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TAGUIG CITY, Philippines, Dec. 5, 2025 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has officially opened its upgraded office and Customer Co-Creation Centre in Taguig City, reinforcing its commitment to fostering partnerships and accelerating food innovation across the Philippines and Southeast Asia.
With over a decade of operations in the Philippines, Kerry has experienced steady growth across three key business channels: retail, food service chains, and brands. Designed as a modern hub for thought leadership and customer collaboration, the 716 sqm office is set to inspire the creation of winning concepts and future food solutions.
The space features specialised labs that enable hands-on innovation, including Sweet, Savoury, and Meat labs, a dedicated customer suite for beverage solutions brand DaVinci Gourmet's clients and a culinary test kitchen for food service and retail partners, as well as a boardroom, meeting rooms and booths for individual work.
The opening ceremony was graced by Her Excellency Emma Hickey, Ambassador of Ireland to the Philippines, underscoring the strong ties between Ireland and the Philippines and Kerry's role as a centre of taste, beverage, and food innovation excellence for the region.
Increasingly, Filipino consumers are prioritising health, convenience, and value in their food and beverage choices. PwC's 2025 Voice of the Consumer report shows that 67% of Filipinos cite nutritional value as a key factor when purchasing food, while 45% look for budget or value brands to manage rising costs. Products with natural ingredients, added fortification, and clean labels are in high demand, reflecting a strong preference for healthier options.
Convenience is also critical: the popularity of ready-to-drink and portable foods continues to rise. A 2024 global survey on the State of Snacking showed that the Philippines tops the world in snacking, but recent surveys also show that 99% of Filipino snackers practise mindful snacking, with 91% pairing indulgent treats with healthier options and 80% seeking portion-controlled snacks.
Jacinta Macapugay, Country Head & Commercial Lead, Kerry Philippines commented: "As Filipino consumers seek healthier, more convenient, and better-value choices, our investment is about empowering our teams and partners to co-create the future of food. Together, we can navigate changing consumer preferences and enable faster, more relevant innovation that meets the evolving tastes and needs of Filipino consumers, celebrate the vibrant food culture of this nation, and drive sustainable growth for years to come."
TAGUIG CITY, Philippines, Dec. 5, 2025 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has officially opened its upgraded office and Customer Co-Creation Centre in Taguig City, reinforcing its commitment to fostering partnerships and accelerating food innovation across the Philippines and Southeast Asia.
With over a decade of operations in the Philippines, Kerry has experienced steady growth across three key business channels: retail, food service chains, and brands. Designed as a modern hub for thought leadership and customer collaboration, the 716 sqm office is set to inspire the creation of winning concepts and future food solutions.
The space features specialised labs that enable hands-on innovation, including Sweet, Savoury, and Meat labs, a dedicated customer suite for beverage solutions brand DaVinci Gourmet's clients and a culinary test kitchen for food service and retail partners, as well as a boardroom, meeting rooms and booths for individual work.
The opening ceremony was graced by Her Excellency Emma Hickey, Ambassador of Ireland to the Philippines, underscoring the strong ties between Ireland and the Philippines and Kerry's role as a centre of taste, beverage, and food innovation excellence for the region.
Increasingly, Filipino consumers are prioritising health, convenience, and value in their food and beverage choices. PwC's 2025 Voice of the Consumer report shows that 67% of Filipinos cite nutritional value as a key factor when purchasing food, while 45% look for budget or value brands to manage rising costs. Products with natural ingredients, added fortification, and clean labels are in high demand, reflecting a strong preference for healthier options.
Convenience is also critical: the popularity of ready-to-drink and portable foods continues to rise. A 2024 global survey on the State of Snacking showed that the Philippines tops the world in snacking, but recent surveys also show that 99% of Filipino snackers practise mindful snacking, with 91% pairing indulgent treats with healthier options and 80% seeking portion-controlled snacks.
Jacinta Macapugay, Country Head & Commercial Lead, Kerry Philippines commented: "As Filipino consumers seek healthier, more convenient, and better-value choices, our investment is about empowering our teams and partners to co-create the future of food. Together, we can navigate changing consumer preferences and enable faster, more relevant innovation that meets the evolving tastes and needs of Filipino consumers, celebrate the vibrant food culture of this nation, and drive sustainable growth for years to come."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Unveils New Philippines Customer Co-Creation Centre to Meet Evolving Consumer Demands
SINGAPORE, Dec. 5, 2025 /PRNewswire/ -- Kayou, one of the world's fastest-growing collectibles and pop culture brands, made its remarkable consumer-facing approach at Singapore Comic Con (SGCC) 2025, reinforcing its commitment to expanding distribution reach and building localized fan communities across Southeast Asia.
Extending the theme "KAYOU COLLECTIBLES, HERE FOR THE SUPERFANS," the brand showcased an immersive, fan-first environment featuring global artists and regional esports talent—including Brenda Hickey, illustrator of My Little Pony official comic books; celebrated artist Zeen Chin; illustrator Hendry Prasetya; and Mobile Legends: Bang Bang pros RRQ Banana and Letda Hyper. Live signings, interactive showcases, and the launch of the new artist-collaboration IP "SKEEN" highlighted Kayou's focus on blending global content with local fan culture.
Kayou's booth offered a multi-IP experience built around My Little Pony, Naruto, Harry Potter, Mobile Legends: Bang Bang, and Free Fire, creating a dynamic space where fans could engage through art, esports, and collectibles.
The activation comes as Kayou continues to broaden its physical retail presence across the region. Since entering the Southeast Asian market, Kayou has established a network of over thousands retail touch points across Indonesia, Malaysia, Singapore, and Vietnam, supported by more than 20 local distribution partners.
"We're here to grow together with our channel partners and build lasting fan communities rooted in local culture," Kayou Oversea Commercial Head said "By expanding our distribution network and creating relevant, engaging content, we're making it easier for fans to access the brands they love—while bringing new energy to the collectibles category."
Moving forward, Kayou will continue to extend its retail footprint and deepen collaboration with distributors across Southeast Asia, enabling wider product accessibility and fostering shared fan-discussion circles. Through a continued focus on locally resonant IP and fan-centric activations, Kayou aims to strengthen its role as a bridge between global pop culture and Southeast Asia's vibrant collector community.
About Kayou
Kayou is China's leading trading card and pan-entertainment product company, named in the Hurun Global Unicorn Index 2025. With a portfolio of nearly 100 licensed IPs across animation, entertainment, and pop culture, Kayou aims to become the world's leading curator of premium collectibles and pop culture experiences. The brand continues to create meaningful connections for fandoms worldwide through scalable innovation and immersive storytelling. For more information, visit www.kayouofficial.com and follow @kayousea on Instagram and @kayou_sea on TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kayou Debuts at Singapore Comic Con 2025, Deepening Distribution Network and Fan Community Building Across Southeast Asia
