South China's tech hub Shenzhen launched a new regular China-Europe freight express for e-commerce goods on Sunday, aiming to build more efficient and cost-effective connections between China and Europe and further boost cross-border trade efficiency.
The freight train "Europe E-Commerce Premium Express," loaded with goods including 3D printers and gaming controller accessories, departed from the Pinghu South National Logistics Hub in Shenzhen and is expected to arrive in Budapest, Hungary, in 15 days.
According to its operator, the new express line runs on a fixed schedule, ensuring stable, secure, and high-capacity transportation, with departures scheduled once or twice per week as a regular service.
The new trade link contributes to building more robust and affordable connections between China's Greater Bay Area and Europe, enhancing supply chain resilience.
Meanwhile, Shenzhen Customs announced plans to further streamline clearance processes, including optimizing rail express clearance and implementing consolidated manifest procedures, to support the growth of China-Europe rail services and cross-border e-commerce.
Greater Bay Area launches new China-Europe e-commerce freight express
An exciting wave of innovative winter tourism experiences is drawing visitors to the icy parts of China, as destinations transform ice and snow resources into immersive, experience-driven attractions that boost local consumption and development.
In Jiuru Mountain Scenic Area in Jinan City, east China's Shandong Province, towering icefalls formed by the area's canyon terrain and sustained winter cold create a spectacular frozen landscape.
Covering around 30,000 square meters, dense icicles and ice curtains hang like crystal glass, offering visitors a prime viewing season.
This winter, the scenic area has creatively incorporated fire elements, installing more than 100 stoves and log cabins throughout the park, creating a unique scene with "a stove available every few steps and a wooden cabin every 100 meters."
"The experience is really amazing and far beyond my expectations," said a tourist named Tian Yujuan.
Beyond sightseeing, the tourist attraction has also introduced more than 20 creative handicraft studios where visitors can make sachets and chocolates, while its snow play park that features ice sleds and snow tubing has become especially popular with families.
Since the New Year's Day, both visitor numbers and operating revenues at the site have more than doubled year on year.
In Yinchuan City, northwest China's Ningxia Hui Autonomous Region, local attractions are also expanding winter offerings through a "snow and ice plus" model.
On the Yuehai Lake, tourists wearing specially designed red protective suits float calmly in icy water in an activity known as "ice floating". The suits feature heat-locking inner layers and high-buoyancy outer layers, ensuring warmth and safety, while on-site photography services use drones and cameras to capture the experience.
"On weekends, I am willing to come to nearby cities to experience this kind of effortless relaxation. I find it quite stress-relieving," said a tourist.
In Pingxiliang Village, a small mountain village in suburban Urumqi, northwest China's Xinjiang Uygur Autonomous Region, ice and snow tourism has become a catalyst for rural revitalization.
Once an extremely impoverished village, Pingxiliang has developed winter cultural tourism by leveraging local resources.
Nowadays, more than 80 percent of households in the village operate homestays, and 236 villagers work in tourism, with related income accounting for over 70 percent of the total revenue.
Meanwhile, at the Sayram Lake in Xinjiang, winter visitors are flocking to newly created blue ice waterfalls -- each about 10 meters high and covering a total area of 15,000 square meters.
Built by staff who erected supports and sprayed water starting in November, the frozen formations preserve the natural shape of cascading water, creating a striking man-made icefall.
Shared widely on social media, the blue ice waterfalls have become a new must-see destination for winter tourists to the Sayram Lake.
China's winter tourism blends ice landscapes with immersive experiences
China's winter tourism blends ice landscapes with immersive experiences
