LINCOLN, R.I.--(BUSINESS WIRE)--Feb 23, 2026--
Basketball superstar Jayson Tatum is on the road to recovery after a 2025 injury – and Amica Insurance is ready to celebrate the comeback journey with its new ad campaign, Back to Zero.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260223871672/en/
The multifaceted campaign – which will include out-of-home placements throughout the Greater Boston area and social media promotions – traces Tatum’s recovery from his injury last May. It aims to rally basketball fans across the country to show their support for his comeback, and is both a nod to Tatum’s iconic jersey number and Amica’s always-on commitment to helping its customers come back after a loss.
“For me, getting back to zero was about trusting the process and leaning on the people who supported me every step of the way,” said Tatum, an Amica brand partner. “I’m grateful to Amica for standing with me through the recovery, and for celebrating what it means to make a comeback.”
“Jayson’s recovery is about more than basketball. It’s about the individual perseverance and support that go into bouncing back from any setback life throws at us,” said Amica President and CEO Ted Shallcross. “That mindset aligns closely with how Amica shows up for our customers every day. We’re proud to stand alongside Jayson and invite fans everywhere to be part of his return.”
The campaign features a hero video that combines moments from his recovery – including with his mom Brandy Cole and trainer Nick Sang – with a countdown to his return. The spot launched yesterday on NBC during the Celtics-Lakers game.
Amica is pairing its advertising plans with large-scale fan activations through social media designed to rally not just Celtics fans but sports fans across the country. The Back to Zero activation invites fans to show their support by sharing creative displays of the number “0” on social media and in their communities.
For more information and to follow the campaign, visit Amica.com or follow Amica on social media.
About Amica Insurance
Founded in 1907, Amica Mutual Insurance Company is headquartered in Lincoln, Rhode Island, and is the oldest mutual automobile insurer in the United States, offering auto, home, life and umbrella insurance policies nationwide. With $5.9 billion in assets and over 3,500 employees, Amica creates peace of mind and builds enduring relationships with its customers across the country, protecting what’s most important to them.
Amica’s award-winning customer service is rooted in empathy and compassion. The company has been recognized with more than 65 J.D. Power awards, including #1 rankings in customer satisfaction among homeowners and rental insurance providers in 2025. Amica has also been named one of America’s Best Insurance Companies by Forbes for five consecutive years and holds an A+ rating for financial stability from AM Best.
Learn more at Amica.com.
Amica Celebrates Jayson Tatum’s Road to Recovery With New Ad Campaign, ‘Back to Zero’
Amica Celebrates Jayson Tatum’s Road to Recovery With New Ad Campaign, ‘Back to Zero’
THE HAGUE, Netherlands (AP) — Prosecutors at the International Criminal Court told judges on Monday that former Philippine President Rodrigo Duterte encouraged death squads to carry out extrajudicial killings using fear and financial rewards.
The court in The Hague is holding pretrial hearings for the ex-leader, who is facing three counts of crimes against humanity for deadly anti-drugs crackdowns he oversaw while in office.
According to prosecutors, police and hit squad members carried out dozens of murders at Duterte's behest, motivated by the promise of money or to avoid becoming targets themselves. “For some, killing reached the level of a perverse form of competition,” deputy prosecutor Mame Mandiaye Niang said in his opening statement.
The charges date from Duterte’s time as mayor of the southern Philippine city of Davao and later as president, and include dozens of killings as part of his so-called war on drugs.
The hearing is not a trial, but allows prosecutors to outline their case in court. After weighing the evidence, judges have 60 days to decide whether it is strong enough to merit putting Duterte on trial.
Duterte “stands behind his legacy resolutely, and he maintains his innocence absolutely,” lead defense lawyer Nick Kaufman told the three-judge panel.
According to Kaufman, the prosecution “cherry-picked” examples of Duterte “bombastic rhetoric," and his client's words were never intended to incite violence.
Duterte, 80, was not present in the courtroom, having waived his right to appear. Last month, judges found he was fit to stand trial, after postponing an earlier hearing over concerns about his health.
In the Philippines, dozens of activists with relatives of suspects killed in Duterte’s anti-drugs crackdowns held a noisy protest in metropolitan Manila on Monday. More than 100 relatives gathered to watch the pretrial hearings on big TV screens in three venues organized by civic groups in the capital region.
“We’re hoping that the ICC, even if it’s thousands of miles away, will finally render justice to all these families,” said Randy delos Santos, a volunteer in a charity shelter which was hosting one event.
The 17-year-old nephew of delos Santos was shot and killed by three police officers in a purported drug raid in August 2017. The killing sparked a public outcry. The officers were found guilty of murder in a rare conviction by a Manila court the following year.
Duterte supporters criticized the administration of current Philippine President Ferdinand Marcos Jr., Duterte’s political rival, for arresting and surrendering the former leader to a court whose jurisdiction they dispute. Detractors include Duterte's daughter, current Philippine Vice President Sara Duterte who announced last week that she would seek the presidency in the 2028 elections.
ICC prosecutors said in February 2018 that they would open a preliminary investigation into the violent drug crackdowns. In a move that human rights activists say was aimed at escaping accountability, Duterte, who was president at the time, announced a month later that the Philippines would leave the court.
Judges rejected a request from Duterte’s legal team to throw out the case on the grounds that the court did not have jurisdiction because of the Philippine withdrawal. Countries can’t “abuse” their right to withdraw from the court's foundational Rome Statute “by shielding persons from justice in relation to alleged crimes that are already under consideration,” the September decision says.
An appeal of that decision is still pending.
Estimates of the death toll during Duterte’s presidential term vary, from the more than 6,000 that the national police have reported to up to 30,000 claimed by human rights groups.
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Associated Press journalist Jim Gomez in Manila contributed to this report
Families of victims on the deadly anti-drugs crackdowns of former Philippine President Rodrigo Duterte watch a live stream of Duterte's pre-trial hearing from The Hague, at a venue in Quezon City, Philippines on Monday, Feb. 23, 2026. (AP Photo/Aaron Favila)
Activists hold pictures of former Philippine President Rodrigo Duterte during a rally before they watch a live stream of Duterte's confirmation hearing from The Hague, at a venue in Quezon City, Philippines on Monday, Feb. 23, 2026. Sign reads "Hold Duterte accountable."(AP Photo/Aaron Favila)
FILE - Former President of the Philippines Rodrigo Duterte speaks inside the Southorn Stadium during a thanksgiving gathering organized by Hong Kong-based Filipino workers for the former populist president in Hong Kong on March 9, 2025. (AP Photo/Vernon Yuen, File)
