Cracker Barrel says it "could've done a better job" with release of new logo that angered some fans

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week.

“If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You've also shown us that we could have done a better job sharing who we are and who we'll always be.”

Cracker Barrel took heat last week when it announced a simplified logo featuring only the chain's name. Gone was the picture of an older man in overalls leaning against a barrel. The words “Old Country Store” were also removed.

The change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture.

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n' Shake called the new logo “a cheap effort to gain the approval of trend seekers.”

“Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away,” Steak n' Shake said in a statement on X.

Cracker Barrel shares have dropped more than 10% since the new logo was introduced on Aug. 18.

On Monday, the Lebanon, Tennessee-based company emphasized that many things about Cracker Barrel won't change, including the rocking chairs on its front porches and vintage Americana and antiques scattered throughout its restaurants.

Cracker Barrel also said it will continue to honor Uncle Herschel — the older man in the former logo, who represents the uncle of Cracker Barrel's founder — on its menu and on items sold in its stores.

But Cracker Barrel said it also wants to make sure that the business stays fresh and attracts a new generation of customers.

“That means showing up on new platforms and in new ways, but always with our heritage at the heart,” the company said in a statement.

The company said it will also keep testing, learning and listening to its employees and customers.

Cracker Barrel shares fell less than 1% to close at $54.26 per share Monday.

FILE - The Cracker Barrel Old Country Store logo in Pearl, Miss., is photographed, Sept. 12, 2023. (AP Photo/Rogelio V. Solis, File)

The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. (AP Photo/Wyatte Grantham-Philips)

The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. (AP Photo/Wyatte Grantham-Philips)

PARIS (AP) — A Paris court is to rule on Monday in a case involving 10 people accused of cyberbullying French first lady Brigitte Macron by spreading false online claims about her gender and sexuality, allegations her daughter said damaged her health and family life.

The defendants, eight men and two women aged 41 to 60, are accused of posting “numerous malicious comments” falsely claiming that President Emmanuel Macron ’s wife was born a man and linking the 24-year age gap with her husband to pedophilia. Some of the posts were viewed tens of thousands of times.

Brigitte Macron did not attend the two-day trial in October.

Her daughter, Tiphaine Auzière, testified about what she described as the “deterioration” of her mother’s life since the online harassment intensified. “She cannot ignore the horrible things said about her,” Auzière told the court. She said the impact has extended to the entire family, including Macron’s grandchildren.

Defendant Delphine Jegousse, 51, who is known as Amandine Roy and describes herself as a medium and an author, is considered as having played a major role in spreading the rumor after she released a four-hour video on her YouTube channel in 2021.

The X account of Aurélien Poirson-Atlan, 41, known as Zoé Sagan on social media, was suspended in 2024 after his name was cited in several judicial investigations.

Other defendants include an elected official, a teacher and a computer scientist. Several told the court their comments were intended as humor or satire and said they did not understand why they were being prosecuted. They face up to two years in prison if convicted.

The case follows years of conspiracy theories falsely alleging that Brigitte Macron was born under the name Jean-Michel Trogneux, which is actually the name of her brother. The Macrons have also filed a defamation suit in the United States against conservative influencer Candace Owens.

The Macrons, who have been married since 2007, first met at the high school where he was a student and she was a teacher. Brigitte Macron, 24 years her husband’s senior, was then called Brigitte Auzière, a married mother of three.

Emmanuel Macron, 48, has been France’s president since 2017.

FILE - French President's wife Brigitte Macron arrives ahead of the ceremony outside "La Belle Equipe" bar, Thursday Nov. 13, 2025 in Paris as part of ceremonies marking the 10th anniversary of terrorist attacks. (Ludovic Marin, Pool photo via AP, File)