Shanghai Fashion Week shines, bridging runway, retail with global appeal

The ongoing Shanghai Fashion Week has drawn designers, buyers, and fashion enthusiasts from around the world. Beyond the runway, it serves as a key platform where global fashion meets with the Chinese market and the economic momentum behind it.

As a key barometer of China's fashion industry, the Shanghai Fashion Week Autumn/Winter 2026 kicked off on Wednesday.

The event is rapidly emerging as a key gateway for international brands entering China and a launchpad for Chinese designers to make their mark the global stage.

This season, designers, buyers, and brands have converged not only to present their collections, but also to engage directly with the market.

Unlike Paris's focus on exclusive talent discovery or Milan's emphasis on high-end luxury, Shanghai distinguishes itself with a fully integrated fashion ecosystem.

"It's my first time at the Shanghai Fashion Week, and I'm surprised by how well organized it is. What also impressed me is the diversity of brands here," said Yoon Chun-ho, founder and designer of YCH.

A French buyer shared her view about the Shanghai Fashion Week from the perspective of the European market, one of the world's fashion hubs.

"I think it's very interesting, and definitely different from what I expected. And I saw a few brands that suit to me, especially at the beginning, and that could fit also the European clients. So very interesting to follow, and I guess I'll have to come back to see more," said Marine Humeau, divisional merchandise manager of Printemps from Paris.

As more designers seek to enter the Chinese market, a growing number of buyers return each season to discover emerging Chinese talent and introduce their collections to international markets.

For local brands, the runway offers more than exposure; it is an opportunity to turn visibility into tangible business results.

Shanghai Fashion Week shines, bridging runway, retail with global appeal

Residents from Colombian capital city of Bogota expressed their gratitude to China's humanitarian aid supplies for the country's quake-affected communities after a shipment of 80-tonne relief supplies arrived on Tuesday.

A magnitude 7.5 earthquake struck western Colombia on Aug 10. The death toll from the quake had risen to 304, with 4,548 people injured and 426 others missing, the country's disaster management agency said Tuesday.

The items, including generators, mobile water purification vehicles, medical disinfection gears, solar-powered lights, tents, and blankets, are urgently needed in the country which is facing the enormous challenge of relief and reconstruction.

"This is excellent. The earthquake was devastating and we are thankful to China and everyone who is helping and putting their grain of sand," said Raimundo Montemiranda, a security guard.

"Thankful to this help, and any help is going to be helpful from people and countries. This is solidarity and the unity of the world," said Eduardo Prieto, an insurance salesman.

Colombian President Abelardo de la Espriella said Monday night that about one-third of Colombia had been affected by the quake, which was centered in San Jose del Palmar in the department of Choco.

He said preliminary estimates put direct economic losses from the earthquake at nearly 30 trillion Colombian pesos (about 9.6 billion U.S. dollars), including 24.5 trillion pesos in building damage and 5.5 trillion pesos in infrastructure damage.

Domestic and international humanitarian aid are both keeping pouring into the hardest-hit areas while search and rescue teams are still working in places where people may remain trapped under the rubble.

Bogota residents express gratitude to China's quake relief supplies for Colombia