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New Lucid Gravity campaign, the first from a multi-year partnership with Chalamet as global brand ambassador, debuts today
NEWARK, Calif., Sept. 4, 2025 /PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID) maker of the world's most advanced electric vehicles, debuted its latest creative campaign, "Driven," with an adrenaline-fueled new brand story featuring award-winning actor Timothée Chalamet. Directed by renowned filmmaker James Mangold of Minted Content, and also featuring the stunt team from Mangold's 2019 Ford v Ferrari blockbuster, the story showcases the unrivaled capabilities of the all-electric Lucid Gravity.
The new campaign for Lucid Gravity marks the beginning of the brand's multi-year partnership with Chalamet, and can be experienced in 30-second, 60-second, and an extended two-minute director's cut format. As the first-ever global ambassador for the brand, Chalamet will be featured in upcoming campaigns, creative content, and more.
The brand story follows the journey of Chalamet, as The Groom, and his new bride, portrayed by Larsen Thompson, as they embark on a mission to "see the world." When their motorcycle breaks down on a dusty desert road, the duo sneaks into a remote government facility, hijacks a clandestine supercar, and rides on towards the horizon. The campaign positions Lucid Gravity not merely as a vehicle, but as a miraculous discovery – a car with such an unprecedented combination of space, speed, and range that the only explanation is that it's not of this world.
The two-minute director's cut brings together a shared vision between Mangold and Lucid as the two push the boundaries of traditional partnerships to create a visual experience that both inspires and celebrates innovation. Complementing the award-winning talent in front of and behind the camera, Lucid's story pairs a vehicle of unmatched versatility with stunt driving from Tanner Foust, a well-known professional driver. The story also features a unique arrangement of "Burning" by Yeah Yeah Yeahs.
"This campaign marks an exciting step into a new kind of storytelling for Lucid," said Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. "Bringing together Timothée and James gave us an incredible opportunity to explore how cinematic craft can bring Lucid Gravity to life. James' vision captures its versatility, performance, and handling in ways that invite people to experience the brand differently; through story, not just specification."
The Lucid Gravity also features prominently in the spot, highlighting an all-electric SUV that offers an unprecedented combination of versatility, performance, design, and all-around capability. With the versatility of a sophisticated three-row SUV, Lucid Gravity has the performance of a sports car, and the range to take up to seven passengers and their luggage virtually anywhere.1 This makes it the ideal traveling companion for those seeking to explore the world.
Chalamet has been nominated for two Academy Awards and recently won his first Screen Actors Guild Award for his portrayal of Bob Dylan in 2024's A Complete Unknown, directed by Mangold. Later this year he will star in Marty Supreme, directed by Josh Safdie and next year he will be starring in Dune: Part Three, directed by Denis Villeneuve.
About Lucid Group
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The award-winning Lucid Air and new Lucid Gravity deliver best-in-class performance, sophisticated design, expansive interior space and unrivaled energy efficiency. Lucid assembles both vehicles in its state-of-the-art, vertically integrated factory in Arizona. Through its industry-leading technology and innovations, Lucid is advancing the state-of-the-art of EV technology for the benefit of all.
1 EPA est. range rating for Lucid Gravity Grand Touring when equipped with 20"F/21"R wheels and configured as 3-row, 7-seat vehicle is 437 miles. Range and battery power vary with temperature, driving habits, charging and battery condition and actual results will vary.
Investor Relations Contact
investor@lucidmotors.com
Media Contacts
media@lucidmotors.com
lucid@smallgirlspr.com
Trademarks
This communication contains trademarks, service marks, trade names and copyrights of Lucid Group, Inc. and its subsidiaries and other companies, which are the property of their respective owners.
New Lucid Gravity campaign, the first from a multi-year partnership with Chalamet as global brand ambassador, debuts today
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Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
NEWARK, Calif., Sept. 4, 2025 /PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID) maker of the world's most advanced electric vehicles, debuted its latest creative campaign, "Driven," with an adrenaline-fueled new brand story featuring award-winning actor Timothée Chalamet. Directed by renowned filmmaker James Mangold of Minted Content, and also featuring the stunt team from Mangold's 2019 Ford v Ferrari blockbuster, the story showcases the unrivaled capabilities of the all-electric Lucid Gravity.
The new campaign for Lucid Gravity marks the beginning of the brand's multi-year partnership with Chalamet, and can be experienced in 30-second, 60-second, and an extended two-minute director's cut format. As the first-ever global ambassador for the brand, Chalamet will be featured in upcoming campaigns, creative content, and more.
The brand story follows the journey of Chalamet, as The Groom, and his new bride, portrayed by Larsen Thompson, as they embark on a mission to "see the world." When their motorcycle breaks down on a dusty desert road, the duo sneaks into a remote government facility, hijacks a clandestine supercar, and rides on towards the horizon. The campaign positions Lucid Gravity not merely as a vehicle, but as a miraculous discovery – a car with such an unprecedented combination of space, speed, and range that the only explanation is that it's not of this world.
The two-minute director's cut brings together a shared vision between Mangold and Lucid as the two push the boundaries of traditional partnerships to create a visual experience that both inspires and celebrates innovation. Complementing the award-winning talent in front of and behind the camera, Lucid's story pairs a vehicle of unmatched versatility with stunt driving from Tanner Foust, a well-known professional driver. The story also features a unique arrangement of "Burning" by Yeah Yeah Yeahs.
"This campaign marks an exciting step into a new kind of storytelling for Lucid," said Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. "Bringing together Timothée and James gave us an incredible opportunity to explore how cinematic craft can bring Lucid Gravity to life. James' vision captures its versatility, performance, and handling in ways that invite people to experience the brand differently; through story, not just specification."
The Lucid Gravity also features prominently in the spot, highlighting an all-electric SUV that offers an unprecedented combination of versatility, performance, design, and all-around capability. With the versatility of a sophisticated three-row SUV, Lucid Gravity has the performance of a sports car, and the range to take up to seven passengers and their luggage virtually anywhere.1 This makes it the ideal traveling companion for those seeking to explore the world.
Chalamet has been nominated for two Academy Awards and recently won his first Screen Actors Guild Award for his portrayal of Bob Dylan in 2024's A Complete Unknown, directed by Mangold. Later this year he will star in Marty Supreme, directed by Josh Safdie and next year he will be starring in Dune: Part Three, directed by Denis Villeneuve.
About Lucid Group
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The award-winning Lucid Air and new Lucid Gravity deliver best-in-class performance, sophisticated design, expansive interior space and unrivaled energy efficiency. Lucid assembles both vehicles in its state-of-the-art, vertically integrated factory in Arizona. Through its industry-leading technology and innovations, Lucid is advancing the state-of-the-art of EV technology for the benefit of all.
1 EPA est. range rating for Lucid Gravity Grand Touring when equipped with 20"F/21"R wheels and configured as 3-row, 7-seat vehicle is 437 miles. Range and battery power vary with temperature, driving habits, charging and battery condition and actual results will vary.
Investor Relations Contact
investor@lucidmotors.com
Media Contacts
media@lucidmotors.com
lucid@smallgirlspr.com
Trademarks
This communication contains trademarks, service marks, trade names and copyrights of Lucid Group, Inc. and its subsidiaries and other companies, which are the property of their respective owners.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Over 15,000 visitors to the INCHEON–IFEZ Booth; IFEZ supported a record 50 innovation companies participating in CES 2026.
Participating companies secure a foundation for global expansion, including 20 MoU signings.
INCHEON, South Korea, Jan. 16, 2026 /PRNewswire/ -- The Incheon Free Economic Zone (IFEZ) announced the successful operation of the INCHEON–IFEZ Booth at CES 2026, presenting IFEZ's future-city vision and the technologies of Incheon-based innovators to a global audience.
Under the theme "Destination Incheon — From Smart City to AI City," the booth highlighted a sustainable urban future enabled by Incheon companies' innovations and drew more than 15,000 visitors, according to IFEZ.
During CES 2026, IFEZ also met with the Fairfax County Economic Development Authority (FCEDA) to discuss support measures and collaboration models for helping Incheon startups enter the U.S. market. The two sides plan to develop practical joint programs through continued cooperation.
IFEZ supported a record 50 companies at CES 2026 across multiple participation tracks, dividing them across various exhibition areas: 10 companies in the 'INCHEON-IFEZ' Booth at the Las Vegas Convention Center, 10 in the Korea pavilion (KOTRA) at the Eureka Park, 6 in the Global Pavilion, and 15 as the Incheon Startup Park Delegation and 10 Innovation Award showcase participants.
These companies achieved record-breaking results, conducting 1,419 business consultations with overseas buyers and investors, with the estimated value of export consultations reaching $560 million—more than 400 additional meetings compared to last year. In addition, nine companies signed 20 MOUs, building momentum for global expansion and investment opportunities.
Leadpoint System, a smart manufacturing and industrial automation solutions provider, signed an MOU with Webtronic Labs, a U.S.-based technology R&D company.
emCT, which specializes in fire detection and safety management solutions, signed an MOU with Texas Legacy Realty, a Texas-based real estate development and operations company, to pursue collaboration on applying fire safety and "safe zone" solutions in commercial and residential buildings.
Medicell Healthcare, a regenerative medicine and bio-healthcare solutions company, signed an MOU with the City of Phoenix, Arizona's largest city, and discussed cooperation on technology collaboration and local proof-of-concept initiatives in public healthcare.
IFEZ said 14 supported companies earned 17 CES Innovation Awards, the highest total to date for Incheon, drawing strong interest from global buyers and investors. Deep Fusion AI received a Best of Innovation honor for its radar-based sensor-fusion AI technology, gaining attention in next-generation autonomous driving and robotic perception.
Mayor Yoo Jeong-bok said the CES participation advanced the Incheon–IFEZ AI City vision on the global stage and pledged continued support to expand Incheon companies' international reach and strengthen Incheon as a global business hub.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
INCHEON-IFEZ Booth Wraps Up a Successful CES 2026, Recording $560M in Export Consultations and 17 Innovation Awards
