NEW YORK--(BUSINESS WIRE)--Jan 21, 2026--
D.A. Davidson & Co. (“D.A. Davidson”) announced today that it served as exclusive financial advisor to Promise Holdings (“Promise”) for raising the debt and equity capital to support its acquisition of Beauty 4U (“Company”). D.A. Davidson successfully raised the financing from The Copia Group and Innovate Capital Growth Fund.
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“The D.A. Davidson team proved themselves essential in helping us find the right capital partners. Their knowledge and support throughout the acquisition process was invaluable in helping us execute on the start of our ethnic beauty platform,” commented Gordon Liao, Founder & Managing Partner at Promise.
“We appreciate the D.A. Davidson team’s support and expertise in securing an attractive and full capital solution, which enabled us to achieve a timely and successful closing,” noted Jacqueline Brooks, Co-Founder and Managing Partner at Promise.
Founded in 2000, Beauty 4U is a one-stop shop retailer of quality beauty products and personal care products focused on women of color of all ages. Beauty 4U sells a wide variety of affordable hair and wig products, as well as skin and body care, makeup, and haircare products, and has 13 stores in the Washington D.C. metropolitan area.
“This transaction marks a significant step in building Promise’s footprint in the ethnic beauty and personal care sector and is highly synergistic with other Promise portfolio companies,” commented Jonathan Leong, Managing Director in the Consumer Investment Banking Group at D.A. Davidson.
“Our goal was to support Promise in delivering a full capital solution spanning debt and equity that aligned with Promise’s growth plans, and we are pleased with the outcome,” stated Steven Fleisher, Managing Director in D.A. Davidson’s Debt Advisory Group. “This transaction demonstrates our Debt Advisory team’s capabilities in arranging acquisition financing solutions across the capital structure for sponsors.”
About D.A. Davidson Companies
D.A. Davidson Companies is an employee-owned financial services firm offering a range of financial services and advice to individuals, corporations, institutions, and municipalities nationwide. Founded in 1935 with corporate headquarters in Great Falls, Montana, and regional headquarters in Denver, Greater Los Angeles, New York, Omaha and Seattle, the company has approximately 1,600 employees and offices in 30 states.
D.A. Davidson’s Investment Banking Division is a leading full-service investment bank that offers comprehensive financial advisory and capital markets expertise. The group has extensive transaction experience serving middle-market clients worldwide across four industry verticals: consumer, diversified industrials, financial institutions, and technology. Together with its European strategic partner, MCF Corporate Finance, D.A. Davidson originates and executes transatlantic M&A transactions under the common brand of D.A. Davidson MCF International.
Subsidiaries include: D.A. Davidson & Co., a full-service investment firm providing wealth management, investment banking, equity and fixed income capital markets services, and advice; Davidson Investment Advisors, a professional asset management firm; D.A. Davidson Trust Company, a trust and wealth management company; and Davidson Fixed Income Management, a registered investment advisor providing fixed income portfolio and advisory services.
For more information, visit dadavidson.com.
About Promise Holdings
Promise Holdings is a private investment and holding Company established in 2015. Promise operates early and late-stage businesses in four primary Consumer industry sectors across North America: food and beverage, fashion and beauty, entertainment and leisure, and consumer technology. For more information, please visit www.promise-holdings.com.
Promise was established by Gordon Liao and Jacqueline Brooks, who bring over 10 years of experience working together in acquiring and enhancing companies. Gordon and Jacqueline have direct experience with similar sized companies operating in niche markets, where they oversaw significant operational improvements that led to increased market share and revenue growth.
D.A. Davidson & Co. announced today that it served as exclusive financial advisor to Promise Holdings for raising the debt and equity capital to support its acquisition of Beauty 4U.
