NEW YORK--(BUSINESS WIRE)--Feb 26, 2026--
Perfect Corp., the global leader in AI and augmented reality (AR) beauty and fashion technology, today announced its partnership with True Beauty Lashes to power LashLovr, a personalized lash matching and virtual try-on experience designed to transform how consumers discover and shop for false lashes.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260226571471/en/
LashLovr leverages Perfect Corp.’s Virtual Try-On and Face Analyzer APIs to allow shoppers to visually preview their recommended lashes in real time, directly on their face, before purchasing. The experience combines advanced personalization with seamless visualization, addressing one of the biggest barriers in the lash category: finding lashes that truly fit.
True Beauty Lashes developed LashLovr to solve a long-standing industry challenge. While lashes are often marketed as one-size-fits-all, fit remains the #1 obstacle to adoption, with an estimated 242 million women globally stating that they don’t currently wear lashes, but they would if they knew which ones were right for their eyes.
Traditional lash shopping experiences rarely account for the complexity of eye shape, facial proportions, or personal style preferences, leading to frustration and poor results. To solve this gap, True Beauty Lashes developed LashLovr, a proprietary lash matching experience designed to simplify and personalize how people find lashes that truly work for their eyes.
At launch, LashLovr™ will offer:
To further enhance confidence at the point of purchase, LashLovr integrates Perfect Corp.’s technology via API, enabling users to gain insight into the type of eye shape they have to receive personalized recommendations. Users can then preview their recommended lashes directly on the results page and try on their lashes via Perfect Corp.’s virtual try-on technology. This visual layer bridges the gap between recommendation and reality, creating a higher-conversion, lower-friction shopping experience.
The highly sophisticated recommendation logic behind LashLovr is informed by research-backed principles of facial harmonization and insights gathered from hundreds of professional makeup artists, including industry leaders Dominique “Chevon” Doyle, Jeremy Kregar, and Denise Serah.
“LashLovr represents a shift in how beauty should be experienced. Instead of forcing customers to adapt to products, we built a system that adapts to them. We empower shoppers to understand their eye shape and how different lash styles interact with their features, then bring that knowledge to life through visualization powered by Perfect Corp.’s virtual try-on technology. Together, this creates a seamless way to shop for lashes and sets a new standard of personalization within the beauty industry.”— Lisa Stroud, Founder of True Beauty Lashes
Powering Personalized Beauty Through APIs
Perfect Corp.’s beauty and skin APIs make it easy for brands, startups, and independent business owners to implement advanced AI experiences without heavy development or upfront investment. Offered through a flexible pay-as-you-go model, Perfect Corp.’s APIs allow businesses of all sizes to scale personalization at their own pace while delivering enterprise-grade accuracy and performance.
By licensing Perfect Corp.’s Virtual Try-On technology via API, True Beauty Lashes was able to quickly bring an innovative, high-impact experience to market, demonstrating how APIs can democratize access to cutting-edge beauty technology while supporting real business outcomes.
“LashLovr is a powerful example of how AI and AR can be used to solve real consumer pain points”, said Alice Chang, Founder and CEO of Perfect Corp., “Our APIs are designed to help brands of all sizes implement personalized, high-performing shopping experiences with speed and flexibility.”
To learn more about Perfect Corp.’s API solutions, visit https://yce.perfectcorp.com/ai-api
Discover LashLovr on the True Beauty Lashes website at https://www.truebeautylashes.com
For more information on True Beauty Lashes, please contact Lisa Stroud (Westhafer) – Lisa.Westhafer@truebeautycorporate.com
About True Beauty Lashes
True Beauty Lashes is a purpose-driven beauty brand built on the belief that beauty should work with real people, not against them. Founded to address overlooked challenges in the lash industry, the brand combines ethical product development, inclusive design, and customer-centric innovation to create solutions that prioritize fit, confidence, and trust.
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.
For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.
With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.
For more information, visit perfectcorp.com and follow @Perfect-Corp.
Perfect Corp. Partners with True Beauty Lashes to Launch LashLovr™, a Personalized Lash Recommendation Experience Powered by Virtual Try-On APIs
ATLANTA (AP) — After hitting into two double plays during the Atlanta Braves' loss to the Philadelphia Phillies on Wednesday, Michael Harris II was eager for an opportunity to make amends.
He didn't have to wait long.
Harris hit a three-run homer in the first inning, Chris Sale came out of the bullpen on one day of rest to get the final four outs and the Braves beat the Phillies 6-2 on Thursday night in the decisive Game 3 of their National League Wild Card Series.
Surprise starter Ray Kerr threw 3 1/3 scoreless innings for Atlanta, and Ozzie Albies launched a two-run homer in the fourth. Matt Olson added a solo shot in the seventh as the Braves advanced to a best-of-five Division Series against the Los Angeles Dodgers.
“I told our guys, `Man, all year long when the stakes have been the highest, when the challenges have been the toughest, we’ve been at our absolute best.' So it doesn’t surprise me that we played the way we did tonight,” Atlanta manager Walt Weiss said.
Harris has hit .426 with two homers and five RBIs in his first eight career postseason games, but he wanted to move past the two double plays in Wednesday’s 4-3 loss in 10 innings that forced Thursday night’s game.
“Just found one pitch to put my best swing on and hopefully we got some runs out of it, and we did,” said Harris, who connected off Aaron Nola.
The Braves took a postseason series for the first time since winning the 2021 World Series and earned their first playoff series win against the Phillies. Philadelphia beat Atlanta in the 1993 NL Championship Series and the 2022 and 2023 NLDS.
“Definitely feels amazing to win against the Phillies because they were the ones that sent us home previous years, and especially at home,” Albies said.
After winning the NL East by six games over Philadelphia this year, the Braves came out on top in their postseason matchup, too.
“Those guys kind of went start to finish in this division,” Phillies interim manager Don Mattingly said. “Over the course of the 162 (games), they were the best team in our division.”
Nola was pulled after allowing three runs in 1 2/3 innings. He walked Ronald Acuña Jr. and Olson with one out in the first before giving up the homer to Harris,
Kerr made his postseason debut in only his fourth career start. Weiss wanted a left-hander to face Phillies left-handed hitters Kyle Schwarber and Bryce Harper at least once.
Mattingly acknowledged that Kerr pitching long enough to face Schwarber and Harper twice was a perfect script for a Braves win.
“Obviously, it’s nice,” Mattingly said. “When you’re in that situation where you can run through your lefties again at the top is probably the best-case scenario, and he was able to do that.”
Kerr allowed only one hit — to Schwarber in the first — and one walk — to Schwarber in the fourth. Right-hander Grant Holmes followed Kerr and allowed one run in two innings to earn the win.
Kerr left to a standing ovation from the sellout crowd and acknowledged the cheers by lifting up his arm as he approached the dugout.
“Hopefully, Ray Kerr became a bit of a household name tonight,” Weiss said. “He deserves it.”
The 37-year-old Sale, who started Atlanta's 5-3 win in Tuesday's series opener, struck out Harper to end the eighth and closed out the series in the ninth by striking out Bryan De La Cruz and pinch-hitter Otto Kemp.
The ace left-hander threw 95 pitches over 6 1/3 innings Tuesday. Two days later, he threw 21 pitches in his first relief appearance of the year.
Phillies right-hander Zack Wheeler, the winning pitcher in Sunday's 7-3 victory over Tampa Bay that clinched the wild-card spot, walked Austin Riley in the fourth before giving up Albies' homer to right field that gave Atlanta a 5-0 lead. Wheeler allowed two runs in four innings. Jonathan Bowlan, Philadelphia's fourth pitcher, gave up Olson's homer to center field.
Kerr, 32, flourished in the postseason spotlight. He pitched in only nine games after being recalled by Atlanta on Aug. 16. He underwent Tommy John surgery in 2024 and didn’t pitch in 2025.
Kerr said he was told Wednesday he would start on Thursday.
“It was fun. It was a journey," Kerr said of his path back to the majors. “I’ve dreamed about stuff like this. For it to actually happen, I still haven’t even processed yet.”
Philadelphia's 2022 World Series loss to Houston began a streak of five straight postseason appearances with progressively quicker exits — the NL Championship Series, two NLDS exits and now the Wild Card Series loss.
“If you don’t win the last game, it’s a crash landing no matter what. It doesn’t matter where it is,” Mattingly said.
The game drew a sellout of 41,731 after the Braves fell short of sellouts in the first two games of the series, with school and work conflicting with the 2:15 p.m. first pitch for many fans. Afternoon starts also hurt attendance in other Wild Card Series games this week.
The announced attendance at Truist Park was 30,127 on Tuesday and 37,150 on Wednesday.
Edmundo Sosa remained in the Phillies' starting lineup at third base after he appeared to aggravate a groin injury running to first base and left Wednesday's game in the ninth inning. Weiss said Braves right-hander Tyler Mahle, who allowed only one run in seven innings on Wednesday despite feeling an abdominal pull in pregame warmups, was “feeling pretty good” on Thursday.
The Braves will play at Dodger Stadium on Saturday in the opening game of their Division Series against the two-time defending World Series champions.
See AP’s full MLB coverage here
Atlanta Braves pitcher Chris Sale points ot the crowd after Game 3 of baseball's NL Wild Card Series against the Philadelphia Phillies, Thursday, Oct. 1, 2026, in Atlanta. (AP Photo/Brynn Anderson)
Atlanta Braves pitcher Chris Sale throws against the Philadelphia Phillies in the ninth inning during Game 3 of baseball's NL Wild Card Series, Thursday, Oct. 1, 2026, in Atlanta. (AP Photo/Brynn Anderson)
Atlanta Braves' Michael Harris II hits a three-run home run against the Philadelphia Phillies in the first inning during Game 3 of baseball's NL Wild Card Series, Thursday, Oct. 1, 2026, in Atlanta. (AP Photo/Brynn Anderson)
Atlanta Braves' Michael Harris II celebrates his three-run home run against the Philadelphia Phillies in the first inning during Game 3 of baseball's NL Wild Card Series, Thursday, Oct. 1, 2026, in Atlanta. (AP Photo/Brynn Anderson)
Philadelphia Phillies pitcher Aaron Nola throws against the Atlanta Braves in the first inning during Game 3 of baseball's NL Wild Card Series, Thursday, Oct. 1, 2026, in Atlanta. (AP Photo/Mike Stewart)
Atlanta Braves pitcher Ray Kerr waves as he walks to the dugout against the Philadelphia Phillies in the fourth inning during Game 3 of baseball's NL Wild Card Series, Thursday, Oct. 1, 2026, in Atlanta. (AP Photo/Brynn Anderson)
Atlanta Braves' Michael Harris II, third from left, celebrates his three-run home run with Mauricio Dubón (14), Matt Olson, second from left, and Ronald Acuña Jr., right, against the Philadelphia Phillies in the first inning during Game 3 of baseball's NL Wild Card Series, Thursday, Oct. 1, 2026, in Atlanta. (AP Photo/Brynn Anderson)
