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MELBOURNE, Australia, Feb. 4, 2026 /PRNewswire/ -- It is exciting to share that FlexRule® has been recognized as Niche Player in the 2026 Gartner® Magic Quadrant™ for Decision Intelligence Platforms.
"We are thrilled to be included in the first-ever Gartner® Magic Quadrant™ for Decision Intelligence Platforms. We believe this recognition supports our Decision-Centric Approach® and confirms that it fills a critical gap where traditional data-driven approaches fall short. Our approach enables organizations to move from BI to DI using a practical decision-centric methodology, supported by our Open Decision Intelligence Platform." said Arash Aghlara, CEO of FlexRule.
FlexRule's Decision-Centric Approach®: Enables organizations to consistently make optimized, customer-centric and situation-aware business decisions.
"Our methodology makes decisions the first-class citizens of organizations so that they leverage our platform to explicitly model decisions using an open standard (Decision Model and Notation with Conformance Level 3, DMN) and therefore, these decision models become the foundation for decision automation and augmentation across various use cases and a wide range of industries such as Banking, Financial Services, Insurance and Government.
Together, the Decision-Centric Approach® and the Open Decision Intelligence Platform accelerate organizations' transition from traditional data-driven (BI) practices to a decision-centric enterprise." said Arash Aghlara, CEO of FlexRule.
The Gartner® Magic Quadrant™ evaluates vendors based on their Ability to Execute and Completeness of Vision. We are honored to be included among the recognized vendors in this important report.
Learn more about the Magic Quadrant.
Source: Gartner Report, Magic Quadrant for Decision Intelligence Platforms, By David Pidsley, Carlie Idoine, etc, January 2026.
Gartner and Magic Quadrant are a trademark of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About FlexRule®:
FlexRule® is an innovative Decision Intelligence company that provides technology (Open Decision Intelligence Platform) and methodology (Decision-Centric Approach®), empowering enterprises to automate, augment, and govern their decisions at scale.
We accelerate organizations' transition from traditional data-driven models to decision-centric organizations. The Decision-Centric Approach® enables enterprises to make optimized, customer-centric, and situation-aware business decisions by treating decisions as first-class citizens and governing them as enterprise assets.
Media Contact:
Goli Tajadod
FlexRule Pty Ltd
Goli.Tajadod@FlexRule.com
+1 (323) 99 960 39
MELBOURNE, Australia, Feb. 4, 2026 /PRNewswire/ -- It is exciting to share that FlexRule® has been recognized as Niche Player in the 2026 Gartner® Magic Quadrant™ for Decision Intelligence Platforms.
"We are thrilled to be included in the first-ever Gartner® Magic Quadrant™ for Decision Intelligence Platforms. We believe this recognition supports our Decision-Centric Approach® and confirms that it fills a critical gap where traditional data-driven approaches fall short. Our approach enables organizations to move from BI to DI using a practical decision-centric methodology, supported by our Open Decision Intelligence Platform." said Arash Aghlara, CEO of FlexRule.
FlexRule's Decision-Centric Approach®: Enables organizations to consistently make optimized, customer-centric and situation-aware business decisions.
"Our methodology makes decisions the first-class citizens of organizations so that they leverage our platform to explicitly model decisions using an open standard (Decision Model and Notation with Conformance Level 3, DMN) and therefore, these decision models become the foundation for decision automation and augmentation across various use cases and a wide range of industries such as Banking, Financial Services, Insurance and Government.
Together, the Decision-Centric Approach® and the Open Decision Intelligence Platform accelerate organizations' transition from traditional data-driven (BI) practices to a decision-centric enterprise." said Arash Aghlara, CEO of FlexRule.
The Gartner® Magic Quadrant™ evaluates vendors based on their Ability to Execute and Completeness of Vision. We are honored to be included among the recognized vendors in this important report.
Learn more about the Magic Quadrant.
Source: Gartner Report, Magic Quadrant for Decision Intelligence Platforms, By David Pidsley, Carlie Idoine, etc, January 2026.
Gartner and Magic Quadrant are a trademark of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About FlexRule®:
FlexRule® is an innovative Decision Intelligence company that provides technology (Open Decision Intelligence Platform) and methodology (Decision-Centric Approach®), empowering enterprises to automate, augment, and govern their decisions at scale.
We accelerate organizations' transition from traditional data-driven models to decision-centric organizations. The Decision-Centric Approach® enables enterprises to make optimized, customer-centric, and situation-aware business decisions by treating decisions as first-class citizens and governing them as enterprise assets.
Media Contact:
Goli Tajadod
FlexRule Pty Ltd
Goli.Tajadod@FlexRule.com
+1 (323) 99 960 39
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FlexRule® has been recognized as Niche Player in the 2026 Gartner® Magic Quadrant™ for Decision Intelligence Platforms
As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI
KUALA LUMPUR, Malaysia, Feb. 4, 2026 /PRNewswire/ -- Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts a widespread shift to an agent-to-person model, eventually leading to a fully autonomous agent-to-agent future by 2030.
The Evolution of Engagement
Swift AI adoption is driving enterprises toward agentic AI communication models, which drive autonomous customer communications across all touchpoints. This technology enables hyper-personalization across multiple channels, creating highly engaging content tailored to individual needs.
Silvio Kutić, Infobip CEO, comments: "How we communicate with brands is constantly evolving. In this new agentic AI world, brands must seize the opportunity to take a holistic approach to communication. They must capitalize on the hyper-personalization made available through agentic AI and rich communication channels like RCS and WhatsApp."
The Agent-to-Agent Future
Looking ahead to 2030, Infobip envisions personal AI assistants embedded in smartphones handling complex tasks independently. For example, a user's personal AI could autonomously negotiate with a travel company's AI to research, book, and purchase a holiday based on the user's digital habits and preferences.
The Challenge for Brands
To succeed in this new landscape, businesses must eliminate data silos. Effective AI agents require a unified view of customer touchpoints – from marketing to support – to deliver the personalized experience consumers will become accustomed to. Currently, business readiness is low, with only about 5% of enterprise AI agent projects reaching production due to unstructured data and internal barriers.
"Enterprises must act now," Kutić emphasizes. "Organizational structures that facilitate seamless data sharing will be the key to successful AI agent adoption. While a personal AI agent booking a holiday might seem futuristic today, brands unable to meet this future will risk losing their competitive edge."
Find out more about 20 years of Infobip: https://www.infobip.com/20-years-anniversary
ENDS
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip's technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyper-personalization at scale: why brands must shift to an Agentic AI strategy
