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Japan’s rice prices soar as farmers face rising costs, declining production

China

China

China

Japan’s rice prices soar as farmers face rising costs, declining production

2025-06-12 11:13 Last Updated At:11:37

While Japanese consumers are struggling with rising rice prices, farmers say growing rice is no longer profitable due to shrinking farmland and soaring production costs.

In Hamamatsu City, Shizuoka Prefecture, Jun Miyamoto, who cultivates around 25 hectares of rice paddies and harvests 120 tons of rice annually, is considered a major rice grower. He said business inquiries have increased noticeably this year.

"A lot of companies have already contacted me, saying they want to buy rice from us. I'm negotiating prices with different buyers almost every week," he said. Japan's rice production has been declining steadily. In the 1970s, the country had over two million hectares of rice fields and produced about 12 million tons of rice annually. By 2023, the total rice-growing area dropped to 1.344 million hectares, with only 1.244 million hectares used for staple food rice. Combined with extreme heat and drought, total rice output fell to 7.165 million tons, with only 6.61 million tons used as staple food. "For years, they (the government) kept saying we had too much rice, so [the government] discouraged us from growing it. They offered subsidies if we converted rice paddies into dry fields and planted crops like wheat or soybeans instead. This policy has been in place for decades, and now Japan's overall rice production capacity has declined," said Miyamoto. The Japanese yen's rapid depreciation and global supply disruptions have driven up prices of imported essentials like fuel, fertilizer, and pesticides, pushing rice farming costs ever higher. Miyamoto said he's been operating at a loss for years.

Now in his 50s, Miyamoto is the youngest rice farmer in his village. Over 70 percent of local rice farmers are in their 70s or older, with some even in their 90s. With younger generations turning away from farming, labor shortages are worsening.

To secure supply, Japan's agricultural cooperatives have been raising purchase prices for rice. Yet even with current high prices, farmers say they are only breaking even. To stabilize prices, the Japanese government has released low-priced reserve rice into the market. But experts say this is unlikely to fix the underlying problems.

"The rice wholesale industry has a multi-layered structure, where rice is traded multiple times between wholesalers. The more middlemen are involved, the higher the price gets. That cost eventually trickles down to retailers and consumers," said Professor Motonori Tomita, Faculty of Human Sciences at Kobe Shoin University.

Tomita warned that the 600,000 tons of reserve rice currently being released are not enough to cover the country's needs. If depleted now, there may be no stock left in case of a future disaster.

"About 600,000 tons of reserve rice have already been released. But what happens when they run out? In the event of a real disaster, we'd be at serious risk. Only the reserve rice is cheaper, other rice is tied to contracts signed earlier, often at high procurement prices. That's why prices won't come down easily. Even if cheaper rice appears on the market now, it's only a temporary solution," said Tomita.

Japan’s rice prices soar as farmers face rising costs, declining production

Japan’s rice prices soar as farmers face rising costs, declining production

An age-old feather duster craft in north China's Hebei Province has found new life online, as livestreaming turns a village tradition into a source of income for elderly residents. In Luan'nan County, Tangshan City, Liu Wenhao, Party secretary of Zhangmawan Village, is promoting the village's handmade feather dusters alongside fellow villagers in livestreams. Since 2024, he has led villagers in bringing the traditional craft online, quickly turning it into an internet sensation.

Elderly villagers now craft dusters while also serving as online hosts, participating in livestreams and welcoming tourists. Liu Huiying is one of them.

"This is no small income. I earn about 20,000 yuan (about 2,981 U.S. dollars) a year, which is more than enough. They call me an internet celebrity. I'm happy," she said.

The feather duster craft has a long history in Zhangmawan. Once a sideline for villagers during the agricultural off-season, craftsmen worked from dawn to dusk only to sell a single duster for 0.3 to 0.5 yuan. Sales were slightly better at rural fairs, but earnings were barely enough to make a living. As modern cleaning products diversified, traditional feather dusters gradually faded from daily life.

In recent years, with the rise of short-video platforms, several young people in the village began experimenting with short videos. Their first video showing the making of a feather duster garnered more than 600,000 views.

"Our village's traditional craft was well-known throughout the region. So we thought, with so many people here skilled at making feather dusters, why not sell them online and help boost their incomes?" said Liu.

Zhangmawan has more than 200 residents over the age of 60. To boost their incomes and pass on the craft, product transformation was key. Young villagers pooled their ideas and decided to enter the cultural and creative market.

While veteran artisans persisted in handmade production, younger people focused on innovative designs, launching new items such as car hangings, bag charms, desktop ornaments and cat teasers, tailored to modern aesthetics and lifestyles.

Online popularity has also boosted offline tourism. The village has leveraged its advantages to offer craft workshops, rural sightseeing, farm meals and educational study tours, attracting a large number of visitors and children.

"You can hang it on a schoolbag or car keys -- it can go in many places. And if something gets dirty, you can use it to sweep," said Meng Shixuan, a young visitor.

"We want to keep updating our cultural and creative feather duster products, and through short videos and livestreaming, develop the village's study tour and sightseeing businesses to provide more jobs and income opportunities," Liu said.

Chinese village turns traditional feather duster craft into online hit

Chinese village turns traditional feather duster craft into online hit

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