The Xinghuafu historical and cultural zone, the core area of Putian in Fujian Province, is attracting huge turnouts of travelers during the Spring Festival holiday season with cultural immersion activities.
The Spring Festival, also known as the Chinese New Year, falls on February 17 this year. In celebration of the grand festival, Xinghuafu, with its freshly renovated buildings adorned with traditional oil-paper lanterns and holiday decorations, has staged a variety of evening performances for visitors since February 4. Holiday travelers here can also enjoy an interactive experience with performers dressed up as ancient characters across the cultural zone -- a cultural immersion activity Xinghuafu has introduced this year to enrich the traveling experience. Visitors can play games with performers and win ancient style paper bills which can be redeemed for discounts at local shops.
The cultural zone has seen the daily number of visitors exceed 60,000 since February 10, doubling compared to the same period of last year. With its restored ancient mansions and alleyways becoming popular backdrops for hanfu (traditional Chinese clothing) photography enthusiasts, traveling photography is also expanding in Xinghuafu, boosting the overall economy of the area.
"This is my first time coming to this ancient street to take photos. The scenery here is really photogenic. It was such a pleasant surprise," said a tourist dressed in hanfu.
What began with two or three photo studios has now grown to over a dozen, with social media fame driving demand. The trend has subsequently boosted cultural creative products and food and beverage sales in the cultural zone.
Tourists are also drawn to Xinghuafu's authentic Putian cuisine such as lor mee and flat wontons. Some stores are treating visitors with special activities for the holiday.
A highlight this year is the hands-on red rice cake making experience. The red rice cake, a glutinous rice delicacy, typically stuffed with sweet fillings, is a key festive treat for the Spring Festival in Putian. Shops are also rolling out to-go packages for visitors to bring Putian's flavors back home. Food parcels shipping out from Xinghuafu has doubled during the holiday season, according to express delivery workers.
Historical zone in Fujian welcomes holiday tourists with night economy, cultural immersion
South China's Guangdong Province is accelerating its transformation into an international medical tourism hub, positioning itself as a destination for patients worldwide seeking affordable, high-quality care.
The push follows a joint initiative announced in late March by nine Chinese government departments, including the Ministry of Commerce, aimed at boosting spending by foreign tourists and enhancing exports of tourism services as part of broader efforts to expand the country's service sector.
Every day, some of the most complex surgeries are performed here. Li Zilun, deputy director of the division of vascular surgery at the First Affiliated Hospital of Sun Yat‑sen University, is among the doctors capable of carrying out these intricate procedures.
He recently completed surgery on a patient with an aortic aneurysm, a condition often described as a "time bomb" in the body’s main artery, increasingly common in aging societies around the globe. Li also specializes in highly difficult and pioneering procedures, including repairing leaks caused by failed grafts.
"This was a very challenging case. And then, we implanted the covered stent to eliminate the endoleak. Actually, the outcome was pretty good. The patient will be discharged today," said Li Zilun.
The ability to handle such complex cases -- combining international techniques with domestically produced devices -- is drawing patients from around the world to seek treatment. In addition, high safety standards and low costs are also major draws.
"Our government is encouraging innovation. So, lots of physicians -- including our vascular surgeons -- we are actively involved in the innovation that helps to increase the effectiveness and safety, and also bring down the cost," said Li.
This hospital is one of the first in Guangdong to be designated by the provincial health commission as a pilot site for building an international medical service hub.
The growing number of patients has pushed the hospital to explore new ways to transform every step -- from treatment to payment and everything in between -- into a seamless experience, reducing waiting times and delivering better care for patients.
"I think it's fast. When the patient come here for just about, I think, one week, you can solve the problem," said Xiao Haipeng, president of the First Affiliated Hospital of Sun Yat-sen University.
The hospital is also deepening its international cooperation with top-tier medical institutions, including those at Harvard University.
"Not just for China, for the whole globe, we are facing health care challenges -- emerging infectious disease and chronic, lung infectious diseases, and also the aging population, also the shortage of healthcare workforce," said Xiao.
In response to these challenges, China is promoting its own solutions, including aggressive innovation in artificial intelligence (AI)-driven workflows, while stepping up research and development investment and global engagement along the way.
"In recent years, the innovation in Western medicine is dramatically growing. An example of my hospital -- in the past few years, we have 140 innovations and seven of them are international leading innovations," said Xiao.
As global demand for medical tourism grows, China is positioning itself as a new destination. Official data shows that the number of foreign patients in Guangdong increased by 20 percent last year. Among them, the growth in inpatient admissions was even faster, rising by 76 percent.
Guangdong fast-tracks pilot for int'l medical service hub
