a 56-year championship drought for the city by leading the Cavaliers to the title in 2016, he's in Philadelphia largely to help snap a championship drought for the Sixers that stretches to 1983.

“I think the luxury of my game is, I can do everything,” James said. “Literally, I can do everything.”

The Sixers went 45-37 last season and were swept in the second round by the eventual champion New York Knicks.

Enter a summer makeover anchored by James' arrival.

The 41-year-old James signed a modest $8 million, two-year contract on the veterans’ minimum with the Sixers.

James’ resume is beyond compare in NBA history. He’s a 22-time All-Star, a 21-time All-NBA selection, a four-time Most Valuable Player, a four-time NBA Finals MVP, a three-time All-Star Game MVP and a member of the NBA’s 75th anniversary team.

He also is coming off a season in which he averaged 20.9 points, 6.1 rebounds and 7.2 assists per game. For his career, he has averaged 26.8 points, 7.5 rebounds and 7.4 assists in more than 1,600 games.

“Him being here is really cool,” Maxey said.

With key members of Sixers ownership and the front office watching from the side, James declined to get into the issue of how much longer he wants to play. His lone focus, he said, was learning how to play with new teammates — most, like Embiid, haven't won a title — and trying to bring the championship mentality he knows so well from winning titles with the Cavaliers, Heat and the Lakers to the Sixers.

“I hope that I can, you know, bring that experience, bring that knowledge, bring the blueprint to the guys that's trying to accomplish some things that they haven't done in their career,” James said. “I've seen everything that this league has to offer on the floor and off the floor, so I hope that every single day with my approach to the game, approach to the work, that it can translate to every single guy."

James started his career in Cleveland in 2003 and spent seven seasons with the Cavaliers before heading to Miami for four seasons — where he won his first two NBA titles. He then returned to Cleveland for four more seasons, including that title run in 2016, and left in 2018 for the Lakers. He won a title in LA in 2020.

He also won't set a timetable on how many years he has left in his career.

“I don't want to speak on the future right now,” James said. “I think that would be doing a disservice to myself on just living in the moment, especially knowing that I am where I am in my career.”

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FILE - Los Angeles Lakers forward LeBron James reacts during the first half of an NBA basketball game against the Phoenix Suns, Friday, April 10, 2026, in Los Angeles. (AP Photo/Jessie Alcheh, File)

After being on opposite sides of an NBA Finals that ended just 3 1/2 months ago, New York guard Jalen Brunson and San Antonio center Victor Wembanyama found themselves with the exact same mindsets on Monday.

As proof, consider the descriptions offered about their summer vacations.

“It was short,” Wembanyama said.

"The longest, shortest summer ever,” Brunson said.

Short offseasons are the goal for every team in the NBA — because they want to play as long as possible, like the champion Knicks and runner-up Spurs did last season. And the journey toward potential title runs have now started in earnest around the league, with Media Days being held for most teams on Monday and practices for everybody happening on Tuesday.

“Right now, the best team in the NBA is the New York Knicks,” Miami forward Giannis Antetokounmpo said at Heat media day Monday, tipping his cap to the reigning champions. “And they have one of the best players, Jalen Brunson. ... But we’re going to do our job. We’ve got to do our job, man. If we do our job and we win games, then we’ll see.”

It's not an unheard-of approach, obviously, but it worked wonders for the Knicks last season when they ended a 53-year title drought for the franchise.

“Not being satisfied, I think, is the biggest takeaway moving forward,” Brunson said. “You still want to figure out how you can grow as a person and as a player.”

There is no shortage of teams in the league with confidence that they can contend, especially in this era of parity — with eight different franchises having won titles in the past eight seasons. Among the key moves from recent months: Philadelphia loaded up by adding LeBron James and Jaylen Brown, Miami added Antetokounmpo and Klay Thompson, the Toronto Raptors brought back Kawhi Leonard, LaMelo Ball headed to Minnesota and DeMar DeRozan is set to pair up with Nikola Jokic in Denver.

James — the NBA's all-time leading scorer, entering Year 24 of his career — was asked what he can do for the 76ers.

“Whatever the team needs for me to do,” James said, wearing his new 76ers uniform in public for the first time. “I think the luxury of my game is I can do everything. Literally, I can do everything.”

And while the Eastern Conference is loaded with depth, it's two Western Conference teams — the Spurs and the Oklahoma City Thunder — that are favorites to win the 2027 championship, according to most sportsbooks.

Wembanyama said the Spurs grew from the pain that came with losing to the Knicks.

“I’ve had a few sleepless nights; maybe not sleepless nights, but hard to find sleep sometimes or hard emotions. Haunting, sometimes,” Wembanyama said. "But there’s just a point where you accept that you have to go through it and you have to feel all of it.”

Some roster additions didn't even have to change addresses: Indiana, which lost Game 7 of the finals in 2025 to Oklahoma City, now has Tyrese Haliburton back after he missed all of last season with a torn Achilles, and that means the Pacers will also likely be among the many legit contenders in the East.

“I am healthy. I am 100%. There will be no restrictions,” Haliburton said. “That is not news. There is no source. I am the source. I’m good. I’m ready to go for the year.”

Leonard's return to the Raptors — he led Toronto to the 2019 NBA title — came after a year where the end of his tenure with the Los Angeles Clippers was overshadowed by a salary-cap-circumvention scandal that led to massive sanctions against his now-former team such as the forfeiture of five first-round picks, a $30 million fine and a one-year banishment of owner Steve Ballmer.

“I think the best decision is to move forward and focus on my time being a Toronto Raptor," Leonard said. "I already was a distraction for the past 70 days and wasn’t able to meet my teammates, do any of that minicamp stuff with them. Moving forward, I just want to talk about the Toronto Raptors. ... I just want to focus on basketball again.”

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Toronto Raptors forward Kawhi Leonard speaks at the Raptors media day in Toronto on Monday, Sept. 28, 2026. (Jon Blacker/The Canadian Press via AP)