New "Performance Enhancer" solution connects premium CTV exposure to measurable digital conversions across the globe, giving advertisers a unified view of ROI across the full consumer journey
HONG KONG, Dec. 4, 2025 /PRNewswire/ -- Taboola today announced a new partnership with LG Ad Solutions to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes.
Advertisers are investing in TV because it delivers unmatched reach and impact—and now they can connect that value directly to measurable outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally.
"This partnership creates a more connected and measurable ecosystem for brands," said Serge Matta, President, LG Ad Solutions. "By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It's a more efficient, more measurable, and more connected way to plan media."
Performance Enhancer brings together LG Ad Solutions' deep audience insights—powered by first-party ACR data—with the technology behind Realize, Taboola's performance advertising platform, and extensive digital inventory to help advertisers:
- Broaden Impact: Extend LG Ad Solutions campaigns beyond Smart TVs into thousands of trusted publisher sites to drive more site visits and conversions.
- Optimize CPA: Optimize toward modeled lookalike audiences with the highest likelihood to convert.
- Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly back to TV exposure.
- Enhance Efficiency: Consolidate cross-platform measurement to strengthen future media planning and eliminate fragmentation.
"LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences," said Adam Singolda, CEO of Taboola. "Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we're bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we'll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes."
About LG Ad Solutions
LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LG Ad Solutions and Taboola Partner to Bring TV-Driven Performance to the Open Web
SAN ANTONIO, Dec. 5, 2025 /PRNewswire/ -- Founded in 1991, ANTA Sports Products Limited has built a robust multi-brand portfolio over the past three decades. Today, it stands among the world' top three sportswear companies. Staying true to its mission of "bring the transcendent sports spirit into everyone's life," ANTA is committed to delivering high-quality products and services to people around the world who embrace diverse athletic pursuits, while steadily advancing its global expansion.
From December 2–4, 2025, ANTA Running makes its inaugural appearance at The Running Event (TRE), a premier conference and trade show for the running and outdoor specialty retail industry in North America. The brand showcases its professional running lineup to a global audience of leading brands, manufacturers, retailers, and industry experts. It also presents special colorways deeply rooted in runner culture, highlighting its commitment to engaging with the core running community.
For its TRE debut, ANTA brought a comprehensive suite of elite racing products powered by ANTA Nitrogen Tech. At the core is the C-series racing family: the ANTA C202 7, ANTA C202 G9 2, and ANTA C10 PRO 2. All three carbon-plated racing models strike a balance between high rebound rate and lightweight performance for runners of all levels. Also featured is the "ANTA ZONE 2 90", recently worn by the first torchbearer of the Milano Cortina 2026 Winter Olympic Games. Equipped with full-length ANTA Nitrogen 90 Tech, the shoe enables seamless transitions between daily training and race-day efforts, giving runners access to premium rebound performance.
In the daily run category, ANTA presented the technology behind its next-generation cushioning platform: PG7 midsole technology. The ANTA PG7 running shoes, available in a range of colors, incorporate this advanced cushioning platform to meet the everyday needs of the running community.
A specially curated "Color Story Zone" highlighted designs rooted in runners' real stories and cultural inspirations. Making its global debut at TRE, ANTA C-Series "Awaken" colorway symbolizes good fortune and forward momentum. On December 3, ANTA Brand CEO Samuel Tsui, ANTA Running Ambassador Kenenisa Bekele and other core leadership members visit the booth for a traditional "Eye-Dotting Ceremony" to "AWAKEN" the lion, a cultural ritual wishing runners strength, victory, and continual self-breakthrough when they race in ANTA's C-Series footwear.
This culturally rich ceremony drew strong interest from attendees. Many lined up to try on the special-edition model, showing keen interest in the unique symbolism of the "Awaken" colorway. The blessings conveyed through this special colorway will soon return to its spiritual home, Guangzhou, where ANTA will support the Guangzhou Marathon in December, channeling its energy to thousands of marathon participants.
ANTA's global expansion efforts have yielded notable results in recent years, including signing endorsement deals with NBA stars like Kyrie Irving and Klay Thompson, as well as Olympic champions across various sports. In professional running, long-distance legend Kenenisa Bekele broke the masters (40+) marathon world record wearing the ANTA C10 PRO. ANTA has also deepened its engagement with running communities worldwide. In 2025, it launched "ANTA PG7 Cushion Evolution Global Plan", uniting runners from Los Angeles, New York, Chicago, San Francisco, and Boston to foster a global running community. The upcoming Beverly Hills store in Los Angeles will further expand global consumer access to and awareness of ANTA.
Aspiring to bring ANTA to the world, starting with running, ANTA Running invites runners everywhere, ANTA Running invites runners everywhere to experience its ANTA Nitrogen Tech and rediscover the joy of running. For product details, click: http://anta.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele
ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele
ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele
