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Building Together: HYUNDAI-POSCO Louisiana Steel Marks a Major Milestone, Welcomes Nearly 700 Residents to Community Day

Business

Building Together: HYUNDAI-POSCO Louisiana Steel Marks a Major Milestone, Welcomes Nearly 700 Residents to Community Day
Business

Business

Building Together: HYUNDAI-POSCO Louisiana Steel Marks a Major Milestone, Welcomes Nearly 700 Residents to Community Day

2026-09-09 21:00 Last Updated At:21:15

  • $5.8 billion steel mill project marked with ceremonial event on September 4, followed by Community Day celebration two days later 
  • Sequential events demonstrate HPLS's commitment to manufacturing investment and community partnership
  • Community Day featured live music, interactive activities, cultural exchanges bridging Louisiana and Korea
  • DONALDSONVILLE, La., Sept. 9, 2026 /PRNewswire/ -- Just days after marking its $5.8 billion steel mill project launch with a ceremonial event on September 4, HYUNDAI-POSCO Louisiana Steel (HPLS) demonstrated its commitment to community partnership by hosting a celebration on September 6 that drew nearly 700 Donaldsonville residents.

    HPLS, a joint venture between Hyundai Steel, POSCO, Hyundai Motor and Kia Corporation, marked the launch of its $5.8 billion steel mill project on September 4. The first Electric Arc Furnace-based integrated steel mill in the U.S. will begin commercial production in 2029 and is expected to create 5,400 jobs, including 1,300 direct positions, while reducing CO₂ emissions by approximately 70 percent compared to conventional methods.

    Two days later, HPLS brought that strategic vision directly to the community. On September 6, the company hosted Community Day at Louisiana Square in Donaldsonville under the slogan "Building the Future of Steel, Together with Louisiana."

    The celebration featured live music performances by local artists Red Tape Musiq, King Pakayea' Band and Royal Essence, interactive activities, and cultural exchanges that brought together HPLS executives, employees and community members. Local leaders including Donaldsonville Mayor Leroy Sullivan joined the celebration alongside HPLS CEO Hyung-Jin Kim.

    "We are pleased to see the HPLS project launch ceremony successfully held here in our community," said Donaldsonville Mayor Leroy Sullivan, "We look forward to seeing HPLS grow as a long-term partner in our community and build a shared future together with the people of Donaldsonville."

    Interactive activities brought families together, including a miniature shovel game to find letters spelling "HPLS" and a 29-second bucket-stacking challenge—a playful nod to 2029, when commercial production is scheduled to begin. Participants who completed the challenge received HPLS-branded merchandise including T-shirts, caps and eco-friendly coasters.

    Food offered another point of connection between Louisiana and Korea, with residents enjoying local favorites such as jambalaya and chicken wings alongside Korean dishes including dakgangjeong (Korean sweet and crispy fried chicken) and vegetable fried rice. At a photo area, families posed with hard hats and shovels, capturing memorable moments celebrating the project milestone.

    Investing in Community Partnership 
    Beyond the Community Day celebration, HPLS has committed to building long-term partnerships with local institutions. The company is collaborating with Louisiana State University and River Parishes Community College to develop workforce training programs, including the RPCC – Hyundai Workforce Training Center in Donaldsonville.

    In 2026 alone, HPLS donated more than $30,000 to local organizations including the Modeste Food Bank, local youth programs, and community events.

    "The event marked another opportunity for HPLS to connect with the Donaldsonville community, building on the relationships and engagement already established as the company begins building not only a new steel mill, but also long-term relationships in Louisiana," said Hyung-Jin Kim, CEO of HPLS, "HPLS is grateful to the residents, local leaders and community partners who helped make the day possible and looks forward to continuing to build its future in Louisiana together with the community."

    The Louisiana steel mill represents Hyundai Steel's first North American steelmaking facility and a cornerstone of Hyundai Motor Group's broader $26 billion U.S. investment commitment. The facility will supply high-quality, low-carbon automotive steel to Hyundai Motor and Kia plants in the U.S. as well as other major automakers, establishing a resilient automotive supply chain.

    About HYUNDAI-POSCO Louisiana Steel (HPLS)
    HYUNDAI-POSCO Louisiana Steel (HPLS) is a $5.8 billion landmark investment redefining the future of manufacturing in the United States. Located in Ascension Parish, Louisiana, this first-of-its-kind facility represents Hyundai Motor Group's inaugural steelmaking base in North America — establishing a fully integrated, made-in-America supply chain supporting automotive production nationwide. More information about HPLS can be found at: https://www.linkedin.com/company/hyundai-posco-louisiana-steel/

    About Hyundai Steel 
    Hyundai Steel Company is a leading steel manufacturer headquartered in Seoul, Republic of Korea. Established in 1953, Hyundai Steel is a core member of Hyundai Motor Group and supplies high-quality steel products to global industries including automotive, construction, machinery, shipbuilding, and energy sectors. More information about Hyundai Steel, please see: https://hyundai-steel.com/en

DONALDSONVILLE, La., Sept. 9, 2026 /PRNewswire/ -- Just days after marking its $5.8 billion steel mill project launch with a ceremonial event on September 4, HYUNDAI-POSCO Louisiana Steel (HPLS) demonstrated its commitment to community partnership by hosting a celebration on September 6 that drew nearly 700 Donaldsonville residents.

HPLS, a joint venture between Hyundai Steel, POSCO, Hyundai Motor and Kia Corporation, marked the launch of its $5.8 billion steel mill project on September 4. The first Electric Arc Furnace-based integrated steel mill in the U.S. will begin commercial production in 2029 and is expected to create 5,400 jobs, including 1,300 direct positions, while reducing CO₂ emissions by approximately 70 percent compared to conventional methods.

Two days later, HPLS brought that strategic vision directly to the community. On September 6, the company hosted Community Day at Louisiana Square in Donaldsonville under the slogan "Building the Future of Steel, Together with Louisiana."

The celebration featured live music performances by local artists Red Tape Musiq, King Pakayea' Band and Royal Essence, interactive activities, and cultural exchanges that brought together HPLS executives, employees and community members. Local leaders including Donaldsonville Mayor Leroy Sullivan joined the celebration alongside HPLS CEO Hyung-Jin Kim.

"We are pleased to see the HPLS project launch ceremony successfully held here in our community," said Donaldsonville Mayor Leroy Sullivan, "We look forward to seeing HPLS grow as a long-term partner in our community and build a shared future together with the people of Donaldsonville."

Interactive activities brought families together, including a miniature shovel game to find letters spelling "HPLS" and a 29-second bucket-stacking challenge—a playful nod to 2029, when commercial production is scheduled to begin. Participants who completed the challenge received HPLS-branded merchandise including T-shirts, caps and eco-friendly coasters.

Food offered another point of connection between Louisiana and Korea, with residents enjoying local favorites such as jambalaya and chicken wings alongside Korean dishes including dakgangjeong (Korean sweet and crispy fried chicken) and vegetable fried rice. At a photo area, families posed with hard hats and shovels, capturing memorable moments celebrating the project milestone.

Investing in Community Partnership 
Beyond the Community Day celebration, HPLS has committed to building long-term partnerships with local institutions. The company is collaborating with Louisiana State University and River Parishes Community College to develop workforce training programs, including the RPCC – Hyundai Workforce Training Center in Donaldsonville.

In 2026 alone, HPLS donated more than $30,000 to local organizations including the Modeste Food Bank, local youth programs, and community events.

"The event marked another opportunity for HPLS to connect with the Donaldsonville community, building on the relationships and engagement already established as the company begins building not only a new steel mill, but also long-term relationships in Louisiana," said Hyung-Jin Kim, CEO of HPLS, "HPLS is grateful to the residents, local leaders and community partners who helped make the day possible and looks forward to continuing to build its future in Louisiana together with the community."

The Louisiana steel mill represents Hyundai Steel's first North American steelmaking facility and a cornerstone of Hyundai Motor Group's broader $26 billion U.S. investment commitment. The facility will supply high-quality, low-carbon automotive steel to Hyundai Motor and Kia plants in the U.S. as well as other major automakers, establishing a resilient automotive supply chain.

About HYUNDAI-POSCO Louisiana Steel (HPLS)
HYUNDAI-POSCO Louisiana Steel (HPLS) is a $5.8 billion landmark investment redefining the future of manufacturing in the United States. Located in Ascension Parish, Louisiana, this first-of-its-kind facility represents Hyundai Motor Group's inaugural steelmaking base in North America — establishing a fully integrated, made-in-America supply chain supporting automotive production nationwide. More information about HPLS can be found at: https://www.linkedin.com/company/hyundai-posco-louisiana-steel/

About Hyundai Steel 
Hyundai Steel Company is a leading steel manufacturer headquartered in Seoul, Republic of Korea. Established in 1953, Hyundai Steel is a core member of Hyundai Motor Group and supplies high-quality steel products to global industries including automotive, construction, machinery, shipbuilding, and energy sectors. More information about Hyundai Steel, please see: https://hyundai-steel.com/en

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Building Together: HYUNDAI-POSCO Louisiana Steel Marks a Major Milestone, Welcomes Nearly 700 Residents to Community Day

Building Together: HYUNDAI-POSCO Louisiana Steel Marks a Major Milestone, Welcomes Nearly 700 Residents to Community Day

Building Together: HYUNDAI-POSCO Louisiana Steel Marks a Major Milestone, Welcomes Nearly 700 Residents to Community Day

Building Together: HYUNDAI-POSCO Louisiana Steel Marks a Major Milestone, Welcomes Nearly 700 Residents to Community Day

BERLIN, Sept. 9, 2026 /PRNewswire/ -- AULUMU, a design brand focused on high-performance gear and modern technology accessories, concluded its showcase at IFA 2026 in Berlin, presenting new products across charging, mobile accessories, wearable gear, and urban carry.

Held Sept. 4–8, IFA 2026 gave AULUMU a global platform to demonstrate how its industrial design language extends across multiple categories while maintaining a focus on practical performance and everyday usability. On the first day of the show, Yanko Design visited the AULUMU booth and presented the brand with a "Best of IFA 2026" award, adding further recognition to its presence in Berlin.

Key products on display included the G09 Infinite Rotation Dual-Mag Stand, M10 Multi-Charging Dual-Mag Power Bank, A18 smartphone case series, C05 Apple Watch band, and B01 and B02 functional bags. The presentation connected product design with everyday scenarios spanning work, travel, content creation, and urban mobility.

The A18 series was a key part of the showcase, reflecting AULUMU's continued focus on smartphone protection as a design-led category. The collection extends the brand's distinctive industrial and futuristic visual language into everyday phone use, with an emphasis on visual identity, tactile experience, and seamless integration into daily mobile routines. Positioned alongside AULUMU's stands, charging solutions, wearables, and carry gear, A18 also demonstrated how the brand is building a more coherent personal technology ecosystem around the smartphone.

The M10 features a 10,000mAh battery, up to 35W fast charging, MagSafe wireless charging, Apple Watch charging, and an integrated USB-C cable. In addition to receiving the 2026 Red Dot Design Award, the M10 also earned a Bronze Award in the International Design Excellence Awards (IDEA). The G05 was also recognized as an IDEA Finalist, further strengthening AULUMU's growing international design credentials.

IFA 2026 also highlighted AULUMU's expansion into lifestyle and urban carry. The B01 and B02 combine technical materials, mechanical-inspired detailing, and practical organization for commuting, travel, outdoor use, and modern city life.

AULUMU's 2026 award portfolio also includes Red Dot recognition for the G05 Air 5-in-1 MagSafe Stand and iF Design Award recognition for the Geometric Case for AirPods Pro and Mag Buckle Ultra-Thin Strap.

Founded in 2022, AULUMU has launched dozens of technology accessories, secured multiple utility and invention patents, and now serves users across more than 20 countries and regions.

For more information: aulumu.com | Instagram: @aulumu_official

Media Contact:
The aulumu Marketing Team
market@aulumu.com 
www.aulumu.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

AULUMU Wins Yanko Design Best of IFA 2026, Showcases Award-Winning Tech Gear in Berlin

AULUMU Wins Yanko Design Best of IFA 2026, Showcases Award-Winning Tech Gear in Berlin

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