China Media Group launches project to promote Chinese brands

China Media Group (CMG) introduced the 2025 version of its initiative aimed at strengthening the nation through brand communication at a launch ceremony in Beijing on Friday.

This initiative outlines a strategic plan for utilizing CMG's multimedia resources to develop brand-building solutions for leading enterprises, facilitating their deeper integration into global economic and cultural exchanges.

The ultimate goal is to augment the international influence and competitiveness of Chinese brands on the global stage.

CMG aims to collaborate with high-quality enterprises to cultivate national brands with strong recognition and reputation, telling the compelling stories of Chinese brands and amplifying their visibility and image worldwide.

The project represents an innovative national communication effort initiated by CMG in collaboration with the government, leveraging CMG's influential leadership, communication capabilities, and overall impact to promote China's top companies.

The central parity rate of the Chinese currency renminbi, or the yuan, strengthened 20 pips to 7.0108 against the U.S. dollar Monday, according to the China Foreign Exchange Trade System.

In China's spot foreign exchange market, the yuan is allowed to rise or fall by 2 percent from the central parity rate each trading day.

The central parity rate of the yuan against the U.S. dollar is based on a weighted average of prices offered by market makers before the opening of the interbank market each business day.