New "Performance Enhancer" solution connects premium CTV exposure to measurable digital conversions across the globe, giving advertisers a unified view of ROI across the full consumer journey
HONG KONG, Dec. 4, 2025 /PRNewswire/ -- Taboola today announced a new partnership with LG Ad Solutions to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes.
Advertisers are investing in TV because it delivers unmatched reach and impact—and now they can connect that value directly to measurable outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally.
"This partnership creates a more connected and measurable ecosystem for brands," said Serge Matta, President, LG Ad Solutions. "By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It's a more efficient, more measurable, and more connected way to plan media."
Performance Enhancer brings together LG Ad Solutions' deep audience insights—powered by first-party ACR data—with the technology behind Realize, Taboola's performance advertising platform, and extensive digital inventory to help advertisers:
- Broaden Impact: Extend LG Ad Solutions campaigns beyond Smart TVs into thousands of trusted publisher sites to drive more site visits and conversions.
- Optimize CPA: Optimize toward modeled lookalike audiences with the highest likelihood to convert.
- Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly back to TV exposure.
- Enhance Efficiency: Consolidate cross-platform measurement to strengthen future media planning and eliminate fragmentation.
"LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences," said Adam Singolda, CEO of Taboola. "Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we're bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we'll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes."
About LG Ad Solutions
LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LG Ad Solutions and Taboola Partner to Bring TV-Driven Performance to the Open Web
|
SINGAPORE, April 2, 2026 /PRNewswire/ -- Digital travel platform Agoda has identified a selection of jungle safari destinations across Asia, where diverse wildlife and breathtaking landscapes await. With a growing interest in nature-based travel, jungle safaris offer unique opportunities to explore the rich biodiversity and natural beauty of Asia's forests and national parks.
Jungle safaris provide more than just wildlife sightings; they offer immersive experiences that connect travelers with nature and local ecosystems. From the dense rainforests of Borneo to the tiger-rich landscapes of India, these destinations promise unforgettable adventures for nature enthusiasts.
Agoda's list highlights destinations where landscape, wildlife, and on-the-ground experiences come together:
Khao Sok National Park, Thailand: Khao Sok's dramatic limestone cliffs rise above Cheow Lan Lake, where floating raft houses offer overnight stays within the rainforest. Canoe safaris and jungle treks reveal wildlife such as gibbons and hornbills, while the park is also known for the rare Rafflesia flower, one of the largest blooms in the world.
Jim Corbett National Park, India: Located at the base of the Himalayas, Jim Corbett combines open grasslands, sal forests, and river systems that support one of India's most established tiger populations. Jeep safaris through zones such as Dhikala are often paired with early-morning birdwatching along the Ramganga River, where over 500 species have been recorded.
Yala National Park, Sri Lanka: Yala is known for having one of the highest leopard densities in the world. Safaris move through a mix of scrubland, lagoons, and coastline, where sightings can range from sloth bears to crocodiles. The park's proximity to the ocean adds a distinct element, with wildlife often seen against a coastal backdrop.
Borneo Rainforest, Malaysia and Indonesia: Among the oldest rainforests on earth, Borneo Rainforest offers a layered safari experience that includes river journeys along the Kinabatangan, night walks to observe nocturnal species, and visits to orangutan rehabilitation centres. The region is one of the few places where travelers can see proboscis monkeys and pygmy elephants in the wild.
Chitwan National Park, Nepal: Set in the Terai lowlands, Chitwan's grasslands and riverine forests are best explored through a mix of jeep safaris, canoe rides, and guided walks. The park is a stronghold for the one-horned rhinoceros, and visitors often combine wildlife tracking with cultural stays in nearby Tharu communities.
Gunung Leuser National Park, Indonesia: Part of Sumatra's protected rainforest network, Gunung Leuser is one of the last places where orangutans, tigers, elephants, and rhinos coexist. Multi-day treks from Bukit Lawang focus on observing semi-wild orangutans, with routes passing through dense jungle and remote river crossings.
Taman Negara, Malaysia: Estimated to be over 130 million years old, Taman Negara offers one of Southeast Asia's most accessible rainforest experiences. Visitors move through the canopy via one of the world's longest suspension walkways, take night safaris to spot nocturnal wildlife, and travel by boat along the Tembeling River to reach remote jungle trails.
Andrew Smith, Senior Vice President, Supply at Agoda shared, "Jungle safaris today are less about a single animal sighting and more about understanding entire ecosystems. These destinations offer a range of ways to engage with nature, from river-based exploration to guided conservation experiences, reflecting how travel preferences are evolving. At Agoda, we are committed to helping travelers discover these incredible destinations. With our extensive range of accommodations and activities, we make it easy for nature enthusiasts to plan their perfect adventure."
For those planning their next jungle safari, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Discover the best deals on Agoda's mobile app or visit Agoda.com for more.
SINGAPORE, April 2, 2026 /PRNewswire/ -- Digital travel platform Agoda has identified a selection of jungle safari destinations across Asia, where diverse wildlife and breathtaking landscapes await. With a growing interest in nature-based travel, jungle safaris offer unique opportunities to explore the rich biodiversity and natural beauty of Asia's forests and national parks.
Jungle safaris provide more than just wildlife sightings; they offer immersive experiences that connect travelers with nature and local ecosystems. From the dense rainforests of Borneo to the tiger-rich landscapes of India, these destinations promise unforgettable adventures for nature enthusiasts.
Agoda's list highlights destinations where landscape, wildlife, and on-the-ground experiences come together:
Khao Sok National Park, Thailand: Khao Sok's dramatic limestone cliffs rise above Cheow Lan Lake, where floating raft houses offer overnight stays within the rainforest. Canoe safaris and jungle treks reveal wildlife such as gibbons and hornbills, while the park is also known for the rare Rafflesia flower, one of the largest blooms in the world.
Jim Corbett National Park, India: Located at the base of the Himalayas, Jim Corbett combines open grasslands, sal forests, and river systems that support one of India's most established tiger populations. Jeep safaris through zones such as Dhikala are often paired with early-morning birdwatching along the Ramganga River, where over 500 species have been recorded.
Yala National Park, Sri Lanka: Yala is known for having one of the highest leopard densities in the world. Safaris move through a mix of scrubland, lagoons, and coastline, where sightings can range from sloth bears to crocodiles. The park's proximity to the ocean adds a distinct element, with wildlife often seen against a coastal backdrop.
Borneo Rainforest, Malaysia and Indonesia: Among the oldest rainforests on earth, Borneo Rainforest offers a layered safari experience that includes river journeys along the Kinabatangan, night walks to observe nocturnal species, and visits to orangutan rehabilitation centres. The region is one of the few places where travelers can see proboscis monkeys and pygmy elephants in the wild.
Chitwan National Park, Nepal: Set in the Terai lowlands, Chitwan's grasslands and riverine forests are best explored through a mix of jeep safaris, canoe rides, and guided walks. The park is a stronghold for the one-horned rhinoceros, and visitors often combine wildlife tracking with cultural stays in nearby Tharu communities.
Gunung Leuser National Park, Indonesia: Part of Sumatra's protected rainforest network, Gunung Leuser is one of the last places where orangutans, tigers, elephants, and rhinos coexist. Multi-day treks from Bukit Lawang focus on observing semi-wild orangutans, with routes passing through dense jungle and remote river crossings.
Taman Negara, Malaysia: Estimated to be over 130 million years old, Taman Negara offers one of Southeast Asia's most accessible rainforest experiences. Visitors move through the canopy via one of the world's longest suspension walkways, take night safaris to spot nocturnal wildlife, and travel by boat along the Tembeling River to reach remote jungle trails.
Andrew Smith, Senior Vice President, Supply at Agoda shared, "Jungle safaris today are less about a single animal sighting and more about understanding entire ecosystems. These destinations offer a range of ways to engage with nature, from river-based exploration to guided conservation experiences, reflecting how travel preferences are evolving. At Agoda, we are committed to helping travelers discover these incredible destinations. With our extensive range of accommodations and activities, we make it easy for nature enthusiasts to plan their perfect adventure."
For those planning their next jungle safari, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Discover the best deals on Agoda's mobile app or visit Agoda.com for more.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Agoda's Top Picks for Thrilling Jungle Safari Adventures in Asia
