From the 0-26 "Yuccaneers" to 2-time champions, Buccaneers celebrate 50 years with new docuseries

TAMPA, Fla. (AP) — The Tampa Bay Buccaneers shed the “Yuccaneers” label decades ago.

They went from 0-26 to two-time Super Bowl champions and currently are four-time defending NFC South champs. They’re tied for first place entering a game against the Atlanta Falcons on Thursday night when they’ll be wearing their original creamsicle uniforms.

Long before Tom Brady turned the city into Tompa Bay and led the franchise to its second NFL title, the team traded Pro Football Hall of Famer Steve Young, let eventual Super Bowl MVP Doug Williams walk away and was spurned by Bo Jackson and Bill Parcells twice.

Those moments are among many of the franchise-altering decisions that are detailed in “Raise The Flags,” a new 10-part series that chronicles 50 years of Buccaneers football. The docuseries, which debuts on Amazon Prime Video on Thursday, gives viewers a thorough, behind-the-scenes look at the organization’s journey from expansion afterthought to championship contender.

It celebrates the good times and digs into some of the biggest lows, highlighting the triumphs and the missteps over five decades and two ownership groups.

“Raise The Flags” was commissioned and produced by Buccaneers co-owner Ed Glazer and directed by eight-time Emmy Award-winning filmmaker Trent Cooper, who is a lifelong Bucs fan.

“We tried to be as honest as we could,” Glazer told the AP. “A lot of people don’t always hear my family speak, so I think that’s going to be a first for a lot of people. But I think we try to take a real honest look at things that we’ve done well and mistakes that we’ve made as owners. You’re going to hear us talk about doing this for the first time ourselves going back 25 years ago. So we’re learning along the way, and there are mistakes that we made that things that we wouldn’t do again today, some bold moves we made that may not have worked out well that we may not make today.

“You get a little cautious as you get older. And there’s some bold moves we made that maybe we would regret making along the away also, right? I think one of them is letting some players go over the years that we would never let go today. Thinking that we could easily replace Hall of Fame players, and you can’t.”

The series features footage of Hugh Culverhouse, who paid $16 million for the expansion team. After his death, the family sold the team to Malcolm Glazer for a then-record $192 million in 1995.

One episode spotlights the first draft under the Glazers — before the sale of the team was even official — when general manager Rich McKay selected future Hall of Famers Warren Sapp and Derrick Brooks in the first two rounds.

Another episode is devoted to the hiring of Tony Dungy, a pivotal moment in 1996 that reshaped the franchise’s culture and future, and eventually the difficult decision to fire him after the 2001 season.

“Tony was probably the most significant person ever in Buccaneer history,” Ed Glazer said. “When he came in ’95, obviously the first 20 years were not very successful. And Tony just brought stability to the team and it really almost carries to today. His leadership, his mentorship, the importance of the community, I mean all the things that he brought in that were so important to him still carry with us today. The players may be gone, but we’re still there and I think we learned a lot for Tony also of the importance of giving back and really mentoring young players. I think his legacy still carries on very strongly in Tampa.”

After Dungy’s dismissal, the Bucs pursued Parcells for a second time. A decade earlier, Culverhouse scheduled a press conference to announce Parcells was being hired only to say he changed his mind.

The Glazers had a contract with Parcells but he didn’t sign it. They considered Nick Saban but he wanted too much money. They had everyone thinking they were hiring Steve Mariucci while they worked out a megadeal to acquire Jon Gruden from the Raiders for two first-round picks, two second-rounders and $8 million.

Gruden led the Buccaneers to their first Super Bowl title in his first season after replacing Dungy. They wouldn’t win another one until Brady arrived in 2020.

And, they’re still winning with Baker Mayfield, though they’re still seeking that third ring.

“This series is loaded with stories lifelong fans have never heard,” Cooper said. “The things Steve Young went through as our quarterback in the mid-80s made me laugh out loud. The Keyshawn (Johnson) vs. Gruden falling out made me a bit uncomfortable. Listening to both of them so unfiltered was fantastic. How the Bucs actually landed Tom Brady, just fascinating.”

Brady, Dungy, Gruden, Sapp, Brooks, McKay, Bruce Arians, Mike Alstott and Ronde Barber are among 100 current and former players, coaches, executives, staff, and media personalities interviewed for the docuseries.

AP NFL: https://apnews.com/hub/nfl

Tampa Bay Buccaneers fans cheer on their team during the second half of an NFL football game against the Arizona Cardinals Sunday, Nov. 30, 2025, in Tampa, Fla. (AP Photo/Jason Behnken)

A Tampa Bay Buccaneers cheerleader performs in the second half of an NFL football game against the New Orleans Saints, Sunday, Dec. 7, 2025, in Tampa, Fla. (AP Photo/Chris O'Meara)

Tampa Bay Buccaneers quarterback Baker Mayfield (6) passes against the New Orleans Saints in the first half of an NFL football game, Sunday, Dec. 7, 2025, in Tampa, Fla. (AP Photo/Chris O'Meara)

Tampa Bay Buccaneers cornerback Zyon McCollum (27) reacts after intercepting a pass against the New Orleans Saints in the first half of an NFL football game, Sunday, Dec. 7, 2025, in Tampa, Fla. (AP Photo/Jason Behnken)

LONDON--(BUSINESS WIRE)--Dec 11, 2025--

Hanshow, a global leader in digital retail technology, has launched a multi-year research partnership with the University of Cambridge to develop next-generation Augmented RFID systems powered by distributed hardware architectures. The collaboration brings together Cambridge’s world-leading expertise in ultra-low-power sensing and communication with Hanshow’s industrial-scale deployment capabilities, aiming to set a new technological benchmark for the global retail sector.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251211411976/en/

As retailers worldwide transition to increasingly automated, data-rich, and energy-efficient store environments, demand is rising for IoT systems that can sense, adapt and operate reliably at scale. The partnership will tackle this challenge head-on by integrating Cambridge research in intelligent sensing, energy harvesting and algorithmic optimisation with Hanshow’s edge-computing platforms and extensive real-world retail data infrastructure.

The joint project will explore new classes of intelligent RFID antennas, ultra-low-power communication modules and self-sustaining RFID nodes capable of ambient energy harvesting. By combining theoretical modelling, simulation and in-store experimentation, the team aims to dramatically improve signal coverage, data fidelity and resilience in complex retail environments.

For Cambridge researchers, the collaboration offers an opportunity to demonstrate how state-of-the-art engineering in distributed hardware systems can deliver measurable commercial and societal impact. For Hanshow, it provides a direct innovation pathway to future AIoT-driven retail solutions that enhance operational accuracy, reduce energy consumption and support more sustainable, responsive store infrastructures.

“With this collaboration, Hanshow is taking a decisive step toward reshaping the technological backbone of future retail,” said Min Liang, CTO of Hanshow. “Working with Cambridge enables us to convert advanced research into scalable, intelligent systems that deliver meaningful value for retailers worldwide.”

“By combining our work in low-energy, high-efficiency hardware with Hanshow’s global innovation capacity, we can accelerate the arrival of truly adaptive retail IoT,” said Associate Professor Michael Crisp, Department of Engineering, University of Cambridge. “This partnership is a powerful example of how academic–industry collaboration can drive real-world impact.”

The programme will progress through a series of research milestones and experimental deployments, generating both academic outputs and commercially ready technologies. It forms a central part of Hanshow’s global R&D strategy to connect digital and physical retail through AIoT architectures that improve efficiency, transparency and sustainability.

Hanshow continues to expand its worldwide innovation network, investing in open research collaborations that transform cutting-edge engineering into solutions that help retailers compete in an increasingly data-driven marketplace.

About Hanshow

Hanshow is a global leader in developing and manufacturing electronic shelf labels and digital store solutions. The company offers customers a series of customized IoT touchpoints and digital store solutions that deliver customer-centric insights. Hanshow’s solutions have provided services to a vast number of stores in over 70 countries and regions, helping them streamline operations, optimize pricing strategies, and offer customers a more personalized experience. In addition, Hanshow delivers advanced digital energy solutions, supporting clients with intelligent in-store energy optimization and integrated PV storage charging systems to reduce energy consumption, lower carbon emissions, and accelerate their transition toward sustainable operations. Learn more: www.hanshow.com

Hanshow and the University of Cambridge Announce Strategic Research Partnership to Advance Next-Generation Augmented RFID