MUNICH (AP) — Bayern Munich signaled Friday it will cut down on “Visit Rwanda” branding as it moves “away from a commercial sponsorship” with the African nation facing a backlash over alleged support for rebels in neighboring Congo.
Bayern dismissed allegations of “sportswashing” when it signed a five-year Rwanda deal in 2023. It included advertisements in the stadium and what Bayern called events “to promote tourism and investment opportunities in Rwanda.”
At the time, it replaced a controversial sponsorship deal with Qatar. Rwanda has similar sponsorships with European soccer giants like Paris Saint-Germain, Arsenal and Atletico Madrid.
Some Bayern fans displayed a large banner at a game in February protesting the deal, amid accusations from the United Nations that Rwanda has backed rebels in neighboring Congo.
Now the German soccer champion says it's reached a new deal with Rwanda which turns the existing sponsorship deal into a three-year agreement focusing on developing young soccer players at a Bayern-affiliated academy in the country.
“In constructive talks about our future direction, we agreed that a very special part of our relationship with (the Rwanda Development Board) was the developmental nature of our work in Kigali through the FC Bayern Academy,” Bayern chief executive Jan-Christian Dreesen said in a statement.
"We are therefore transforming our commercial partnership into a talent programme and expanding the FC Bayern Academy in (Rwanda's capital) Kigali together with the RDB as both a football and social initiative. This remains perfectly aligned to our strategic objective of developing playing talent in Africa.”
Bayern didn't specify how soon it would drop “Visit Rwanda” branding as part of the move, which is described as a transition. As of Friday afternoon local time, the branding was still displayed under a section of the Bayern website listing club sponsors and partners.
The RDB's chief executive, Jean-Guy Afrika, was quoted by Bayern as saying the changes to the partnership aimed to “accelerate sports development,” adding: "This continued partnership with FC Bayern helps ensure that talent development remains anchored in our broader vision to position Rwanda as a global hub for tourism, investment, and high-performance sport.”
Rwanda's presence in European soccer has grown steadily since 2018, when it first partnered with Arsenal to put “Visit Rwanda” branding on the London club's shirt sleeves.
An agreement with PSG was signed in 2019 and renewed in April this year. It covers branding in the stadium and included shirt-sleeve sponsorship at the Club World Cup. A three-year deal to sponsor Atletico was agreed in April including branding on training and warm-up shirts.
Rwanda is accused of supporting the M23 rebel group, the most potent of more than 100 armed groups vying for dominance in mineral-rich eastern Congo just across the border with Rwanda. Rwanda also has been accused of exploiting eastern Congo’s minerals, used in smartphones, advanced fighter jets and much more.
However, Rwandan authorities allege some of those who participated in the 1994 Rwandan genocide fled into Congo and are either working with or are being protected by the Congolese army. They have denied involvement in Congo’s minerals sector and said any security action taken is to protect its territory.
AP soccer: https://apnews.com/hub/soccer
FILE - A general view of the Allianz Arena prior to start of the Champions League semifinal first leg soccer match between Bayern Munich and Real Madrid at the Allianz Arena in Munich, Germany, Tuesday, April 30, 2024. (AP Photo/Matthias Schrader, file)
AL HENAKIYAH, Saudi Arabia (AP) — Ricky Brabec deliberately gave up his motorbike lead over Luciano Benavides in the Dakar Rally while Nasser Al-Attiyah was happy to cruise through another day closer to his sixth car title on Thursday.
Al-Attiyah started 346-kilometer stage 11 between Bisha north to Al Henakiyah with a 12-minute overall lead and let it drop to less than nine minutes over new second-placed driver Nani Roma in a Ford.
Al-Attiyah was content to let Dacia teammate Sébastien Loeb catch up and pass him to have a teammate nearby for any help and to minimize errors on the mazy, dirt track. Al-Attiyah was 17th, nearly 13 minutes behind stage winner Mattias Ekström, and said he needed to execute the same plan on Friday's last effective racing stage before the end on Saturday.
“If we lose two, three, four minutes no problem,” Al-Attiyah said. “We just need to finish this Dakar in first place.”
Honda cooked up a strategy in the Saudi desert for Adrien van Beveren to open the way and let Brabec catch up after the 190-kilometer pit stop and pick up time bonuses.
Brabec boosted his overall lead from 56 seconds to nearly four minutes just 25 kilometers from the finish. He was also within a minute of the stage lead but he slowed down so KTM rival Benavides was the new overall leader, but only by 23 seconds.
Brabec got his his wish to start Friday's stage 12 six minutes behind Benavides, so he can eye him. They head west to the rally starting point of Yanbu on the Red Sea coast on 311 kilometers of gravel, some river beds with a finish in the dunes.
“A little bit of strategy today and hopefully it pays off tomorrow,” Brabec said. "I feel like its going to be a good day. We’re going back into the rocks so it will be a little bit better for us.”
Brabec is counting on his experience of winning the Dakar in 2020 and 2024 to trump Benavides, who has a best placing of fourth last year.
“I've been in this situation before,” Brabec said. “For the whole two weeks I've been just trying to stay relax, stay comfortable and just be confident, so two days more. I'm gonna do the same thing tomorrow that I've been doing every day; ride dirt bikes and have fun.”
Van Beveren helped Brabec with navigation while fighting with another teammate, Skyler Howes, the entire day for the stage win.
Howes prevailed by 21 seconds for his first career major stage in his eighth Dakar. He was third in 2023 and sixth last year. He's running fifth, 34 minutes off the pace.
Benavides was fourth in the stage and believed the race will be decided on the final 105-kilometer sprint on Saturday.
“I played no strategy like Ricky. I don't care,” Benavides said. “I'm doing what I can to control what I can control.”
Ekström won his third car stage of this Dakar, a special so fast that 12 other drivers were within 10 minutes.
Ford achieved another 1-2-3 stage. Romain Dumas, a three-time winner of the Le Mans 24 Hours, was a career-best second just over a minute back and Carlos Sainz was third.
Only Toyota's Henk Lategan beat Ekström to a checkpoint but Lategan's podium hopes were wrecked after 140 kilometers when a bearing broke on his rear left wheel. Lategan took four hours to get home. He was second last year and second overall overnight but plunged to 23rd.
Loeb moved up to third overall, 10 minutes behind Roma and three minutes ahead of Ekström.
AP auto racing: https://apnews.com/hub/auto-racing
Rider Daniel Sanders competes during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)
Driver Nasser Al-Attiyah and co-driver Fabian Lurquin compete during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)
Rider Skyler Howes competes during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)
Driver Henk Lategan, left, and co-driver Brett Cummings repair their car during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)
Driver Nani Roma and co-driver Alex Haro compete during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)
