The 30th Shanghai TV Festival has promoted international exchanges and cooperation of the film and television industry through a series of diverse activities at the International Film and Television Market, which was held for the first time during the festival.
The festival, which is held from Monday to Friday, for the very first time integrates the Shanghai International Film Festival Market and the Shanghai Television Festival Market to create the International Film and Television Market event, aiming to showcase the cultural characteristics and industrial achievements of different countries and create more opportunities for exchanges and cooperation between China and other countries in this industry. Running from Saturday to Wednesday, the International Film and Television Market gathered about 200 exhibitors from nearly 20 countries and regions, including 50 overseas exhibitors.
In order to promote cooperation in key regions, the event has set up special events such as "Focus on Russia" and "Focus on Thailand," deepening and advancing international cooperation and exchanges through content promotion and matchmaking events.
As one of the event's spotlights, the high-end dialog and exchange conference on film and television work translation held by the China Media Group (CMG) has gathered experts to engage in in-depth discussions on cutting-edge topics such as cross-cultural communication strategies and the construction of a new ecosystem for film and television works going global.
"Voluminous works such as documentaries and TV series are sometimes parts of international communication, and other parts include short videos, micro-short dramas and online literature, which will form a creative matrix of new mass literature and art. The export of micro-short dramas and short videos is a very typical example, which are short, straightforward and fast. I think this might be a new opportunity for international communication," said Leng Song, director of the Audio-visual Research Office of the Chinese Academy of Social Sciences.
"The copyright holders and translation agencies like us can have a better platform for mutual integration and communication, and this allows us to better understand the needs of the copyright holders. As a national multilingual film and television translation base subordinated to the CMG, we feature film and television work translation and dissemination, which is an advantage that other agencies do not possess," said Jiang Ping, director of the innovation and development department of the CMG Movie and TV Translation and Production Center and head of the National Multilingual Movie and TV Translation and Production Base.
The Shanghai TV Festival, established in 1986, has provided chances for television industry production showcases, international exchanges, as well as trade and cooperation in the world's television market.
The festival is one of the largest TV festivals in East Asia, and also the home of the prestigious Magnolia Awards, one of the highest industry honors in China.
Shanghai TV Festival promotes int'l cooperation through diverse activities
From cutting-edge technology exhibitions to retail stores thousands of kilometers away from Europe and Southeast Asia, China-made robot vacuum cleaners are increasingly becoming a popular choice among consumers worldwide.
At electronics retailers in Berlin, Germany, Chinese brands such as Roborock and Dreame occupy prominent positions in dedicated robot vacuum sections, offering a wide range of products priced between 200 and 2,000 euros.
Many local consumers said that when purchasing smart home appliances including robot vacuum cleaners, they tend to give priority to Chinese-made products.
"It's a good price and good quality. It's also the innovation. I have a feeling that the European brands are not innovating enough," said one customer.
"I think they're always on top of the other technologies. They are getting them out faster. A lot of us are switching to the Chinese technology," another consumer said.
Germany is one of the most important overseas markets for China's floor-cleaning robots.
According to data from market research firm GfK, from January to November 2025, more than six out of 10 robot vacuum cleaners sold in Western Europe were Chinese brands.
Industry data also point to a strong global momentum.
According to the International Data Corporation (IDC), global shipments of smart robot vacuum cleaners reached 17.424 million units in the first three quarters of 2025, representing a year-on-year increase of 18.7 percent.
Chinese brands including Roborock, Ecovacs, Dreame, Xiaomi and Narwal ranked among the world's top five in terms of shipment volume, with a combined share of nearly 70 percent of the global market.
At a robot vacuum cleaner manufacturing plant in Huizhou, south China's Guangdong Province, workers were seen stepping up production of newly launched models that recently debuted at the Consumer Electronics Show in the United States, which concluded Friday in Las Vegas, Nevada.
The factory adjusted its production lines as early as December 2025 and stocked inventory in advance for overseas markets to ensure that new products could be delivered to global consumers at the earliest possible time.
"In 2025, Roborock's global shipments exceeded 7.2 million units. Since 2024, overseas revenue has accounted for more than 50 percent of our total revenue. Our products have now been sold to more than 170 countries and regions, serving more than 20 million households worldwide," said Quan Gang, president of Roborock.
At another robot vacuum cleaner manufacturing facility in Dongguan, Guangdong, rising overseas orders have prompted the company to upgrade its production lines with intelligent technologies to further boost capacity. The factory is currently operating at full load to meet a growing demand.
"For 2026, we have already obtained overseas orders worth at least 300 million to 400 million yuan (around 43 million to 57.3 million U.S. dollars). In addition, we've engaged in strategic cooperation with European home appliance group Cebos Group, and our total confirmed orders have exceeded 600 million yuan (around 86 million U.S. dollars)," said Zhang Junbin, founder and CEO of Narwal Robotics.
Chinese robot vacuum brands gain strong global traction
