EBENE CYBERCITY, Mauritius, Sept. 29, 2026 /PRNewswire/ -- Ultima Markets concluded its participation at Forex Expo Dubai 2026, held on 22 and 23 September at the Dubai World Trade Centre. Operating from Booth 127, the team engaged with institutional partners and retail traders, presenting competitive trading conditions alongside institutional-grade technology.
During the official ceremony, Ultima Markets was awarded "Prime Player in Forex Industry 2026." The accolade recognises the broker's dependable market execution and ongoing commitment to technological innovation.
In an official Executive Interview conducted by the expo organizers, Waleed Yaseen, Country Manager for Jordan, addressed evolving trader interests and expectations. Yaseen outlined the firm's trading platforms and flexible account solutions, while detailing Ultima Markets' five-year growth outlook and the expo's role in connecting the global trading community.
At the booth, visitors experienced live platform demonstrations and joined the "Hit 10.00" Challenge, competing to freeze a digital timer at exactly ten seconds. Global Market Analyst Georg Schmidt joined the team on site to deliver real-time market commentary.
"Forex Expo Dubai brings together some of the most engaged traders in the region," Schmidt said. "Comparing notes on where the markets are headed and hearing directly what is on people's minds has been the highlight of the event."
Ultima Markets concluded the event positioned to reinforce its international partner network and support traders worldwide.
About Ultima Markets
Ultima Markets operates globally through entities regulated by the Financial Conduct Authority (FCA), Financial Sector Conduct Authority (FSCA), and Financial Services Commission (FSC). As the Official Regional Partner of FC Internazionale Milano, UM unites football passion with trading knowledge. Serving 170+ countries with 1,000+ instruments, the broker is a 50+ award winner and proud supporter of the UN Global Compact, aligning with Sustainable Development Goals for responsible growth.
Risk Warning
Leveraged derivative products are complex and involve a high risk of losing your capital quickly due to leverage. You should consider whether you understand how these products work and whether you can afford to take the high risk of loss.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Ultima Markets Named "Prime Player in Forex Industry 2026" at Forex Expo Dubai
PARIS, Sept. 29, 2026 /PRNewswire/ -- JB Hi-Fi, Australia's leading consumer electronics retailer, and Vusion, the global leader in AI-powered digitalization solutions for physical commerce, today announce a new rollout plan to accelerate the digital transformation of JB Hi-Fi's stores.
Under the agreement, JB Hi-Fi plans to deploy Vusion's digital shelf-edge technology across its stores, following a successful pilot phase, as well as a full rollout across JB Hi-Fi's New Zealand store network.
This next stage will further advance the retailer's connected store strategy while preserving JB Hi-Fi's distinctive in-store experience. By bringing its recognizable shelf-edge communication style into a connected platform, Vusion will help combine the retailer's strong merchandising culture with greater pricing and product information, faster in-store execution, easier access to product information for store teams, and greater operational efficiency.
Vusion's platform also supports store teams by giving team members easier access to richer product information directly at the shelf edge, including through contactless interactions with store PDAs. This helps teams provide customers with more relevant product details, such as available models, colors, financing information and expanded product content, while reducing repetitive manual tasks and improving consistency between online and in-store information.
"JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers," said Cameron Trainor, MD of JB Hi-Fi Australia. "Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy."
"We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network," said Pierre Demoures, SEVP & COO of Vusion. "Australia is a key market for Vusion and JB Hi-Fi is one of the region's most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique."
Through Vusion's native integration with Cisco Meraki, JB Hi-Fi will connect the Vusion platform to the existing wireless infrastructure already deployed in its stores, reducing additional infrastructure requirements while simplifying rollout and helping limit both operational costs and the environmental footprint of the deployment.
About JB Hi-Fi
JB Hi-Fi is one of Australia's most trusted and best-known retailers of consumer electronics, technology, entertainment, and home appliances.
The first JB Hi-Fi store opened in 1974 by John 'JB' Barbuto with a simple philosophy to deliver a specialist range of Hi-Fi at Australia's lowest prices. Today, JB Hi-Fi Australia is part of the JB Hi-Fi Group, alongside JB Hi-Fi New Zealand, The Good Guys and e&s. The Group employs more than 17,000 team members in Australia and New Zealand across 355 store locations, home distribution centres and support office.
The JB Hi-Fi Group offers an extensive range of consumer electronics, whitegoods, appliances and home entertainment at great prices, with outstanding customer service from their knowledgeable, passionate team. In addition to their 355 stores in Australia and New Zealand and its websites, the Group also services the commercial, insurance and education sectors.
About Vusion
Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.
More information on www.vusion.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy
