Babeltext Launches Seamless Multilingual Messaging for Shopify Merchants to Boost Global Sales

SYDNEY--(BUSINESS WIRE)--Jul 3, 2025--

Babeltext, an Australian-born AI-powered multilingual messaging platform, has officially launched its seamless integration with Shopify, enabling merchants in Australia, the US, and the UK to provide real-time, multilingual customer support across 195 languages and multiple messaging channels.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250604777824/en/

The integration solves one of the most pressing issues in global e-commerce: the language barrier. While Shopify enables merchants to translate static storefront content, most stores still fail to provide multilingual live support, leading to frustrated customers and lost sales.

Babeltext changes that.

With its proven Shopify API and omnichannel messaging engine, Babeltext enables merchants to communicate instantly with customers in their preferred language via Web Chat, SMS, WhatsApp, WeChat, Telegram, Facebook Messenger, and Discord – all from a single unified dashboard. The platform translates conversations in real time, allowing support teams to respond in English while customers receive replies in their native language.

“ We built Babeltext to remove the final roadblock to global commerce: real-time human connection in any language,” said David Hayes, Founder of Babeltext. “Shopify merchants can now scale globally, reduce support costs, and serve every customer with dignity – whether they speak English, Mandarin, Spanish, Arabic, or any of the 195 languages we support.”

Key Benefits for Shopify Merchants

This could be you – a Shopify /Babeltext-powered platform enabled an agent team to manage customer support across Asia, the Middle East, and Europe – all without a single native-language hire.

As online retailers increasingly expand to international markets, Babeltext positions Shopify merchants to meet demand with fast, empathetic, and culturally competent customer experiences.

To learn more or try the integration, visit www.babeltext.com.

SMS / Web Chat / Facebook Messenger / WeChat / WhatsApp / Telegram / Discord

Your Customer's Message! Do You?

Babeltext Launches Seamless Multilingual Messaging for Shopify Merchants to Boost Global Sales

PARIS (AP) — A Paris court is to rule on Monday in a case involving 10 people accused of cyberbullying French first lady Brigitte Macron by spreading false online claims about her gender and sexuality, allegations her daughter said damaged her health and family life.

The defendants, eight men and two women aged 41 to 60, are accused of posting “numerous malicious comments” falsely claiming that President Emmanuel Macron ’s wife was born a man and linking the 24-year age gap with her husband to pedophilia. Some of the posts were viewed tens of thousands of times.

Brigitte Macron did not attend the two-day trial in October.

Her daughter, Tiphaine Auzière, testified about what she described as the “deterioration” of her mother’s life since the online harassment intensified. “She cannot ignore the horrible things said about her,” Auzière told the court. She said the impact has extended to the entire family, including Macron’s grandchildren.

Defendant Delphine Jegousse, 51, who is known as Amandine Roy and describes herself as a medium and an author, is considered as having played a major role in spreading the rumor after she released a four-hour video on her YouTube channel in 2021.

The X account of Aurélien Poirson-Atlan, 41, known as Zoé Sagan on social media, was suspended in 2024 after his name was cited in several judicial investigations.

Other defendants include an elected official, a teacher and a computer scientist. Several told the court their comments were intended as humor or satire and said they did not understand why they were being prosecuted. They face up to two years in prison if convicted.

The case follows years of conspiracy theories falsely alleging that Brigitte Macron was born under the name Jean-Michel Trogneux, which is actually the name of her brother. The Macrons have also filed a defamation suit in the United States against conservative influencer Candace Owens.

The Macrons, who have been married since 2007, first met at the high school where he was a student and she was a teacher. Brigitte Macron, 24 years her husband’s senior, was then called Brigitte Auzière, a married mother of three.

Emmanuel Macron, 48, has been France’s president since 2017.

FILE - French President's wife Brigitte Macron arrives ahead of the ceremony outside "La Belle Equipe" bar, Thursday Nov. 13, 2025 in Paris as part of ceremonies marking the 10th anniversary of terrorist attacks. (Ludovic Marin, Pool photo via AP, File)