SAN FRANCISCO--(BUSINESS WIRE)--Jan 2, 2025--
Native, the simple, clean, and effective personal care company, is thrilled to announce its new limited-edition collection with Jarritos! Inspired by the juiciest flavors, bringing refreshments from the fiesta to your shower routine, the collection includes Deodorant, Body Wash, Hand & Body Lotion, Shampoo, and Conditioner in a variety of fruity scents. This latest launch is available exclusively at Nativecos.com and at Target.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250102866831/en/
“At Native, we’re passionate about scent exploration, continuously pushing boundaries to create truly craveable fragrances that resonate with our customers’ senses,” said Chris Talbott, CEO of Native. “We believe in the power of scent to transport and connect people to unforgettable experiences. That’s why we’re excited to partner with Jarritos to bring the vibrant, authentic flavors of Mexico to life through a collection of clean, simple, and effective products.”
Inspired by some of the most popular Jarritos flavors, Native’s latest limited-edition collection is the ultimate fusion of refreshment and self-care. The scents feature refreshing, fruit-inspired notes designed to deliver a unique sensory experience, offering a vibrant and uplifting feel with every use.
“Everyone at Jarritos is excited to partner with Native to bring together two brands that share a passion for bold flavors and authentic experiences,” said Luis Fernandez, CEO of Novamex, the parent company of Jarritos. “This collaboration celebrates the vibrant spirit of both brands, from our naturally flavored sodas to Native’s high-quality personal care products. Together, we aim to inspire consumers to embrace moments of joy, freshness, and confidence.”
On Native’s website Deodorant retails for $13, Body Wash retails for $10, Shampoo retails for $10, Conditioner retails for $10, 2-in-1 retails for $10, and Hand & Body Lotion retails for $14. All Distribution, Pricing, Shelving, and Merchandising decisions are at the sole discretion of the retailer. The collection is now available on Native’s website at www.nativecos.com, and select products are available for purchase at www.target.com and in Target stores starting January 2nd. All Native products are sulfate-free, paraben-free, dye-free, cruelty-free, and vegan.
About Native: Founded in 2015, Native is a personal care company that makes clean and effective products from naturally-derived ingredients, including deodorant, body wash, hand & body lotion, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, or Facebook.
About Jarritos: Created in 1950, Jarritos are delicious fruit-flavored soft drinks from Mexico. Sold in iconic glass bottles across the United States, the brand will celebrate its 75th anniversary in 2025 and offers 12 unique flavors, all made with natural flavors and cane sugar. Jarritos flavors include Mandarin, Tamarind, Pineapple, Fruit Punch, Lime, Grapefruit, Strawberry, Mango, Guava, Passion Fruit, Cola and Watermelon. Each unique flavor represents a delicious slice of the brand’s Mexican heritage. Jarritos is now distributed in 42 countries around the world. Learn more at www.Jarritos.com.
Native Announces New Limited Edition Collection with Jarritos in Partnership with Target (Photo: Business Wire)
BUDAPEST, Hungary (AP) — Hungary and Ukraine will begin high-level consultations on the rights of Ukraine's ethnic Hungarian minority, the countries' foreign ministers said on Monday, an early sign that strained relations between Budapest and Kyiv could improve under Hungary's new government.
Bilateral ties between the neighboring countries had eroded for years under the pro-Russian government of former Hungarian Prime Minister Viktor Orbán, which refused to provide Ukraine with money or weapons to assist in its defense against Russia's full-scale invasion.
Orbán, who was voted out of office in a landslide election in April, justified many of his government's anti-Ukraine policies with what he said was the restriction of language and education rights for the roughly 100,000 ethnic Hungarians that live in the Ukrainian region of Zakarpattia.
Aimed at combating Russian influence but ultimately affecting other minority languages, Ukraine passed a law in 2017 that made Ukrainian the required language of study past the fifth grade, angering Romanian, Bulgarian and Hungarian minorities.
But in a post on X Monday, Hungary's new Foreign Minister Anita Orbán wrote that “expert-level consultations aimed at resolving the rights of the Hungarian minority” will begin as soon as this week.
The talks will form “an important foundation for the prompt and reassuring settlement of minority rights issues,” wrote Orbán, who is not related to the former prime minister.
“I trust that the dialogue will be constructive and productive, and that the negotiations will soon bring tangible progress for the Hungarian community,” she continued.
The step was an early sign of a possible mending of the bilateral relations that had dropped to historic lows under Orbán. His nationalist-populist government had blocked crucial European Union funding for Ukraine, held up sanctions against Moscow and threatened to impede the war-ravaged country’s efforts toward eventually joining the bloc.
In the lead-up to the April election, Orbán’s government ran an aggressive anti-Ukraine campaign, casting the neighboring country as an existential threat to Hungary that threatened to tank its economy and drag it into the war.
But with the election of the center-right Tisza party and its leader, Prime Minister Péter Magyar, hopes emerged that Hungary's new government would pursue a more constructive approach.
In a stark example of the about-face in relations with Moscow ushered in by Magyar's election, Hungary's new foreign minister last week summoned the Russian ambassador over a massive drone strike in Zakarpattia — a move nearly unthinkable during Orbán's 16-year tenure.
Ukrainian President Volodymyr Zelenskyy called the summons in Budapest an “important message” and thanked the new government for its response.
On Monday, Ukrainian Foreign Minister Andrii Sybiha wrote on X that his government is “ready to open a new, mutually beneficial chapter in Ukrainian-Hungarian relations without delay,” with the aim of “restoring trust and good-neighborly relations between our countries.”
Sybiha wrote that during a phone call with Anita Orbán, he had thanked her for “the Hungarian government’s principled and swift reaction to the latest Russian strikes against Ukraine.”
Prime Minister Peter Magyar, right, and Foreign Minister Anita Orban during the appointment ceremony of ministers of the Tisza government at the presidential Alexander Palace in Budapest, Hungary, Tuesday, May 12, 2026. (Szilard Koszticsak/MTI via AP)
Ukraine's Foreign Minister Andrii Sybiha speaks with the media as she arrives for a meeting of EU foreign ministers at the European Council building in Brussels, Monday, May 11, 2026. (AP Photo/Marius Burgelman)
