Institute of Philanthropy collaborates with Palace Museum to launch “HELLO! The Palace Museum — School Caravan” – bringing digital culture to classrooms across Hong Kong and the Chinese Mainland

HELLO! The Palace Museum — School Caravan was officially launched today (10 November), bringing immersive digital cultural experiences to 160 primary and secondary schools across Hong Kong and the Chinese Mainland from 2025 to 2028.

HELLO! The Palace Museum — School Caravan enables students to explore the Palace Museum’s artifacts through an immersive and interactive digital experience, introducing them to the richness of traditional Chinese culture and history.

Organised by the Palace Museum in partnership with the Academy of Chinese Studies, HELLO! The Palace Museum — School Caravan is exclusively sponsored by the Institute of Philanthropy (IoP). It is one of the key initiatives under the five-year collaboration between IoP and the Palace Museum to promote Chinese culture and develop arts tech talent in the Mainland and Hong Kong. It follows the success of FLASH! The Palace Museum — A Pop-Up Digital Experience, which opened in January 2025. 

HKSAR Government Secretary for Culture, Sports and Tourism Rosanna Law, IoP Deputy Chairman and Trustee of The Hong Kong Jockey Club Charities Trust Ann Kung and other guests tour the HELLO! The Palace Museum — School Caravan.

Today’s launch ceremony was officiated by HKSAR Government Secretary for Culture, Sports and Tourism Rosanna Law; IoP Deputy Chairman and Trustee of The Hong Kong Jockey Club Charities Trust Ann Kung; Deputy Director of the Palace Museum Wang Yueong; and Chairman of the Academy of Chinese Studies, Professor Lee Chack Fan.

Officiating guests at the launch ceremony for HELLO! The Palace Museum — School Caravan included HKSAR Government Secretary for Culture, Sports and Tourism Rosanna Law (2nd right), IoP Deputy Chairman and Trustee of The Hong Kong Jockey Club Charities Trust Ann Kung (2nd left), Deputy Director of the Palace Museum Wang Yueong (1st right), and Chairman of the Academy of Chinese Studies, Professor Lee Chack Fan (1st left).

Speaking at the ceremony, Rosanna Law offered her thanks to IoP for supporting the initiative. Ann Kung said the School Caravan’s immersive and interactive digital experience will enable the younger generation to explore the diversity of the Palace Museum and appreciate the wisdom of traditional Chinese culture. Wang Yueong noted that the initiative reflects the Palace Museum’s commitment to innovation and education.

IoP Deputy Chairman and Trustee of The Hong Kong Jockey Club Charities Trust Ann Kung delivers a speech at the launch ceremony of HELLO! The Palace Museum — School Caravan.

HKSAR Government Secretary for Culture, Sports and Tourism Rosanna Law, IoP Deputy Chairman and Trustee of The Hong Kong Jockey Club Charities Trust Ann Kung and other guests tour the HELLO! The Palace Museum — School Caravan.

Each year, the School Caravan will visit 30 schools in Hong Kong and 10 on the Chinese Mainland, staying approximately one week at each location. Through high-definition videos, interactive touchscreens, virtual reality (VR) devices and mobile apps, students will explore the Palace Museum’s digital resources — including the acclaimed “Digital Treasures Cabinet” project — designed to foster appreciation of the artistry and design of the museum’s artifacts as well as the richness of traditional Chinese culture and history.

HELLO! The Palace Museum — School Caravan enables students to explore the Palace Museum’s artifacts through an immersive and interactive digital experience, introducing them to the richness of traditional Chinese culture and history.

The School Caravan features two custom-designed, transformable interactive educational experience zones:

The Digital Exhibit Interactive Experience Vehicle offers immersive digital displays within a redesigned container, showcasing traditional Chinese architecture. Students can also explore court attire, digital artifacts, court dining traditions through a rich multi-sensory environment.

The Public Education Experience is shaped to resemble traditional architectural features, offering students the opportunity to explore the construction and painting process of the Palace Museum’s four Corner Towers through VR devices. It also introduces the Palace Museum’s architecture, cultural relics and court life by providing interactive educational content tailored to primary and secondary students.

HELLO! The Palace Museum — School Caravan enables students to explore the Palace Museum’s artifacts through an immersive and interactive digital experience, introducing them to the richness of traditional Chinese culture and history.

The Institute of Philanthropy (IoP) has launched a three-year research collaboration with Peking University’s Guanghua School of Management (GSM) to analyse how corporations in the Chinese Mainland create social impact. The study will investigate the strategies, motivations, and practices of leading philanthropic corporations. It will also assess the policy frameworks, incentive mechanisms, and regulatory environments that shape corporate participation in philanthropy, generating evidence-based insights to guide the sector’s future development.

This research comes at a pivotal moment for philanthropy in the Chinese Mainland. According to the China Philanthropy Donation Report 2024, charitable donations received by social organisations in the Chinese Mainland reached RMB151 billion in 2023, with corporate contributions accounting for RMB115.6 billion, or 76.6% of the total. With their scale, resources, and networks, businesses are central to the philanthropic landscape — uniquely positioned to drive innovation, support policy effectiveness, and amplify social impact.

Institute of Philanthropy and Peking University have launched a three-year collaboration to analyse how corporations in the Chinese Mainland create social impact.

“This collaboration reflects our commitment to supporting the philanthropic sector in China through research that delivers practical guidance and actionable tools,” said Lester Huang, Chairman of the Institute of Philanthropy. “By examining how corporations create social value, the project will provide businesses with insights to strengthen their giving strategies, inform policy frameworks that encourage participation, and build capacity across the sector. In doing so, it will help business entities maximise their social contributions and ensure philanthropy delivers broader and more sustainable benefits to society.”

Professor Liu Qiao, Dean of GSM, and Jin Jinping, Associate Professor at the Law School of Peking University, will co-lead the research team with support from colleagues in the Law School and National School of Development.  

Institute of Philanthropy and Peking University have launched a three-year collaboration to analyse how corporations in the Chinese Mainland create social impact.

Professor Liu, Dean of GSM, observed that Chinese enterprises are shifting from “scale expansion” to “value creation”, balancing economic returns with durable social impact. Drawing on Peking University’s interdisciplinary platform, the study will apply rigorous, evidence-based methods to map the frameworks and mechanisms through which firms generate social value, distil actionable policy recommendations, and help Chinese philanthropic practice integrate into global sustainable-developmentgovernance—thereby offering a Chinese template for worldwide corporate social responsibility.

The collaboration reflects IoP’s continued focus on advancing philanthropy through knowledge, networks, and regional engagement. As part of a broader effort to deepen understanding of giving practices rooted in Asian contexts, this initiative will contribute to a growing body of work that connects research with practice and ideas with action. By working alongside leading academic institutions and engaging a wide cross-section of stakeholders, IoP continues to support the development of thoughtful, locally grounded approaches to philanthropy while fostering dialogue across sectors.