TOKYO, Aug. 29, 2025 /PRNewswire/ -- Kayou, a leading player in China's pan-entertainment and collectibles industry, is accelerating its global expansion with a two-pronged exhibition strategy. Following its debut at the 2025 Indonesia International Baby Products & Toys Expo (IBTE Indonesia) on August 20, Kaiyou unveiled its flagship lineup at the 59th Tokyo Toy Show on August 28, reflecting its structured approach to building a global presence and scaling internationally.
Tapping into Mature Markets: Showcasing Product Strength on the Global Stage
Held at Tokyo Big Sight, the Tokyo Toy Show brought together nearly 1,000 exhibitors and over 90,000 visitors. As Asia's longest-running professional toy fair, the show has been held 58 times and plays a defining role in shaping the global toy and collectibles industry.
The Tokyo Toy Show is a premier platform for innovation across toys and entertainment. This year, global leaders Disney, Mattel, and Bandai were in attendance. Representing Chinese brands, Kayou showcased its latest portfolio while connecting with international peers, gaining insights into evolving fan preferences and trends.
At the Tokyo show, Kayou displayed a broad range of IP-driven collectibles, including trading cards, figurines, acrylic stands, and badges. Its strong design execution and integrated supply chain made its booth a destination for global buyers and collectors alike.
In Japan's toy and collectibles market, trading card games (TCG) are the fastest-growing category, reaching 302.463 billion yen (approx. 2.05 billion USD) in 2024, according to the Japan Toy Association. With powerhouse brands such as Pokémon, Bandai, Takara Tomy, Konami, and Bushiroad leading the space, Kayou's Tokyo debut represents a key opportunity to compete in one of the industry's most competitive segments.
Following its 2024 partnership with Hasbro, Kayou introduced the first Japanese-language edition of its My Little Pony trading card game and hosted live demo play at its booth. The game's unique mechanics, distinctive artwork, and premium production quality drew strong reactions from attendees, reinforcing Kayou's R&D strength and global vision.
Through its appearances in both Indonesia and Japan, Kayou highlighted a differentiated global market strategy: piloting a localized, accessible model in developing markets while reinforcing its competitive edge and premium brand position in established ones. Participation in both events underscores a two-track strategy—driving growth in emerging regions while shaping product innovation in mature markets—marking an important step forward in the company's worldwide expansion.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kayou Expands into Mature Markets with Debut at Tokyo Toy Show 2025
Kayou Expands into Mature Markets with Debut at Tokyo Toy Show 2025
Over 15,000 visitors to the INCHEON–IFEZ Booth; IFEZ supported a record 50 innovation companies participating in CES 2026.
Participating companies secure a foundation for global expansion, including 20 MoU signings.
INCHEON, South Korea, Jan. 16, 2026 /PRNewswire/ -- The Incheon Free Economic Zone (IFEZ) announced the successful operation of the INCHEON–IFEZ Booth at CES 2026, presenting IFEZ's future-city vision and the technologies of Incheon-based innovators to a global audience.
Under the theme "Destination Incheon — From Smart City to AI City," the booth highlighted a sustainable urban future enabled by Incheon companies' innovations and drew more than 15,000 visitors, according to IFEZ.
During CES 2026, IFEZ also met with the Fairfax County Economic Development Authority (FCEDA) to discuss support measures and collaboration models for helping Incheon startups enter the U.S. market. The two sides plan to develop practical joint programs through continued cooperation.
IFEZ supported a record 50 companies at CES 2026 across multiple participation tracks, dividing them across various exhibition areas: 10 companies in the 'INCHEON-IFEZ' Booth at the Las Vegas Convention Center, 10 in the Korea pavilion (KOTRA) at the Eureka Park, 6 in the Global Pavilion, and 15 as the Incheon Startup Park Delegation and 10 Innovation Award showcase participants.
These companies achieved record-breaking results, conducting 1,419 business consultations with overseas buyers and investors, with the estimated value of export consultations reaching $560 million—more than 400 additional meetings compared to last year. In addition, nine companies signed 20 MOUs, building momentum for global expansion and investment opportunities.
Leadpoint System, a smart manufacturing and industrial automation solutions provider, signed an MOU with Webtronic Labs, a U.S.-based technology R&D company.
emCT, which specializes in fire detection and safety management solutions, signed an MOU with Texas Legacy Realty, a Texas-based real estate development and operations company, to pursue collaboration on applying fire safety and "safe zone" solutions in commercial and residential buildings.
Medicell Healthcare, a regenerative medicine and bio-healthcare solutions company, signed an MOU with the City of Phoenix, Arizona's largest city, and discussed cooperation on technology collaboration and local proof-of-concept initiatives in public healthcare.
IFEZ said 14 supported companies earned 17 CES Innovation Awards, the highest total to date for Incheon, drawing strong interest from global buyers and investors. Deep Fusion AI received a Best of Innovation honor for its radar-based sensor-fusion AI technology, gaining attention in next-generation autonomous driving and robotic perception.
Mayor Yoo Jeong-bok said the CES participation advanced the Incheon–IFEZ AI City vision on the global stage and pledged continued support to expand Incheon companies' international reach and strengthen Incheon as a global business hub.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
INCHEON-IFEZ Booth Wraps Up a Successful CES 2026, Recording $560M in Export Consultations and 17 Innovation Awards
