The promotional video for China Media Group's (CMG) 2026 Spring Festival Gala was shown this week on Germany's public transport networks and at a major overseas Chinese gala in Dubai, the United Arab Emirates, highlighting the diversity of Chinese culture and promoting cultural exchanges.
In Germany, the promotional video was shown for the first time on about 500 screens across subways, buses and trams in cities such as Berlin, Stuttgart and Munich during peak travel hours on Friday.
Local residents said they were deeply impressed with the video.
"I experienced the Chinese New Year in China and watched the CMG Spring Festival Gala on television. The technology behind it, the stage design and the art was very impressive. I'm really looking forward to watching the Spring Festival Gala again this year," said Anna List, an university student.
"I watched the promotional video of the Spring Festival Gala on the subway. The colors are very bright, and the visual impact is very strong. Displaying the show in Berlin is vital to enhance connection with China. It allows people to better understand Chinese culture, which has a history of thousands of years," said Kurt Kallensee, a resident.
The video was also screened with 270-degree surround sound at Dubai's La Perle theater on Thursday evening during the 12th UAE Overseas Chinese New Year Gala, which brought together about 3,000 overseas Chinese.
It drew enthusiastic reactions from the audience and heightened their anticipation for the upcoming gala.
The evening performance combined traditional art with modern technology, as artists from China and other countries jointly presented a multimedia showcase of cultural diversity.
"It was amazing. The performances were really good and I loved how cultural it was, like it covered everything. I was very, very pleased to see the musical instruments and the bamboo dance. That was my favorite," said an audience member.
CMG Spring Festival Gala promo debut on German public transport, Dubai gala
