As cinemagoers rush out to catch the latest blockbusters during the summer holiday, China's innovative CINITY projection system, known for its cutting-edge technologies, has significantly enhanced the film-viewing experience by creating gripping audio-visual effects which leaves audience members in awe.
At the China Media Group (CMG) Convergence Media Cinema in Shanghai, the CINITY screening room has become the top choice for many moviegoers keen to enjoy the finest entertainment.
"Especially for those films with good visual effects, the attendance rate exceeds 80 percent, and some screenings are filled to capacity," said Wu Ting, the cinema manager.
The country's first CINITY LED curved screen was put into use early this year and has captivated crowds at the Xinming Cinema in Chengdu, the capital of southwest China's Sichuan Province, for its more panoramic viewing experience.
"Firstly, the screen covers a wide area. Secondly, the slightly curved surface gives you a very clear sight no matter where you sit in the theater. In addition, I find the sound effects particularly good. The stereo sound allows you an immersive movie-watching experience," said one viewer.
Developed by the China Film Group, the CINITY large format system features the most advanced technology in the industry including 4K, 3D, a super high frame rate, ultra-high brightness, a wider color ranger, and first-rate sound properties -- all of which helps deliver a thrilling ride for movie fans.
"Its projection is two to three times brighter than that of traditional 2D theaters and can present more details of the picture. Through extremely accurate positioning of the sound source and dynamic tracking, it enables the audience to clearly feel the changes in sound, frequency, and volume, and fully immerse themselves in the soundtrack and plot of the film," said Wu.
The CINITY LED curved screen is the world's first LED cinema projection system that supports 4K/120 frames-per-second projection, the highest frame rate in the film industry, and soon this technology is expected to go global.
"We process the content of our films according to the features of China Film's CINITY LED screen. We also plan to open such a lab in the United States, so that we can ensure that all the movies released in China, whether imported or domestic, can provide the CINITY LED version," said Bian Wei, CINITY General Manager of the China Film Group.
China's high-tech CINITY cinema system delivers blockbuster viewing experience for film fans
Multiple Chinese chambers of commerce on Saturday voiced their firm opposition to the unilateral imposition of "reciprocal tariffs" by the United States.
They also expressed strong support for the Chinese government in taking all necessary countermeasures, according to statements from the chambers of commerce for import and export in various sectors, including those related to textiles, foodstuffs, machinery and electronics, light industrial goods, medicines and health products, as well as metals, minerals and chemicals.
Following the U.S. move to slap "reciprocal tariffs" on all its trading partners, China announced that it will impose an additional 34-percent tariff on all products imported from the United States starting from April 10.
Other measures against U.S. tariffs included the implementation of rare earth export controls starting April 4, the addition of 11 U.S. companies to the unreliable entity list, 16 U.S. companies being placed on the export control list, and the suspension of six U.S. firms from exporting food and agricultural products to China.
In its statement, the China Chamber of Commerce for Import and Export of Textiles called on the United States to listen to the voices of the global industry and consumers, correct its harmful and self-destructive actions as soon as possible, and return to the right course.
The China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products firmly opposed the U.S. trade protectionism and called on enterprises to unite, strengthen cooperation, and jointly explore domestic and international markets.
The China Chamber of Commerce for Import and Export of Machinery and Electronic Products condemned the U.S. unilateral trade protectionism, noting the move not only seriously violates international trade rules, but also seriously disrupts the global economic and trade order. It urged its members and non-members to to remain united in adhering to an open, win-win internationalization strategy. It emphasized the importance of actively adjusting foreign trade strategies, exploring diversified markets, and accelerating the transformation and upgrading of foreign trade.
The China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts stated that U.S. actions seriously violate WTO rules and will have a significant negative impact on global economic development and supply chain stability. It also appealed to the global industry, industry enterprises from various countries, and upstream and downstream partners to join forces in opposing the U.S. trade bullying practices.
The China Chamber of Commerce of Metals, Minerals and Chemicals Importers and Exporters urged the U.S. government to immediately revoke its unilateral tariff measures.
Highlighting that the health rights of people worldwide should not be undermined by unfair trade measures, the China Chamber of Commerce for Import and Export of Medicines and Health Products strongly opposed the unilateral trade bullying actions taken by the United States.
Multiple Chinese chambers of commerce resolutely oppose US "reciprocal tariffs"
