China Media Group launches project to promote Chinese brands

China Media Group (CMG) introduced the 2025 version of its initiative aimed at strengthening the nation through brand communication at a launch ceremony in Beijing on Friday.

This initiative outlines a strategic plan for utilizing CMG's multimedia resources to develop brand-building solutions for leading enterprises, facilitating their deeper integration into global economic and cultural exchanges.

The ultimate goal is to augment the international influence and competitiveness of Chinese brands on the global stage.

CMG aims to collaborate with high-quality enterprises to cultivate national brands with strong recognition and reputation, telling the compelling stories of Chinese brands and amplifying their visibility and image worldwide.

The project represents an innovative national communication effort initiated by CMG in collaboration with the government, leveraging CMG's influential leadership, communication capabilities, and overall impact to promote China's top companies.

China's outstanding aggregate social financing -- the total amount of financing to the real economy -- reached 442.12 trillion yuan (about 63.4 trillion U.S. dollars) as of the end of 2025, up 8.3 percent year on year, central bank data showed on Thursday.

The country's aggregate social financing stood at 35.6 trillion yuan (about 5.1 trillion U.S. dollars) in 2025, up by 3.34 trillion yuan (about 479 billion U.S. dollars) from the year 2024, said the People's Bank of China (PBOC), the country's central bank.

According to the data, the M2, a broad measure of money supply that covers cash in circulation and all deposits, increased 8.5 percent year on year to 340.29 trillion yuan (about 48.8 trillion U.S. dollars) as of the end of December.

In addition, outstanding yuan loans stood at 271.91 trillion yuan (about 39 trillion U.S. dollars) at the end of 2025, up 6.4 percent year on year.