A creative seminar for China Media Group's (CMG) large-scale cultural program "Exploring China through Bamboo and Wooden Slips" was held in Beijing on Thursday.
Shen Haixiong, deputy head of the Publicity Department of the Communist Party of China Central Committee and president of CMG, attended the event and delivered a speech.
During the seminar, participants, including experts, scholars, media representatives, and the program's creative team, discussed the program's creative concept, innovative practices, and social significance, offering insights and suggestions to advance the creative transformation and innovative development of China's traditional culture.
According to the participants, the driving force behind the creation of the program stems from Chinese civilization. CMG spearheaded the use of bamboo and wooden slips as a focal point, delving into the culture reflected in these ancient documents, extracting their historical value and profound meanings, thereby pioneering a fresh approach to narrating the history of Chinese civilization through a cultural program.
By using visual storytelling, the program seeks to illuminate the richness and depth of ancient Chinese culture, bridging the past and present while imparting the wisdom and heritage encapsulated in these ancient documents to modern audiences.
"Making research results accessible to the general public is a challenge. I believe 'Exploring China through Bamboo and Wooden Slips' has tackled this challenge. The program vividly presents that historical period through expert interpretations, reconstructed excavation scenes, the use of digital technology, and dialogs bridging ancient and modern times," said Liu Guoxiang, vice president of the Chinese Academy of History.
"(The program) translated the contents, plots, backgrounds, and cultural attributes of bamboo and wooden slips, which are difficult for people to read and understand, into dramatic narratives, evoking emotional resonance and fostering understanding and recognition, thereby making the ancient documents relevant and esteemed," said Meng Man, a professor at the School of History and Culture, Minzu University of China.
The program integrates innovative forms of expression, including on-site visits, live dramas, and cultural interviews, to showcase the discoveries of eight representative bamboo and wooden slips. Through these findings, it reveals the multiple values of cultural relics, illustrating the profound and extensive essence of Chinese civilization.
Since airing on CMG's TV channels such as CCTV-1, as well as on CMG's official website and new media platforms, the program has attracted significant attention and praise from all walks of life.
The premiere and subsequent re-broadcast of the 11 episodes on television have collectively reached an audience of 727 million viewers, with video views exceeding 110 million and 401 topics trending on social media's hot searches and lists.
CMG holds seminar for major cultural program in Beijing
