Perfect Corp. Partners with True Beauty Lashes to Launch LashLovr™, a Personalized Lash Recommendation Experience Powered by Virtual Try-On APIs

NEW YORK--(BUSINESS WIRE)--Feb 26, 2026--

Perfect Corp., the global leader in AI and augmented reality (AR) beauty and fashion technology, today announced its partnership with True Beauty Lashes to power LashLovr, a personalized lash matching and virtual try-on experience designed to transform how consumers discover and shop for false lashes.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260226571471/en/

LashLovr leverages Perfect Corp.’s Virtual Try-On and Face Analyzer APIs to allow shoppers to visually preview their recommended lashes in real time, directly on their face, before purchasing. The experience combines advanced personalization with seamless visualization, addressing one of the biggest barriers in the lash category: finding lashes that truly fit.

True Beauty Lashes developed LashLovr to solve a long-standing industry challenge. While lashes are often marketed as one-size-fits-all, fit remains the #1 obstacle to adoption, with an estimated 242 million women globally stating that they don’t currently wear lashes, but they would if they knew which ones were right for their eyes.

Traditional lash shopping experiences rarely account for the complexity of eye shape, facial proportions, or personal style preferences, leading to frustration and poor results. To solve this gap, True Beauty Lashes developed LashLovr, a proprietary lash matching experience designed to simplify and personalize how people find lashes that truly work for their eyes.

At launch, LashLovr™ will offer:

To further enhance confidence at the point of purchase, LashLovr integrates Perfect Corp.’s technology via API, enabling users to gain insight into the type of eye shape they have to receive personalized recommendations. Users can then preview their recommended lashes directly on the results page and try on their lashes via Perfect Corp.’s virtual try-on technology. This visual layer bridges the gap between recommendation and reality, creating a higher-conversion, lower-friction shopping experience.

The highly sophisticated recommendation logic behind LashLovr is informed by research-backed principles of facial harmonization and insights gathered from hundreds of professional makeup artists, including industry leaders Dominique “Chevon” Doyle, Jeremy Kregar, and Denise Serah.

“LashLovr represents a shift in how beauty should be experienced. Instead of forcing customers to adapt to products, we built a system that adapts to them. We empower shoppers to understand their eye shape and how different lash styles interact with their features, then bring that knowledge to life through visualization powered by Perfect Corp.’s virtual try-on technology. Together, this creates a seamless way to shop for lashes and sets a new standard of personalization within the beauty industry.”— Lisa Stroud, Founder of True Beauty Lashes

Powering Personalized Beauty Through APIs

Perfect Corp.’s beauty and skin APIs make it easy for brands, startups, and independent business owners to implement advanced AI experiences without heavy development or upfront investment. Offered through a flexible pay-as-you-go model, Perfect Corp.’s APIs allow businesses of all sizes to scale personalization at their own pace while delivering enterprise-grade accuracy and performance.

By licensing Perfect Corp.’s Virtual Try-On technology via API, True Beauty Lashes was able to quickly bring an innovative, high-impact experience to market, demonstrating how APIs can democratize access to cutting-edge beauty technology while supporting real business outcomes.

“LashLovr is a powerful example of how AI and AR can be used to solve real consumer pain points”, said Alice Chang, Founder and CEO of Perfect Corp., “Our APIs are designed to help brands of all sizes implement personalized, high-performing shopping experiences with speed and flexibility.”

To learn more about Perfect Corp.’s API solutions, visit https://yce.perfectcorp.com/ai-api

Discover LashLovr on the True Beauty Lashes website at https://www.truebeautylashes.com

For more information on True Beauty Lashes, please contact Lisa Stroud (Westhafer) – Lisa.Westhafer@truebeautycorporate.com

About True Beauty Lashes

True Beauty Lashes is a purpose-driven beauty brand built on the belief that beauty should work with real people, not against them. Founded to address overlooked challenges in the lash industry, the brand combines ethical product development, inclusive design, and customer-centric innovation to create solutions that prioritize fit, confidence, and trust.

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.

For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.

With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.

For more information, visit perfectcorp.com and follow @Perfect-Corp.

Perfect Corp. Partners with True Beauty Lashes to Launch LashLovr™, a Personalized Lash Recommendation Experience Powered by Virtual Try-On APIs

Storms barreling across the heart of the United States continued to threaten rain and pose flooding risks Thursday after causing at least one death when a man apparently was struck by lightning in Wisconsin.

Police in Waukesha, west of Milwaukee, said the “area was experiencing heavy rainfall accompanied by significant thunder and lightning” when someone reported seeing the man on the ground Wednesday evening.

“Preliminary information indicates the individual was struck by lightning while walking through the parking lot during the storm,” police said.

A weather pattern combining very moist air with a strong jet stream has stretched from as far south as central Texas into the Midwest and east across the Great Lakes. From Monday through Wednesday, the National Weather Service received more than 1,100 reports of large hail, winds above 60 mph (96 kph) and tornadoes as part of the storm system, said Bill Bunting, a meteorologist with the weather service’s Storm Prediction Center.

Teams were out Thursday surveying damage to determine the exact number of tornadoes, Bunting said.

The storms have rumbled across a number of states for the better part of this week and could continue into the early weekend.

“There's been a tremendous amount of lightning with these storms over the last few days,” said Mark Gehring, a meteorologist with the weather service in Milwaukee.

“We've had the temperature and humidity of summer and it's lasting an entire week — in mid-April,” he added. “In addition to a very stormy pattern, nearly every day we're having heavy rain. We've had tornadoes nearly every day, very large hail.”

Five tornadoes have been confirmed across southern and central Wisconsin, according to Gehring.

“But there are more out there. We are going out to do storm surveys,” he said Thursday, adding that storms expected Friday evening could be severe.

In addition to lightning, hail and tornadoes, the storms have brought rain — lots of it, with scores of flood warnings and flood watches issued by the weather service over multiple states.

Crews were hurriedly pumping water from a dam in Cheboygan, Michigan, this week, even removing floodgates to relieve pressure. Residents and businesses in the city were told Monday to prepare a “go bag” containing medications, documents and other important items, monitor official updates and “be ready to act" because of the threat of flooding.

Sandbags were used to fill a breach discovered Wednesday at the Alverno Dam in Cheboygan County, according to state officials.

Michigan Gov. Gretchen Whitmer also has declared a state of emergency in more than three dozen counties impacted by the storms and flooding.

In northern Michigan, Bellaire, population 1,000, said Thursday that its wastewater treatment system was being overwhelmed, forcing the release of partially treated waste into area swamps. The village urged residents to reduce home water use.

Carl Johnson, 59, has a home on the rapidly rising Muskegon River in western Michigan. He went on Facebook to tell people that his boats are ready if someone needs help.

“It’s out of the banks everywhere. It’s really bad,” he told The Associated Press. “It’s not supposed to crest until Saturday.”

People living in the river’s flood plain below the Croton Dam in Newaygo County were ordered to evacuate. It wasn’t immediately known how many people were affected.

The Wisconsin River is at major flood stage in Portage, Wisconsin, and is forecast to reach or surpass the 20.7-foot (6.3-meter) record sometime Friday morning, meteorologist Gehring said.

“Right now, it's at 19.9 feet (6 meters), not that far off,” he said. “In Portage, there's a large area of low-land flooding. Many roads are flooded. There's a levee there. It's important that the levee holds.”

Wisconsin Gov. Tony Evers declared a state of emergency earlier this week.

Cars were stranded Wednesday night in high floodwater on a highway in Milwaukee and the Milwaukee County Sheriff’s Office posted online to urge people not to drive in southeast Wisconsin.

But at least in Wisconsin, a respite could be near.

“We have one more severe, heavy rain event coming this way before we get a good break,” Gehring said. “That's going to be on Friday evening. That's going to be the last gasp of severe rain.”

Bunting said the storm system will continue to move north and east and likely will take three to four days to finally move off the U.S. east coast.

“Probably, the most concerning day in terms of intense thunderstorm potential and tornadoes is Friday, extending from northern Oklahoma into central Wisconsin and far eastern Illinois,” he said.

Williams reported from West Bloomfield, Michigan. White reported from Detroit.

Jim Harbors helps clear downed trees that were toppled during severe overnight storms, Tuesday, April 14, 2026, in Deforest, Wis. (AP Photo/Jon Elswick)

Jim Harbors helps clear downed trees that were toppled during severe overnight storms, Tuesday, April 14, 2026, in Deforest, Wis. (AP Photo/Jon Elswick)

A team of assorted municipality workers clear debris from the Boardman River Weir that was blocking the flow of the flooded Boardman/Ottaway River on Wednesday, April 15, 2026, in downtown Traverse City, Mich. (Jan-Michael Stump/Traverse City Record-Eagle via AP)

City Streets Department workers inspect a sinkhole that swallowed a street light and parts of a sidewalk along the surging Boardman/Ottaway River on Wednesday, April 15, 2026, in downtown Traverse City, Mich. (Jan-Michael Stump/Traverse City Record-Eagle via AP)

A team from the Michigan Department of Transportation inspects a washed-out bridge on M-119 between Division and Island View Roads, south of Cross Village, Mich., in Emmett County on Monday, April 13, 2026. (Jan-Michael Stump/Traverse City Record-Eagle via AP)