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GRAFF FOR NATION 2.0 BROUGHT TOGETHER GRAFFITI ARTISTS FROM SIX COUNTRIES IN JOHOR, MALAYSIA

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GRAFF FOR NATION 2.0 BROUGHT TOGETHER GRAFFITI ARTISTS FROM SIX COUNTRIES IN JOHOR, MALAYSIA
Business

Business

GRAFF FOR NATION 2.0 BROUGHT TOGETHER GRAFFITI ARTISTS FROM SIX COUNTRIES IN JOHOR, MALAYSIA

2026-09-29 15:28 Last Updated At:17:15

JOHOR BAHRU, Malaysia, Sept. 29, 2026 /PRNewswire/ -- Graff For Nation 2.0 (GFN 2.0), organised by the National Art Gallery of Malaysia with the support of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), was officially launched on 26 September 2026 at KotaJail in Johor Bahru, Malaysia, by Pannir Selvam Paliksina Siwalinggam, Chairman of the Johor Unity, Heritage and Culture Committee.

The launch was also attended by Fauzan Omar, Member of the Board of Directors of the National Visual Arts Development Board (NVADB); Amerrudin Ahmad, Director-General of NVADB; Rohana Mohd Yusoff, Deputy Director-General (Operations) of NVADB; and Zul Abbas, Operations Director of KotaJail, alongside senior officials from MOTAC, government departments and agencies, as well as members of the arts community.

Following its inaugural edition in Langkawi, Malaysia, in 2024, GFN returned for its second edition with the concept of "Spatial Creative Zone". The concept transformed unused spaces and old premises through creative approaches into more dynamic community art spaces, with the potential to attract both domestic and international visitors. Through this approach, KotaJail was positioned as a space that brought together graffiti art with a range of urban arts and cultural activities for the public.

Held from 25 to 27 September 2026, GFN 2.0 brought together 24 graffiti artists from six countries — Malaysia, Singapore, Indonesia, the Philippines, Thailand and Italy. The programme provided a platform for local and international artists to create, exchange ideas, share expertise and expand their networks within the field of graffiti art.

The main segment of GFN 2.0, Break The Wall: International Graffiti Art Festival, featured live graffiti creation by local and international artists under the theme "Greeting Malaysia". Visitors had the opportunity to witness the creative process firsthand, as well as the diverse styles and approaches presented by each artist.

Beyond Break The Wall, GFN 2.0 also featured JAIL Project, a supporting programme comprising KotaJail Market x NAG, Graff For Kids, art talks and exhibitions.

KotaJail Market x NAG was a pop-up creative marketplace featuring 30 young entrepreneurs and local designers. A variety of creative products spanning crafts, custom culture, streetwear and urban culture were showcased throughout the programme. The initiative also featured Jejak Seni Malaysia, NAGstore and Young Art Entrepreneurs (YAE!), and provided a platform for local entrepreneurs and designers to introduce their products to visitors.

Graff For Kids offered a variety of art workshops and creative activities for children and teenagers. The programme also brought together designer toys and elements of extreme sports, including skateboarding and BMX, introducing participants to graffiti art and urban culture in a more engaging and accessible way.

The programme also featured the 10th Anniversary Exhibition of the Malaysian Graffiti Artist Database (MAGAD), an initiative established by the National Art Gallery of Malaysia in 2015 to document Malaysian graffiti artists. GFN 2.0 also included a series of art talks exploring the relationship between art, culture and society. Visitors were also able to learn more about Jejak Seni Malaysia and NAG Friends throughout the programme.

GFN 2.0 was organised in collaboration with KotaJail, Tourism Malaysia, Tourism Johor, Johor Bahru City Council (MBJB), District Shop & Gallery, ChopShop, WriterBlocks, Crossover, Guerilla Familia and MAGAD Malaysia. Held in conjunction with Visit Malaysia 2026 and Visit Johor 2026, the programme highlighted the role of art and creativity in enhancing the tourism experience while promoting greater understanding and appreciation of graffiti as part of the visual arts.

For more information, visit the National Art Gallery of Malaysia's official website and social media channels.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

GRAFF FOR NATION 2.0 BROUGHT TOGETHER GRAFFITI ARTISTS FROM SIX COUNTRIES IN JOHOR, MALAYSIA

GRAFF FOR NATION 2.0 BROUGHT TOGETHER GRAFFITI ARTISTS FROM SIX COUNTRIES IN JOHOR, MALAYSIA

PARIS, Sept. 29, 2026 /PRNewswire/ -- JB Hi-Fi, Australia's leading consumer electronics retailer, and Vusion, the global leader in AI-powered digitalization solutions for physical commerce, today announce a new rollout plan to accelerate the digital transformation of JB Hi-Fi's stores.

Under the agreement, JB Hi-Fi plans to deploy Vusion's digital shelf-edge technology across its stores, following a successful pilot phase, as well as a full rollout across JB Hi-Fi's New Zealand store network.

This next stage will further advance the retailer's connected store strategy while preserving JB Hi-Fi's distinctive in-store experience. By bringing its recognizable shelf-edge communication style into a connected platform, Vusion will help combine the retailer's strong merchandising culture with greater pricing and product information, faster in-store execution, easier access to product information for store teams, and greater operational efficiency.

Vusion's platform also supports store teams by giving team members easier access to richer product information directly at the shelf edge, including through contactless interactions with store PDAs. This helps teams provide customers with more relevant product details, such as available models, colors, financing information and expanded product content, while reducing repetitive manual tasks and improving consistency between online and in-store information.

"JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers," said Cameron Trainor, MD of JB Hi-Fi Australia. "Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy."

"We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network," said Pierre Demoures, SEVP & COO of Vusion. "Australia is a key market for Vusion and JB Hi-Fi is one of the region's most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique."

Through Vusion's native integration with Cisco Meraki, JB Hi-Fi will connect the Vusion platform to the existing wireless infrastructure already deployed in its stores, reducing additional infrastructure requirements while simplifying rollout and helping limit both operational costs and the environmental footprint of the deployment.

About JB Hi-Fi

JB Hi-Fi is one of Australia's most trusted and best-known retailers of consumer electronics, technology, entertainment, and home appliances. 

The first JB Hi-Fi store opened in 1974 by John 'JB' Barbuto with a simple philosophy to deliver a specialist range of Hi-Fi at Australia's lowest prices. Today, JB Hi-Fi Australia is part of the JB Hi-Fi Group, alongside JB Hi-Fi New Zealand, The Good Guys and e&s. The Group employs more than 17,000 team members in Australia and New Zealand across 355 store locations, home distribution centres and support office.

The JB Hi-Fi Group offers an extensive range of consumer electronics, whitegoods, appliances and home entertainment at great prices, with outstanding customer service from their knowledgeable, passionate team. In addition to their 355 stores in Australia and New Zealand and its websites, the Group also services the commercial, insurance and education sectors.

About Vusion

Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.

More information on www.vusion.com

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy

Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy

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