China on Monday launched a nationwide consumption week featuring 284 million yuan (about 41.5 million U.S. dollars) in travel and culture vouchers, aiming to boost tourism ahead of the May Day holiday.
The campaign, organized by the Ministry of Culture and Tourism, runs through May 5, the final day of the five-day public holiday.
To give the tourism economy a lift during one of the country's busiest travel seasons, authorities have put together a wide range of finely tuned offerings designed to appeal to different types of travelers, from flower-viewing tours and family-friendly activities to educational programs.
More than 13,000 cultural and tourism events and over 30,000 commercial performances will be staged across the country, giving travelers plenty of reasons to leave home.
The ministry has also worked with major companies and platforms to roll out targeted consumer incentives, including ticket discounts for popular attractions and fuel deals for self-driving holidaymakers.
China launches May Day holiday consumption week with 284 mln yuan in vouchers
China launches May Day holiday consumption week with 284 mln yuan in vouchers
