Gold’s Gym Unleashes Its Biggest Arnold Classic Takeover Yet

COLUMBUS, Ohio--(BUSINESS WIRE)--Mar 6, 2026--

Gold's Gym, the most iconic name in fitness for more than six decades, will take center stage at the Arnold Sports Festival, one of the largest multi-sport fitness events in the world, with a 1,200-square-foot immersive retail and interactive activation featuring new innovations from Gold’s Gym Nutrition and highlighting the brand’s continued domestic and global expansion.

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Gold’s Gym Nutrition Enters Its Next Era

At the Arnold Classic, the brand will showcase the continued expansion of its premium Gold’s Gym Nutrition products, introducing new innovations, expanded formats and broader distribution.

New and returning performance products include:

Additional innovations include GPC Gold for enhanced focus and new Pre-Workout Stick Packs, designed for portability and convenience.

“Gold’s Gym has always stood for serious training, and our nutrition line is an extension of that legacy,” said Brad Reynolds, co-CEO of Gold’s Gym. “We’re continuing to innovate with new formulas, formats and distribution that meet today’s athletes wherever they train.”

Attendees will have the opportunity to sample the full product lineup on-site.

At the same time, Gold’s Gym Nutrition is expanding beyond club walls in 2026 with new distribution across Amazon, TikTok Shop, the Gold’s Gym Webstore and additional online retailers with the brand’s Amazon storefront and TikTok Shop debuting later this month.

Limited-Run Apparel: Built for the Arnold Stage

Gold’s Gym will debut four original, limited-edition apparel designs created by its in-house team, each capped at fewer than 250 units to maintain exclusivity.

“Apparel is one of the purest expressions of the Gold’s Gym brand,” said Danny Waggoner, co-CEO of Gold’s Gym. “These limited drops are badges of belonging for serious athletes. The Arnold is where gym culture gathers, and these pieces reflect that energy.”

The Arnold-themed collection will be showcased in a concert-style retail display at the center of the booth, giving attendees an immersive way to browse and purchase on-site.

Competition, Culture and Community

Throughout the weekend, Gold’s Gym will host a series of high-energy competitions and fan-focused activations designed to bring the brand’s culture to life.

Daily men’s and women’s bench press competitions will award six winners, and a scavenger hunt-like sweepstakes will award one grand prize winner.

Expanding the Gold’s Gym Footprint

Beyond its Arnold Classic activation, Gold’s Gym continues to scale globally. The company recently announced a 60-gym development rights agreement in Brazil, marking a significant expansion in one of the world’s fastest-growing fitness markets.

Domestically, Gold’s Gym is preparing to return to the Southern California market a symbolic homecoming to the region where the brand helped define modern fitness culture. Most recently the brand opened new locations in Washington DC and San Jose.

“For nearly 60 years, Gold’s Gym has stood at the center of strength culture, and our return to the Arnold Classic reflects the momentum we’re building as we enter our next era,” said Reynolds, “From expanding our footprint in key global markets like Brazil to reestablishing our presence in Southern California, we’re reinforcing what has always defined Gold’s Gym leadership, legacy, and a commitment to serious training.”

About Gold’s Gym

What started out in 1965 as a small gym in Venice Beach, California, has since become one of the most iconic fitness brands in the world: Gold's Gym. Over the last 60 years, Gold's Gym has developed into a global brand with nearly 550 locations spanning six continents.

In 2020, the RSG Group acquired Gold's Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, go to goldsgym.com or follow Gold's Gym on Facebook, Instagram, LinkedIn, TikTok or X.

At the Arnold Classic, the brand will showcase the continued expansion of its premium Gold’s Gym Nutrition products, introducing new innovations, expanded formats and broader distribution.

BISMARCK, N.D. (AP) — Federal officials on Thursday gave final approval for the Dakota Access oil pipeline to continue operating its contentious Missouri River crossing, an outcome that comes nearly a decade after boisterous protests against the project on the North Dakota prairie.

The U.S. Army Corps of Engineers’ decision to grant the key easement means the pipeline will keep operating but with added conditions for detecting leaks and monitoring groundwater, among others. The announcement brings an end to a drawn-out legal and regulatory saga stemming from the protests in 2016 and 2017, though further litigation over the pipeline is likely.

The $3.8 billion, multistate pipeline has been transporting oil since June 2017 from North Dakota’s Bakken oil field to a terminal in Illinois. The line carries about 4% of U.S. daily oil production, or roughly 540,000 barrels per day,

The Corps is “decisively putting years of delays to rest and moving out to safely execute this crossing beneath Lake Oahe," Assistant Secretary of the Army for Civil Works Adam Telle said in a statement.

The pipeline crosses the river upstream from the Standing Rock Sioux Tribe’s reservation, which straddles the Dakotas. The tribe has long opposed the pipeline, fearing a spill and contamination of its water supply. In 2016 and 2017, thousands of people camped and protested for months near the river crossing.

The protests resulted in hundreds of arrests and related criminal cases and lawsuits, some of them still ongoing, including litigation that threatens the future of the environmental group Greenpeace.

In December, the Corps released its final environmental impact statement nearly six years after a federal judge ordered a more rigorous review of the pipeline's crossing. In that document, the Corps endorsed the option to grant the easement for the crossing and keep the pipeline operating with modifications.

Those measures include enhanced leak detection and monitoring systems, expanded groundwater and surface water monitoring and third-party expert evaluation of the leak and detection systems, among others, the Corps said. The conditions also include water supply contingency planning and other studies coordinated with affected tribes.

The Corps had weighed several options, including removing or abandoning the pipeline's river crossing or even rerouting it north. The agency said its decision “best balances public safety, protection of environmental resources, and leak detection and response considerations while meeting the project’s purpose and need.”

Pipeline developer Energy Transfer hailed the decision, saying the pipeline has been safely operating for nearly 10 years and is critical to the country’s energy infrastructure.

“We want to thank the Corps for the tremendous amount of time and effort put in by so many to bring this matter to a thoughtful close,” said Vicki Granado, a company spokesperson.

The Associated Press sent text messages and emails to media representatives for the tribe and left a voicemail at the tribe's headquarters. They didn't immediately respond Thursday.

North Dakota Republican Gov. Kelly Armstrong, Interior Secretary and former North Dakota governor Doug Burgum and U.S. Senators John Hoeven and Kevin Cramer each welcomed the decision to ensure the pipeline continues operating.

The Corps' announcement came as officials and oil industry leaders were gathered for a trade conference in Bismarck.

Energy Transfer and Enbridge are in early stages of a project to move about 250,000 daily barrels of light Canadian crude oil through the Dakota Access Pipeline by using another pipeline and building a 56-mile connecting line, spokespersons for the companies said. Enbridge will decide sometime in mid-2026 whether to move ahead.

FILE - A sign for the Dakota Access Pipeline is seen north of Cannonball, N.D. and the Standing Rock Reservation on May 20, 2021. (AP Photo/Matthew Brown, File)