A fascinating wave of "extreme Sinicization" has recently taken hold on foreign social media. Some Americans catch the spotlight by cooking traditional Chinese breakfast porridge at home, beaming as they declare, "Day one of becoming Chinese." Others post videos riding motorcycles through Chongqing’s mesmerizing multi-layered traffic, full of admiration.
Still, others share homemade drinks featuring Chinese ingredients, feeling they’re living a particularly "Chinese" phase of life. These lively, everyday posts are simply young people capturing their cross-cultural experiences. But some Western media have stretched this into a so-called "cultural security incident."
A recent article in the UK's Daily Telegraph captures this paranoia perfectly—this constant urge to "see conspiracy everywhere." While noting these videos "seem harmless," the report hastily brands their creators as "unwitting pawns in beautifying China’s image," even accusing them of "doing dirty work for China."
Their script is fixed: any China-related content that doesn’t criticize its political system must be "a carefully engineered propaganda campaign." The message is clear: you can only understand China through their narrow narrative; anything else means you are brainwashed.
The report also finds it baffling that, amid ongoing warnings from U.S. and U.K. governments about security risks and geopolitical tensions with China, these videos are surprisingly light-hearted and joyful—clearly a "staged facade." Western creators uploading this content to foreign platforms end up, whether knowingly or not, "boosting China’s national image and soft power."
What’s even more absurd is the report’s attempt to link this trend to Trump-era America. It claims some young Americans, frustrated by their own country’s realities, have turned their curiosity toward China, even joking about "learning Chinese to escape a declining America."
Events like nearly half a million users flocking to the Chinese app RedNote to vent after TikTok’s U.S. ban, or Chinese products such as the toy LaBubu sparking consumer demand in the West, are interpreted as deliberate Chinese efforts to "craft a contrasting narrative," painting the United States as a "dystopian society" weighed down by poverty and cultural decay caused by capitalism.
Western Media’s Suspicion and Double Standards
Reading The Daily Telegraph's article reveals its "pre-set script for interviews":
If you come to China, you must talk politics and geopolitical tensions—otherwise you’re accused of "deliberately avoiding controversy."
You can’t simply enjoy the food and culture, or you’re "fooled by appearances."
Your videos can’t be too light-hearted or happy, because with Western governments constantly warning about the "China threat," any joyful content must be a "carefully staged facade."
To be blunt, the "qualified" Western visitor they expect isn’t here to explore but to "complete political critique assignments." Yet a British blogger told the truth: "I have no interest in Chinese politics—I’m just here for the noodles."
A laughable double standard at its core. For years, Chinese people learning English, enjoying Hollywood movies, drinking coffee, and eating steak were seen through a Western lens as "embracing universal values" and "modernization," even praised as "progress." But when the roles reverse—Western youth voluntarily learning Chinese, loving Chinese food, and showing interest in China’s technology and urban life—they are immediately suspected of ulterior motives, scrutinized as "naively misled."
From hailing "nurturing and enlightening" flowing from West to East, to condemning "malicious infiltration" going from East to West. This measurement of cultural appeal is overly elastic.
Authentic Cultural Exchange vs Political Narratives
Ultimately, the collective "cracking" by certain media outlets reveals their deep anxiety over losing their monopoly on discourse. As China eases visa restrictions and platforms like TikTok and RedNote allow young people worldwide to bypass traditional media filters, they can see a complex, diverse, and vibrant real China with their own eyes.
The outdated narrative that has portrayed China simply as a "threat" or "misfit" for decades suddenly feels obsolete. These media fail to grasp that young people might genuinely find spicy hotpot delicious, Chongqing’s night skyline impressive, and China’s e-commerce logistics astonishingly fast.
This kind of authentic, personal identification is the toughest and most resistant form of cultural communication to "orchestrate."
This creates a striking modern paradox: on one side, countless ordinary individuals instinctively chase rich life experiences, naturally expressing admiration and curiosity through food, technology, and cityscapes; on the opposite side, certain opinion elites desperately wield the blunt instrument of "political propaganda," trying to label any positive portrayal outside their predefined narrative as "abnormal."
A simple truth: when you are used to boxing others into fixed demonized roles, any genuine glimpse of everyday life looks like a subversive "threat."
Beacon Institute
** The blog article is the sole responsibility of the author and does not represent the position of our company. **
