LOS ANGELES--(BUSINESS WIRE)--May 21, 2026--
Hiya, the fastest growing children’s health brand, today announced the launch of Kids Daily Growth + Protein, its first-ever kids protein powder.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260521987610/en/
Available in a kid-approved Sweet Cream flavor, the clean, protein-based powder supports healthy growth and development for children who need additional protein and calories, including picky eaters and kids struggling to gain healthy weight. Backed by the same uncompromising standards that have earned Hiya thousands of five-star parent reviews and a loyal community of 1+ million families, Kids Daily Growth + Protein is designed to help kids not just grow, but thrive during the most critical stages of development.
Built for kids, Kids Daily Growth + Protein fuels the everyday demands of childhood, from the classroom to the playground, by delivering kid-appropriate nutrient levels that support height, bone strength, and healthy development during the fastest-growing years of life. The result is the first product of its kind to earn the Clean Label Project Purity Award, the highest tier of independent purity certification available to consumer brands, awarded only to products that pass rigorous off-the-shelf laboratory testing for heavy metals, pesticide residues, plasticizers, and other harmful contaminants, proving that meaningful nutrition for kids can be delivered without artificial additives, sugar, or empty calories.
“At Hiya, we start with one question: what do kids actually need to grow and thrive,” said Darren Litt, Co-Founder and CEO of Hiya. “With Kids Daily Growth + Protein, we focused on using high-quality, clean ingredients that support real nourishment without sugar or artificial fillers. We know how challenging it can be for parents to ensure their kids are getting the nutrients they need, which is why our goal was to create something simple and trustworthy parents can feel confident serving and kids can enjoy as part of their daily routine.”
For parents of picky eaters, protein can be one of the hardest nutritional gaps to fill. A recent survey of Hiya’s community found that nearly 64% of parents report their kids don’t get enough protein, and nearly 76% of kids regularly refuse protein-rich foods, highlighting the need for Kids Daily Growth + Protein as a nutritional safety net to help bridge the “growth gap” for children who may not consistently get enough protein from whole foods like meat and dairy. Whether a child skips meals or avoids certain food groups, the Kids Daily Growth + Protein formula helps ensure their bodies still receive the essential nutrients needed to support healthy growth and important developmental milestones.
Science-Backed Nutrition for Growing Bodies:
Kids Daily Growth + Protein is formulated to deliver comprehensive nutritional support. Not all protein is created equal, which is why Hiya uses grass-fed whey protein isolate, the gold standard, paired with targeted amino acids to support growing bodies.
Carefully developed in collaboration with pediatric experts, Kids Daily Growth + Protein combines high-quality protein with healthy fats, prebiotics, and essential minerals to meet the rigorous nutritional demands of childhood’s most critical growth phases. Every ingredient and dosage is carefully selected and validated to meet the rigorous nutritional demands of childhood's most critical growth phases, giving parents confidence that they are serving a product rooted in science, transparency, and trust.
"The pediatric protein category is just dominated by just “scaled down adult versions”: overloaded with protein and sugar, yet missing the amino acid mix that growing children *actually* need. Kids Daily Growth + Protein is engineered specifically FOR children: an intentional 8-gram serving with the specific amino acids that support bone, muscle, and tissue development - with zero sugar. “As a physician and a mom, it's one I trust enough to give my own kids,” said Dr. Darria Long, a Yale and Harvard-trained pediatric physician and Hiya Scientific Advisory Board Member.
Key nutritional benefits include:
Easy to mix into water, milk/milk alternatives, smoothies, oatmeal, or yogurt, Kids Daily Growth + Protein offers a kid-friendly way to increase protein intake, deliver healthy calories, and help kids participate fully in their day, beyond the kitchen table.
Hiya’s Kids Daily Growth + Protein is available for purchase now exclusively at hiyahealth.com.
For more information, visit Hiya or follow Hiya on Instagram at @hiyahealth.
ABOUT HIYA
Hiya is the leading children's health brand reimagining kids' wellness with an inspired range of clean-label products. Offering a delicious and high-quality line of powders and chewables, Hiya is at the forefront of wellness with a focused assortment of better-for-you products. Since its founding in 2020, Hiya has established itself as a trusted name in the industry, backed by thousands of 5-star parent reviews, with adherence to the highest clean nutrition standards, ingredient transparency and commitment to continuous improvement through collaborations with pediatricians and other experts.
Hiya Kids Daily Growth + Protein
NEW YORK (AP) — Kamala Harris “wrote off rural America" during the 2024 presidential campaign and failed to attack Donald Trump with sufficient “negative firepower," according to a long-awaited post-election autopsy released on Thursday by the Democratic National Committee.
The committee's chair, Ken Martin, shared the 192-page report only after facing intense internal pressure from frustrated Democratic operatives concerned with his leadership. Martin had originally promised to release the autopsy, only to keep it under wraps for months because he was concerned it would be a distraction ahead of the midterms as Democrats mobilize to take back control of Congress.
On Tuesday, Martin apologized for his handling of the situation and conceded that the report was withheld because it “was not ready for primetime."
Although the autopsy criticizes Democrats' focus on “identity politics,” it sidesteps some of the most controversial elements of the 2024 campaign. The report does not address former President Joe Biden’s decision to seek reelection, the rushed selection of Harris to replace him on the ticket or the party's acrimonious divide over the war in Gaza.
“I am not proud of this product; it does not meet my standards, and it won’t meet your standards,” Martin wrote in an essay on Substack on Thursday. “I don’t endorse what’s in this report, or what’s left out of it. I could not in good faith put the DNC’s stamp of approval on it. But transparency is paramount.”
A spokesperson for Harris did not immediately respond to a request for comment.
The initial reaction from Democratic operatives was a mix of bafflement and anger over Martin's handling of the situation.
“Why not say this in 2024, or bring in more people to finish it, instead of turning this into the dumbest media cycle for 7-8 months?” Democratic strategist Steve Schale wrote on social media.
The postelection report, which was authored by Democratic consultant Paul Rivera, calls for “a renewed focus on the voters of Middle America and the South, who have come to believe they are not included in the Democratic vision of a stronger and more dynamic America for everyone.”
“Millions of Americans are suffering from poor access to healthcare, manufacturing and job losses, and a failing infrastructure, yet continue to be persuaded to vote against their best interests because they do not see themselves reflected in the America of the Democratic Party,” the report says.
The autopsy points to a reduction in support and training for Democratic state parties, voter registration shifts and “a persistent inability or unwillingness to listen to all voters.”
Thursday's release comes as Martin confronts a crisis of confidence among party officials who are increasingly concerned about the health of their political machine barely a year into his term. Some Democratic operatives have had informal discussions about recruiting a new chair, even though most believe that Martin’s job wasn't in serious jeopardy ahead of the midterm elections.
The report found that Harris and her allies failed to focus enough on Trump's negatives, especially his felony convictions. This was part of a broader criticism that Democrats' messaging is too focused on reason and winning arguments, “even in cycles when the electorate is defined by rage.”
“There was a decision in the 2024 Democratic leadership not to engage in negative advertising at the scale required,” the report states. “The Trump campaign and supportive Super PACs went full throttle against Vice President Harris, but there was not sufficient or similar negative firepower directed at Trump by Democrats.”
The report continues: “It was essential to prosecute a more effective case as to why Trump should have been disqualified from ever again taking office. The grounds were there, but the messaging did not make the case.”
Trump's attack on Harris' transgender policies were cited as a key contrast.
Specifically, the report suggested the Democratic nominee was “boxed” in by the Trump campaign's “very effective” ad that highlighted Harris' previous statement of support for taxpayer-funded gender-affirming surgeries for prison inmates.
Democratic pollsters believed that “if the Vice President would not change her position – and she did not – then there was nothing which would have worked as a response," the report said.
The report criticized Harris' outreach to key segments of America while condemning the party's focus on “identity politics.”
“Harris wrote off rural America, assuming urban/suburban margins would compensate. The math doesn’t work,” the report says. “You can’t lose rural areas by overwhelming margins and make it up elsewhere when rural voters are a significant share of the electorate. If Democrats are to reclaim leadership in the Heartland or the South, candidates must perform well in rural turf. Show up, listen, and then do it again.”
The report also references Democrats' underperformance with male voters of color.
“Male voters require direct engagement. The gender gap can be narrowed. Deploy male messengers, address economic concerns, and don’t assume identity politics will hold male voters of color,” it says.
President Donald Trump speaks during an event about loosening a federal refrigerant rule, in the Oval Office at the White House, Thursday, May 21, 2026, in Washington. (AP Photo/Jacquelyn Martin)
Former Vice President Kamala Harris speaks during a fireside chat on Thursday, May 7, 2026, in Las Vegas. (AP Photo/Ty ONeil)
FILE - Democratic National Committee chair Ken Martin speaks during an interview with The Associated Press at DNC headquarters, Jan. 12, 2026, in Washington. (AP Photo/Allison Robbert, File)
