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HONG KONG, Feb. 3, 2026 /PRNewswire/ -- Tam Jai International Co. Limited ("TJI", "Tam Jai" or the "Company", together with its subsidiaries, the "Group"), one of the leading and renowned restaurant groups in Hong Kong, is pleased to announce its inaugural entry into the Philippines with the opening of the first TamJai Mixian store through a franchise partnership with Suyen Corporation, representing a further advancement in the Group's expansion in the Asia Pacific region.
The grand opening ceremony of the new restaurant was officiated by Mr Daren Lau, Chairman and Chief Executive Officer of TJI; The Honourable Lani Cayetano, Mayor of Taguig City; The Honourable Jorge Bocobo, Congressman of the Second District of Taguig City, Metro Manila; Mr Virgilio Lim, President of franchise partner Suyen Corporation; as well as Mr Enrique B. Manuel Jr., Chief Operating Officer, and Ms Lou Reyes, Chief Financial Officer of Fort Bonifacio Development Corporation.
Located at BGC Corporate Tower Two, the new TamJai Mixian store is situated at a prime location in the heart of a thriving business hub in Taguig, a vibrant city in Metro Manila, the Philippines. The high-end commercial tower is conveniently located in the vicinity of key establishments such as The Philippine Stock Exchange, hotels and malls, benefiting from high footfall from a mix of working professionals, shoppers and visitors.
This Philippine store features not only TamJai Mixian's signature soups and trademarked snacks, but also a range of tailor-designed rice bowls. It also offers a new dining experience with bowl customisation inspired by the "Mala Tang" style, making it the Group's first overseas restaurant to introduce this concept. Customers can now enjoy a new dining experience, hand-picking from an extensive selection of ingredients and noodle bases at a dedicated food counter, apart from the traditional way of savouring Tam Jai's mixian (rice noodles). Each bowl is freshly prepared with distinctive soup bases and Tam Jai's iconic 10-level spice scale according to customers' preferences, offering the authentic "Tam Jai Taste" in a contemporary style.
Adding to the excitement, the store features a sizzling open kitchen that allows customers to watch their bowl of mixian being freshly prepared to order, bowl by bowl, showcasing the craftsmanship behind each serving. This dynamic setting brings to life TamJai Mixian's commitment to freshness, transparency and energy, immersing customers in a vibrant Hong Kong food culture experience.
The Group's expansion into the Philippines is supported by a franchise arrangement with prominent Philippine conglomerate Suyen Corporation. Mr Ben Chan, Chairman and Chief Executive Officer of Suyen Corporation, said, "We are honoured to introduce Hong Kong's No. 1 noodle brand to the flourishing fast-casual food scene in the Philippines. By leveraging our expertise in the Philippine market together with Tam Jai's unique brand identity, we are creating a powerful synergy that will drive the growth and long-term success of TamJai Mixian in the country."
Mr Daren Lau, Chairman and Chief Executive Officer of TJI, said, "Our debut in the Philippines further enriches our restaurant network of more than 250 stores across the Asia Pacific region, including Hong Kong, Mainland China, Singapore, Japan, Australia and Malaysia. With robust local partners in place, we will continue to broaden our footprint and grow TJI's restaurant network in key markets."
TamJai Mixian BGC Corporate Tower Two
Store address: G/F, Unit 1 & 2, BGC Corporate Tower Two, 5th Avenue. Cor 30th St, Taguig City, Philippines
About Tam Jai International Co. Limited
As one of the leading restaurant groups in Hong Kong, TJI has rapidly expanded its network to over 250 stores across various markets, including Mainland China, Singapore, Japan, Australia, Malaysia and the Philippines. Apart from self-operating restaurants, the Group also adopts alternative models such as joint venture, franchise or strategic partnership for overseas markets. The Group's portfolio of distinguished brands includes TamJai Yunnan Mixian (譚仔雲南米線), TamJai SamGor Mixian (譚仔三哥米線), and international brand TamJai Mixian, as well as Japanese dining brands, Marugame Seimen and Yakiniku Yamagyu, through franchise and licensing in Hong Kong.
With highly standardised operations, an innovative spirit and an efficient management model, TJI is committed to providing customers with a quality yet affordable dining experience while ambitiously expanding its footprint across the globe.
For Press Enquiries
Strategic Financial Relations Limited
| Iris Lee | Tel: (852) 2864 4829 |
| Veron Ng | Tel: (852) 2864 4831 |
| Carol Cheung | Tel: (852) 2114 2200 |
| Email: sprg_tji@sprg.com.hk |
HONG KONG, Feb. 3, 2026 /PRNewswire/ -- Tam Jai International Co. Limited ("TJI", "Tam Jai" or the "Company", together with its subsidiaries, the "Group"), one of the leading and renowned restaurant groups in Hong Kong, is pleased to announce its inaugural entry into the Philippines with the opening of the first TamJai Mixian store through a franchise partnership with Suyen Corporation, representing a further advancement in the Group's expansion in the Asia Pacific region.
The grand opening ceremony of the new restaurant was officiated by Mr Daren Lau, Chairman and Chief Executive Officer of TJI; The Honourable Lani Cayetano, Mayor of Taguig City; The Honourable Jorge Bocobo, Congressman of the Second District of Taguig City, Metro Manila; Mr Virgilio Lim, President of franchise partner Suyen Corporation; as well as Mr Enrique B. Manuel Jr., Chief Operating Officer, and Ms Lou Reyes, Chief Financial Officer of Fort Bonifacio Development Corporation.
Located at BGC Corporate Tower Two, the new TamJai Mixian store is situated at a prime location in the heart of a thriving business hub in Taguig, a vibrant city in Metro Manila, the Philippines. The high-end commercial tower is conveniently located in the vicinity of key establishments such as The Philippine Stock Exchange, hotels and malls, benefiting from high footfall from a mix of working professionals, shoppers and visitors.
This Philippine store features not only TamJai Mixian's signature soups and trademarked snacks, but also a range of tailor-designed rice bowls. It also offers a new dining experience with bowl customisation inspired by the "Mala Tang" style, making it the Group's first overseas restaurant to introduce this concept. Customers can now enjoy a new dining experience, hand-picking from an extensive selection of ingredients and noodle bases at a dedicated food counter, apart from the traditional way of savouring Tam Jai's mixian (rice noodles). Each bowl is freshly prepared with distinctive soup bases and Tam Jai's iconic 10-level spice scale according to customers' preferences, offering the authentic "Tam Jai Taste" in a contemporary style.
Adding to the excitement, the store features a sizzling open kitchen that allows customers to watch their bowl of mixian being freshly prepared to order, bowl by bowl, showcasing the craftsmanship behind each serving. This dynamic setting brings to life TamJai Mixian's commitment to freshness, transparency and energy, immersing customers in a vibrant Hong Kong food culture experience.
The Group's expansion into the Philippines is supported by a franchise arrangement with prominent Philippine conglomerate Suyen Corporation. Mr Ben Chan, Chairman and Chief Executive Officer of Suyen Corporation, said, "We are honoured to introduce Hong Kong's No. 1 noodle brand to the flourishing fast-casual food scene in the Philippines. By leveraging our expertise in the Philippine market together with Tam Jai's unique brand identity, we are creating a powerful synergy that will drive the growth and long-term success of TamJai Mixian in the country."
Mr Daren Lau, Chairman and Chief Executive Officer of TJI, said, "Our debut in the Philippines further enriches our restaurant network of more than 250 stores across the Asia Pacific region, including Hong Kong, Mainland China, Singapore, Japan, Australia and Malaysia. With robust local partners in place, we will continue to broaden our footprint and grow TJI's restaurant network in key markets."
TamJai Mixian BGC Corporate Tower Two
Store address: G/F, Unit 1 & 2, BGC Corporate Tower Two, 5th Avenue. Cor 30th St, Taguig City, Philippines
About Tam Jai International Co. Limited
As one of the leading restaurant groups in Hong Kong, TJI has rapidly expanded its network to over 250 stores across various markets, including Mainland China, Singapore, Japan, Australia, Malaysia and the Philippines. Apart from self-operating restaurants, the Group also adopts alternative models such as joint venture, franchise or strategic partnership for overseas markets. The Group's portfolio of distinguished brands includes TamJai Yunnan Mixian (譚仔雲南米線), TamJai SamGor Mixian (譚仔三哥米線), and international brand TamJai Mixian, as well as Japanese dining brands, Marugame Seimen and Yakiniku Yamagyu, through franchise and licensing in Hong Kong.
With highly standardised operations, an innovative spirit and an efficient management model, TJI is committed to providing customers with a quality yet affordable dining experience while ambitiously expanding its footprint across the globe.
For Press Enquiries
Strategic Financial Relations Limited
Iris Lee
Tel: (852) 2864 4829
Veron Ng
Tel: (852) 2864 4831
Carol Cheung
Tel: (852) 2114 2200
Email: sprg_tji@sprg.com.hk
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tam Jai International Debuts in the Philippines
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- New one-stop solution: Production-ready holographic windshield displays for OEMs
- Smart windshields: Holography turns glass into transparent info- and infotainment interfaces
- Industrialization by 2029: Alliance ensures reliable, cost-efficient series production
NORDERSTEDT, Germany, Feb. 3, 2026 /PRNewswire/ -- tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis announce the formation of a visionary "QuadAlliance". Together, they are shaping the entire value chain for automotive holographic windshield displays (HWD), offering a fast one-stop solution: from concept design, mastering, and replication of holographic optical elements (HOE) to windshield lamination, PGU technology (picture generation unit), and HMI integration (human-machine interface).
Within this alliance, the partners are driving development and meeting the industry's growing demand for new display and infotainment formats that will define the mobility of tomorrow.
Turning windshields into smart, transparent interfaces
Today's intelligent vehicles face several cockpit challenges: critical driving information is often outside the driver's direct line of sight, and interior screens compete for space. Additional hardware can increase energy consumption and weight, while also creating visual clutter. Meanwhile, drivers expect intuitive and distinctive in-car experiences, but conventional displays limit image size and design flexibility. Holographic windshield displays solve these challenges and transform the windshield into a transparent, interactive information interface. With combined expertise, tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis will bring this solution into series production.
It enables:
- Ultra-large, high-transparency display: >92% HOE transmittance; more flexible sizing vs. PHUD
- Unmatched design freedom: <1.5L compact package; flexible PGU placement; adaptable to curved surfaces
- Superior brightness & clarity: >10,000 nit luminance (visible in direct sunlight); RGB display
- Future-proof performance: Support 4K resolution and even beyond, as PGU technology evolves
- Enhanced safety, comfort & privacy: In-line-of-sight display; flexible eyebox design for distraction control & visibility; dual eyebox capability for shared content
- Redefined Efficiency: Enhanced light-use efficiency and big weight reduction; reduced CO₂ emissions
A comprehensive supply chain for HWD industrialization
The shared ambition of the partners is to initiate the production of holographic windshield displays by 2029. To this end, the partners are aligning their roadmaps, development resources, and qualification processes to ensure that original equipment manufacturers (OEMs) can access a validated, industrially proven technology platform.
By closely coordinating their respective strengths — from HOE mastering and replication to high-performance adhesive and lamination solutions and automotive-grade system integration — the four companies are streamlining interfaces along the value chain. This reduces the complexity of development for OEMs, shortens project lead times, and supports a predictable, de-risked path to series production.
"Automotive glass is evolving from a passive surface into a dynamic gateway for immersive experiences. By leveraging the strengths of our global alliance and integrating tesa's extensive process and material expertise, we offer customers a one-stop solution that integrates seamlessly into their processes. Windshields are being transformed into transparent, holographic interfaces, redefining the connection between drivers, their vehicles, and the world around them. I am excited by the possibilities this partnership unlocks, as together we will set new standards in display design and scale these innovations globally." Dr. Ingrid Sebald, Chief Technology Officer, tesa SE.
Benchmark for quality robustness and flexibility
The "QuadAlliance" will set new standards for quality and reliability in holographic windshield displays. All partners are trusted suppliers with proven automotive expertise. Integrated supply chains ensure security and scalability, while OEMs retain flexibility to choose and integrate partners. The partners combine advanced technology, industrial readiness, and supply chain resilience for a fast, dependable transformation of windshields into smart display surfaces.
Appendix:
Allocation of roles within the cooperation:
- ZEISS: With its 40 years of expertise in holography and in-depth know-how from lithography, ZEISS provides optical design and master development of holographic film.
- tesa: Renowned for process and material innovation, tesa ensures reliable and precise mass replication of holographic films.
- Saint-Gobain Sekurit: Leader in innovative glazing systems, seamlessly integrating holographic films into windshield glass.
- Hyundai Mobis: Expert in advanced HMI and system integration, delivering exceptional display performance with cutting-edge PGU technology.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group's sales (2024: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. tesa counts among the world's leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,400 employees today.
CONTACT:
tesa SE Corporate Communications
Hugo-Kirchberg-Str. 1 22848 Norderstedt
Germany Phone:
+49 40 88899 0
Email: pr@tesa.com
- New one-stop solution: Production-ready holographic windshield displays for OEMs
- Smart windshields: Holography turns glass into transparent info- and infotainment interfaces
- Industrialization by 2029: Alliance ensures reliable, cost-efficient series production
NORDERSTEDT, Germany, Feb. 3, 2026 /PRNewswire/ -- tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis announce the formation of a visionary "QuadAlliance". Together, they are shaping the entire value chain for automotive holographic windshield displays (HWD), offering a fast one-stop solution: from concept design, mastering, and replication of holographic optical elements (HOE) to windshield lamination, PGU technology (picture generation unit), and HMI integration (human-machine interface).
Within this alliance, the partners are driving development and meeting the industry's growing demand for new display and infotainment formats that will define the mobility of tomorrow.
Turning windshields into smart, transparent interfaces
Today's intelligent vehicles face several cockpit challenges: critical driving information is often outside the driver's direct line of sight, and interior screens compete for space. Additional hardware can increase energy consumption and weight, while also creating visual clutter. Meanwhile, drivers expect intuitive and distinctive in-car experiences, but conventional displays limit image size and design flexibility. Holographic windshield displays solve these challenges and transform the windshield into a transparent, interactive information interface. With combined expertise, tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis will bring this solution into series production.
It enables:
A comprehensive supply chain for HWD industrialization
The shared ambition of the partners is to initiate the production of holographic windshield displays by 2029. To this end, the partners are aligning their roadmaps, development resources, and qualification processes to ensure that original equipment manufacturers (OEMs) can access a validated, industrially proven technology platform.
By closely coordinating their respective strengths — from HOE mastering and replication to high-performance adhesive and lamination solutions and automotive-grade system integration — the four companies are streamlining interfaces along the value chain. This reduces the complexity of development for OEMs, shortens project lead times, and supports a predictable, de-risked path to series production.
"Automotive glass is evolving from a passive surface into a dynamic gateway for immersive experiences. By leveraging the strengths of our global alliance and integrating tesa's extensive process and material expertise, we offer customers a one-stop solution that integrates seamlessly into their processes. Windshields are being transformed into transparent, holographic interfaces, redefining the connection between drivers, their vehicles, and the world around them. I am excited by the possibilities this partnership unlocks, as together we will set new standards in display design and scale these innovations globally." Dr. Ingrid Sebald, Chief Technology Officer, tesa SE.
Benchmark for quality robustness and flexibility
The "QuadAlliance" will set new standards for quality and reliability in holographic windshield displays. All partners are trusted suppliers with proven automotive expertise. Integrated supply chains ensure security and scalability, while OEMs retain flexibility to choose and integrate partners. The partners combine advanced technology, industrial readiness, and supply chain resilience for a fast, dependable transformation of windshields into smart display surfaces.
Appendix:
Allocation of roles within the cooperation:
- ZEISS: With its 40 years of expertise in holography and in-depth know-how from lithography, ZEISS provides optical design and master development of holographic film.
- tesa: Renowned for process and material innovation, tesa ensures reliable and precise mass replication of holographic films.
- Saint-Gobain Sekurit: Leader in innovative glazing systems, seamlessly integrating holographic films into windshield glass.
- Hyundai Mobis: Expert in advanced HMI and system integration, delivering exceptional display performance with cutting-edge PGU technology.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group's sales (2024: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. tesa counts among the world's leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,400 employees today.
CONTACT:
tesa SE Corporate Communications
Hugo-Kirchberg-Str. 1 22848 Norderstedt
Germany Phone:
+49 40 88899 0
Email: pr@tesa.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Alliance for tomorrow: tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis unite to revolutionize windshield display technology
Alliance for tomorrow: tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis unite to revolutionize windshield display technology
