Building on Its Global Momentum, the Brand Completes Official HSA Notification in Singapore and Secures Full HSA/FSA Payment Support in the US
HONG KONG, Sept. 21, 2026 /PRNewswire/ -- Bened Life, a global leader in psychobiotic innovation, saw its flagship product Neuralli™ MP win two authoritative industry and medical honors in Hong Kong. At the Healthcare Professionals Favorite Brand Award 2026, Neuralli™ MP stood out among numerous probiotic brands to win the top honor in the Probiotics category, the "Healthcare Professional Choice Probiotic Award." Separately, in 2025, Neuralli™ MP was further honored with the Best Psychobiotic Brand of the Year award, presented by the Hong Kong Commercial Times (HKCT), underscoring the brand's leading position in the psychobiotics field.
Behind these two honors lies real-world validation from the healthcare professional community. A survey by the Health Research Centre among HK healthcare professionals shows that after 1 month of Neuralli™ MP usage:
- Over 90% of surveyed HK HCPs recommend¹
- 94.3% of surveyed HK HCPs reported improved focus²
- 93.1% of surveyed HK HCPs reported reduced work stress³
"These two awards mean a lot to us — they reflect real recognition from Hong Kong's healthcare community and business sector alike, for our scientific evidence and quality standards," said Frankie Cheng, CEO of Bened Life. "But for a science-driven brand like ours, nothing means more than earning the trust of frontline healthcare professionals."
As public awareness of Brain-Gut Axis health keeps growing, Neuralli™ MP continues to earn trust across Hong Kong and the wider APAC market through its strong scientific evidence and high quality standards.
At the core of Neuralli™ MP is PS128™ (Lactiplantibacillus plantarum PS128™), a probiotic strain extensively studied for its role in the gut-brain connection. PS128™ is a novel psychobiotic that appears to balance the "happy hormones" serotonin and dopamine, the "stress hormone" cortisol, and other molecules that affect neurological health, mood, stress response, and focus. Backed by more than 18 clinical studies, PS128™ continues to be studied for how it may support this connection between gut health and overall wellbeing.
At the same time, the brand has reported good news in other key markets: Neuralli™ MP has officially completed notification with Singapore's Health Sciences Authority (HSA) as a notified health supplement (VNS Notification No.: VNS-2026-08-00377), and now offers full support for Health Savings Account (HSA) and Flexible Spending Account (FSA) payments in the US market, allowing local consumers to purchase the product using pre-tax health benefit funds. These international milestones echo the professional recognition earned in Hong Kong, together reinforcing the brand's leading position in global Brain-Gut Axis research.
Looking ahead, Bened Life will continue to deepen its local presence and scientific outreach across the APAC region, providing consumers worldwide with psychobiotic solutions backed by scientific research and high quality standards, and leading new trends in global brain and mental wellness.
About Bened Life
Bened Life is a US-based leader in psychobiotics, focused on Gut-Brain Axis research. The company is committed to developing the world's first medical-grade Gut-Brain Axis probiotic solutions, grounded in scientific evidence and clinical data. Its flagship product, Neuralli™ MP, features the patented strain PS128™, supported by 18 clinical studies, and is sold in over 60 countries and regions worldwide. Guided by its mission of "science-driven health," Bened Life continues to expand its presence in core markets including the US and Asia-Pacific, while actively investing in neurodiversity initiatives and research collaborations, committed to providing consumers worldwide with trustworthy mental wellness supplements. For more information, please visit Bened Life's official website.
¹ Out of 45 surveyed HCPs, 41 (91.1%) recommended this product.
² Out of 45 surveyed HCPs, 35 self-rated their baseline focus as 6 or below; results are based on this group.
³ Out of 45 surveyed HCPs, 29 indicated experiencing high recent work stress before the trial; results are based on this group.
*This survey reflects subjective satisfaction feedback from respondents, is not a clinical trial result, and does not constitute medical diagnosis or advice.
*Note: "Medical Food" refers to an official regulatory category defined under U.S. FDA guidelines.
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Probiotic Medical Food* Neuralli™ MP Sweeps Double Award Win in Hong Kong: Over 90% of Healthcare Professionals Back the Brand
Tencent Esports Competition Solution (ECS), a first-of-its-kind designed for large-scale intercontinental esports competitions, provides end-to-end technical support across 11 esports events, helping safeguard fair play and consistent competition across one of the most complex esports programmes in Asian Games history
TOKONAME, Japan, Sept. 21, 2026 /PRNewswire/ -- Esports will return as an official medal event for the second time at the 20th Asian Games, with its largest programme in Asian Games history set to take place from September 22 to October 2 at Hall D of the Aichi Sky Expo in Japan. Featuring 11 events across six game categories and multiple publishers, the programme will bring together different games, devices and technical environments within a single multi-sport competition, requiring teams to coordinate across different game engines, version management systems and device formats. Tencent Esports Competition Solution (ECS) will provide end-to-end technical support across all 11 esports events.
Designed to support referees, competition operations and monitoring teams throughout the competition lifecycle, ECS covers everything from pre-match equipment checks and real-time match monitoring to post-match review and record management.
Creating a Consistent Competition Environment Across 11 Events
Unlike professional esports leagues, where technical and operational workflows can be built around the requirements of an individual game, a multi-sport event needs multiple titles, teams and competition officials to operate within a consistent framework.
ECS operates across three key stages of competition. Before a match, the Inspection Station supports checks of player peripherals, devices and the competition environment, while maintaining check-in records. During competition, the Monitoring Console tracks more than 30 indicators in real time, including device and network status, and brings together multiple video sources such as Player POV, Observer View (OB) and Hand Cam.
Following each match, the Review Room provides competition officials with access to match records and footage for post-match review, information retention, record summaries and video archiving.
Building on Asian Games Experience
ECS builds on Tencent Esports' previous experience supporting esports at the 19th Asian Games, where its technical team supported 217 matches with zero technical incidents.
Ahead of the 20th Asian Games, ECS underwent three test events between January and June 2026 in Japan, Singapore and Vietnam. These provided opportunities for the technical team to test and validate the solution across different venues, competition environments and network conditions.
The team subsequently moved into the Asian Games venue earlier this month to conduct integrated system testing ahead of the official competition.
"Esports entering multi-sport events means that its competition processes need to align with the standards of fairness established across traditional sports," said Yati Zhang, Director of Tencent Esports. "ECS translates areas that have traditionally relied on manual experience, such as equipment checks, live monitoring and officiating support, into technical processes that can be recorded, traced and reviewed. We hope ECS can serve beyond a single event and provide a reusable technical foundation for esports competitions across Asia and other competitive environments."
Developing Infrastructure for Esports Beyond a Single Event
The deployment of ECS also reflects the growing focus on building more standardised competition infrastructure as esports becomes further integrated into Asia's wider sporting ecosystem.
As part of the Olympic Council of Asia's (OCA) 10-year strategic partnership with Tencent Esports from 2025 to 2035, OCA Director General Husain Al-Musallam has highlighted the evolution of Asian esports from "event participation" towards a new phase centred on "co-building technology and systems".
"As esports continues to develop across Asia, establishing more standardised and institutionalised competition systems will be an important long-term direction," said Husain Al-Musallam, Director General of the Olympic Council of Asia. "The adoption of Tencent Esports' Competition Solution at the Asian Games represents another step towards this goal. We hope this collaboration can contribute to the development of competition systems, technical standards and the wider esports ecosystem, helping establish an Asian benchmark for the sport.
With ECS deployed across all 11 esports events at the 20th Asian Games, Tencent Esports is extending its role beyond supporting individual competitions towards developing technical infrastructure that can be applied across increasingly complex esports environments.
The Asian Games deployment will provide another large-scale test of how standardised technical solutions can support esports within a multi-sport setting.
About Tencent Esports
Tencent E-sports, established on December 9, 2016, is the world's leading and most influential e-Sports brand and event operator. Tencent E-sports has eight categories of top e-Sports titles, with events covering over 90 countries and regions. In 2023, the global viewing volume exceeded 100 billion times. Leading various professional and comprehensive aspects, including e-Sports events, education, technology, industry ecosystem, franchising, and e-Sports standards, Tencent E-sports is promoting e-Sports as a new industry. Following e-Sports becoming an official event at the Hangzhou Asian Games, Tencent E-sports launched the "Empower Esports Worldwide Series" in June 2024. This initiative aims to join hands with industry partners globally and promote e-Sports cultural exchange and long-term cooperation through open communication. The first batch of exchange activities will be held in Saudi Arabia, France, Japan, and China.
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Tencent Esports Competition Solution to Power Esports Competition at the 20th Asian Games
