The China Center for Cooperation on Special Economic Zones in BRICS Countries was officially inaugurated on Friday in Hangzhou, the capital of Zhejiang Province in eastern China.
The Center is the first platform mechanism personally announced by Chinese President Xi Jinping in the field of BRICS economic and trade cooperation.
It will focus on key areas such as economic and trade collaboration, standard alignment, and institutional innovation, striving to become a pivotal platform for promoting economic and trade cooperation and exchanges between China and other BRICS countries.
Furthermore, the Center aims to evolve into a new platform supporting the advancement of high-level institutional opening-up.
China Center for Cooperation on Special Economic Zones in BRICS Countries inaugurated in Hangzhou
China's movie industry is increasingly deriving its earnings from broader consumer economy.
Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.
Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.
Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.
Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.
"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.
Film IP fuels expansion of consumer market
