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Meizu Accelerates Globalization with Its Upcoming Global Launch Event on May 20

Business

Meizu Accelerates Globalization with Its Upcoming Global Launch Event on May 20
Business

Business

Meizu Accelerates Globalization with Its Upcoming Global Launch Event on May 20

2025-05-14 23:14 Last Updated At:23:35

SHENZHEN, China, May 14, 2025 /PRNewswire/ -- Following its high-profile showcase at MWC 2025 and a series of international launch events with Geely, Meizu is set to unveil its next-generation products at a global online launch event on May 20. The event will highlight the brand's reinforced commitment to returning to the global market and its "All in AI" innovations—while introducing a suite of cutting-edge products designed to bring innovative technology products to global consumers and solidify its foothold in global markets.

At this event, Meizu will launch several new overseas smartphone models, including smart phones MEIZU Mblu 22, MEIZU Mblu 22 Pro, MEIZU Note 22, MEIZU Note 22 5G and MEIZU Note 22 Pro 5Gï¼›smart AR glasses StarV View and StarV Ring2. These new phones are equipped with high performance and high quality camera systems with exceptional durability for different kinds of users. The AI ecosystem also extends to wearable tech, with the StarV View  smart glasses and StarV Ring 2 offering immersive visual experience and intelligent healthy life.

Since initiating its globalization strategy in 2024, Meizu has rapidly expanded across more than 30 countries and regions, including Asia Pacific, Latin America, the Middle East, Central Asia, and Europe. The upcoming event will reaffirm Meizu's ambition to deepen its global market penetration, leveraging its "smartphones+XR+smart cars" ecosystem to deliver seamless cross-device experiences.

Across these devices, Meizu ensures seamless interoperability by embedding its notable Flyme AIOS, from syncing datas between smart phones, smart AR glasses and smart rings to controlling smart glasses via voice commands. This holistic approach has already garnered acclaim at MWC 2025 from media and users worldwide, where it impressed audiences with cross-device synergy.

The launch event not only underscores Meizu's technical prowess but also its resolve to compete on the global stage. With plans to make presence in more markets, Meizu aims to build a true global brand and strengthen consumer trust and accessibility.  With product innovation and brand influence driving its growth, Meizu continues to make strides in its globalization efforts.

Watch the online launch event at 15:00 on May 20th (Beijing Time, UTC+8) via:

Facebook: https://www.facebook.com/meizu
YouTube: https://www.youtube.com/@meizu.global
Tik Tok: https://www.tiktok.com/@meizutech

Photo - https://mma.prnasia.com/media2/2687399/image.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Meizu Accelerates Globalization with Its Upcoming Global Launch Event on May 20

Meizu Accelerates Globalization with Its Upcoming Global Launch Event on May 20

SINGAPORE, June 12, 2025 /PRNewswire/ -- As Asia Pacific's (APAC) digital ecosystems continue to undergo explosive growth, some of the fastest-growing sectors are becoming prime targets for increasingly sophisticated fraud. New data released by global verification provider Sumsub, reveals that healthtech and fintech sectors are the most exposed to this new wave of AI-powered fraud, with healthtech recording the sharpest year-on-year spike across industries in the region—an alarming 723% compared to Q1 2024.

In fintech, fraud remains persistent with the second highest year-on-year rise in fraud in APAC, with 116% increase over the same period. This surge in fraud comes as both sectors experience rapid growth. Fintech in APAC is set to grow from USD 450 billion in 2024, to USD 1150 billion by 2032, while digital health is expected to expand eightfold by 2033, reaching nearly USD 488.50 billion.

But as these industries scale, so does the sophistication of the fraud they face. Fueled by generative AI, synthetic identity documents, deepfakes, and AI-driven tactics are evolving rapidly—exploiting gaps in security and compliance to trick systems and commit fraud. The use of deepfakes is particularly concerning, extending beyond election interference and business impersonation to AI-generated job scams. Singapore recorded a staggering 1,500% surge in deepfake fraud cases from 2024 while Hong Kong SAR saw an even more dramatic 1,900% jump.

As AI becomes more accessible, fraudsters are using AI-powered tools to construct synthetic identity documents, combining real data like a valid ID number with fictitious details to create a completely new, non-existent persona. In sectors like fintech and healthtech, where digital onboarding and remote verification are common, these AI-generated documents are often used to impersonate legitimate users during Know Your Customer (KYC) checks. This allows bad actors to fraudulently access financial services or sensitive health records, posing serious risks to both service providers and end users.

Globally, synthetic identity document fraud cases have surged by 195%, with APAC seeing an even sharper rise of 233%, underscoring the scale and sophistication of the threat. Several APAC markets have recorded a sharp year-on-year rise in synthetic identity document fraud (Q1 2024 to Q1 2025), with particularly steep increases in:

"While fintech fraud is a familiar battleground, given the sector's long standing exposure to financial crime and its evolution alongside crypto, the scale of fraud in healthtech signals a worrying new frontier. As more healthcare services go digital, the sector's vulnerabilities are being exploited at pace, putting trust in the digital health system at serious risk. The surges in AI-powered fraud, including deepfakes and synthetic identity documents, is exposing critical flaws in traditional verification systems," said Penny Chai, Vice President, APAC, Sumsub. "To protect themselves, businesses must move beyond outdated approaches and adopt multi-layered, adaptive defenses. At Sumsub, our focus is on helping businesses stay one step ahead of fraudsters by anticipating new attack vectors and delivering smarter, more resilient full-cycle verification solution." 

In response to the rapidly growing fraud risks in the region and across the globe, Sumsub will host its inaugural What The Fraud Summit to serve as a dedicated platform for industry leaders, regulators and fraud experts to have bold conversations and exchange actionable insights to beat the global fraudemic. The Summit will be held in Singapore from November 19 to 20, 2025.

Learn more about the WTF Summit and ticket details: https://sumsub.com/wtf-summit/

About Sumsub

Sumsub is a full-cycle verification platform that secures the whole user journey. With Sumsub's customizable KYC, KYB, Transaction Monitoring, and Fraud Prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs, and protect your business.

Sumsub has over 4,000 clients across the fintech, crypto, transportation, trading, e-commerce, education, and gaming industries, including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo.

Sumsub has citations in research published by global institutions such as the United Nations and Statista, as well as ongoing consultancy and engagements with INTERPOL.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Fraud Surges in APAC's Fastest-Growing Industries--Sumsub Report Highlights a 723% Spike in Healthtech, 116% in Fintech

Fraud Surges in APAC's Fastest-Growing Industries--Sumsub Report Highlights a 723% Spike in Healthtech, 116% in Fintech

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