PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 19, 2026--
For more than 125 years, JELL-O has brought colorful, jiggly fun to dessert tables across America. Now, one of the country’s most iconic food brands is entering a new era. Today, the brand announces the launch of JELL-O Simply, a new line featuring the delicious and colorful desserts families have loved for generations, now made with no FD&C colors or artificial sweeteners. Made with real fruit juice and 25% less sugar in the ready-to-eat gelatin line, JELL-O Simply delivers the signature taste, texture and vibrant colors families know and love – with ingredients parents increasingly want.
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The launch comes as consumer demand for simpler ingredients continues to redefine the food industry. Half of parents are actively avoiding artificial sweeteners, and one in three ranks total sugar as their top concern. 1 At the same time, consumers still crave the familiarity and joy of the brands they love. JELL-O Simply answers this call directly, with no FD&C colors or artificial sweeteners and reduced sugar in the ready-to-eat gelatin, 2 all without compromising the colorful desserts JELL-O fans know and love.
As a permanent addition to the brand’s portfolio, JELL-O Simply is designed to help bring a new generation of families into the gelatin and pudding desserts category – particularly younger parents increasingly seeking treats made with real ingredients and less sugar. The new lineup includes:
“We know families are looking for treats that strike the right balance between great taste and ingredients they can feel good about – and they don’t want to sacrifice the brands they know and love to get there,” said Kathryn O’Brien, Head of Marketing, Desserts at Kraft Heinz. “JELL-O Simply delivers everything people love about JELL-O – the delicious taste, the iconic jiggle and the vibrant fun – now made with no FD&C colors or artificial sweeteners. It’s a meaningful evolution for the brand and an important milestone in Kraft Heinz’s broader modernization journey.”
1 Mintel: Nutrition Watch for Kids
2 Compared to JELL-O original sugar-based gelatin snacks.
ABOUT THE KRAFT HEINZ COMPANY
Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high‑quality, great‑tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.
JELL-O Ushers in a New Era with Introduction of JELL-O Simply, Made with No FD&C Colors or Artificial Sweeteners
NEW YORK (AP) — Trains are set to resume rolling on the Long Island Rail Road on Tuesday after a deal was reached to end a strike that had shut down the busiest commuter rail system in the country.
Commuters in the New York City suburbs will still have to muddle through another tough morning rush hour, as trains won’t be running in time for the commute into work, railroad officials said after the deal was announced late Monday.
The LIRR urged riders to work from home again Tuesday if possible. Free but limited shuttle buses will still be offered from a handful of locations on Long Island to subway stations in New York City.
Five labor unions representing about half the train system’s workforce went on strike at 12:01 a.m. Saturday, halting service for roughly 250,000 commuters who use the rail system that connects New York City to its eastern suburbs every weekday.
Hallie Kessler was among the weary Long Island commuters who welcomed the strike's end. With the trains out of service, the 24-year old speech therapist commuted three hours home from her job at a public school in the New York City borough of Queens on Monday.
“Obviously I wish trains would be running when peak hours start so I could avoid the long morning commute, but happy to not deal with it in the afternoon when I’m leaving work,” Kessler said. “Curious what the deal says about future fares, which has been a big concern, but we’ll see.”
New York Gov. Kathy Hochul and railroad officials have said they're not at liberty to disclose details of the new contract terms until they're voted on and approved by union members. But the Democrat, who is up for reelection, stressed the deal won’t increase fares or taxes and will give unionized workers the fair wages they deserve.
The first impacts of the walkout were felt over the weekend, as baseball fans had to find other ways to get to Citi Field in Queens to see the New York Mets take on their crosstown rivals the New York Yankees.
Hochul said the deal ensures basketball fans won't meet the same fate as they travel to watch the New York Knicks continue their playoff run on Tuesday at Madison Square Garden, which is located directly above the LIRR's Penn Station hub in Manhattan.
The unions — which represent locomotive engineers, machinists, signalmen and others — and the Metropolitan Transportation Authority had been negotiating a new contract since 2023, but talks had stalled over salaries and healthcare.
The unions have said raises were needed to help workers keep up with inflation and the rising cost of living in the New York City area. The MTA had said the union’s initial demands would lead to fare increases and set a difficult precedent for negotiations with other transit unions.
The strike was the first walkout for the LIRR since a two-day strike in 1994.
Tracks are empty at Mineola train station as Long Island Rail Road workers enter the third day of their strike, Monday, May 18, 2026, in Mineola, N.Y. (AP Photo/Heather Khalifa)
Long Island Rail Road workers walk on the picket line outside of Penn Station on the third day of their strike, Monday, May 18, 2026, in New York. (AP Photo/Heather Khalifa)
Commuters board buses to Long Island outside of the Jamaica–179th Street station as Long Island Rail Road workers enter the third day of their strike, Monday, May 18, 2026, in New York. (AP Photo/Heather Khalifa)
Long Island Rail Road trains sit in the West Side Yard on the first day of a strike, Saturday, May 16, 2026, in New York. (AP Photo/Heather Khalifa)
