DUBAI, UAE, Dec. 5, 2025 /PRNewswire/ -- On December 4, Chery held a signing ceremony with the organizing committee of the 2025 Asian Youth Para Games (AYPG) in Dubai. The event was attended by key dignitaries including Mr. Zhu Shaodong, Executive Vice President of Chery International, Mr. Majid Rashed, President of Asian Paralympic Committee, Mr. Saeed Hareb, Secretary General of Dubai Sport Council, Mr. Thani Juma Berregad, Chairman of DCD and Local Organising Committee - AYPG, and Mr Tarek Souei, CEO of Asian Paralympic Committee. Together, they announced Chery's official role as the exclusive mobility partner for the Games. Under the theme "With CHERY, Born to Rise!", this collaboration marks not only a deepening partnership between the two sides but also a strong recognition of Chery's brand strength and values.
The 2025 AYPG, guided by the motto "Born to Rise," champions the perseverance and fighting spirit of young athletes—a philosophy that resonates deeply with Chery's "Little Thatched Cottage" ethos of "fearing no hardship and never giving up." Zhu Shaodong remarked, "From our beginnings in 1997 to now ranking among the Fortune Global 500 and operating in over 120 countries and regions, This is Chery's 'rise.' We look forward to cheering on the 'rise' of every young athlete on the field."
Chery has previously built trust and shared purpose with Asian Paralympic organizations through initiatives such as supporting the Kazakhstan Children Paralympic Games and assisting with the General Assembly of Asian Paralympic Committee, paving the way for this cooperation. At the same time, Chery's long-term commitment to core R&D has equipped it with solid technological expertise and a global research network. These capabilities not only fuel product innovation but will also be channeled into event support and training solutions, offering athletes a reliable platform to pursue excellence. Within its ESG framework, Chery further connects business growth with social value through collaborations with international bodies like the International Union for Conservation of Nature and UNICEF, actively fulfilling its corporate responsibilities.
A dedicated Chery team has now been formed to coordinate global resources in support of Games preparations. As the 2025 AYPG is approaching, Chery will stand alongside every athlete with technological strength and a sense of duty, driven by the shared conviction: "With CHERY, Born to Rise!"
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Chery Partners with 2025 Asian Youth Para Games, Taking Center Stage in Global Sports with Passion and Aspiration
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TAGUIG CITY, Philippines, Dec. 5, 2025 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has officially opened its upgraded office and Customer Co-Creation Centre in Taguig City, reinforcing its commitment to fostering partnerships and accelerating food innovation across the Philippines and Southeast Asia.
With over a decade of operations in the Philippines, Kerry has experienced steady growth across three key business channels: retail, food service chains, and brands. Designed as a modern hub for thought leadership and customer collaboration, the 716 sqm office is set to inspire the creation of winning concepts and future food solutions.
The space features specialised labs that enable hands-on innovation, including Sweet, Savoury, and Meat labs, a dedicated customer suite for beverage solutions brand DaVinci Gourmet's clients and a culinary test kitchen for food service and retail partners, as well as a boardroom, meeting rooms and booths for individual work.
The opening ceremony was graced by Her Excellency Emma Hickey, Ambassador of Ireland to the Philippines, underscoring the strong ties between Ireland and the Philippines and Kerry's role as a centre of taste, beverage, and food innovation excellence for the region.
Increasingly, Filipino consumers are prioritising health, convenience, and value in their food and beverage choices. PwC's 2025 Voice of the Consumer report shows that 67% of Filipinos cite nutritional value as a key factor when purchasing food, while 45% look for budget or value brands to manage rising costs. Products with natural ingredients, added fortification, and clean labels are in high demand, reflecting a strong preference for healthier options.
Convenience is also critical: the popularity of ready-to-drink and portable foods continues to rise. A 2024 global survey on the State of Snacking showed that the Philippines tops the world in snacking, but recent surveys also show that 99% of Filipino snackers practise mindful snacking, with 91% pairing indulgent treats with healthier options and 80% seeking portion-controlled snacks.
Jacinta Macapugay, Country Head & Commercial Lead, Kerry Philippines commented: "As Filipino consumers seek healthier, more convenient, and better-value choices, our investment is about empowering our teams and partners to co-create the future of food. Together, we can navigate changing consumer preferences and enable faster, more relevant innovation that meets the evolving tastes and needs of Filipino consumers, celebrate the vibrant food culture of this nation, and drive sustainable growth for years to come."
TAGUIG CITY, Philippines, Dec. 5, 2025 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has officially opened its upgraded office and Customer Co-Creation Centre in Taguig City, reinforcing its commitment to fostering partnerships and accelerating food innovation across the Philippines and Southeast Asia.
With over a decade of operations in the Philippines, Kerry has experienced steady growth across three key business channels: retail, food service chains, and brands. Designed as a modern hub for thought leadership and customer collaboration, the 716 sqm office is set to inspire the creation of winning concepts and future food solutions.
The space features specialised labs that enable hands-on innovation, including Sweet, Savoury, and Meat labs, a dedicated customer suite for beverage solutions brand DaVinci Gourmet's clients and a culinary test kitchen for food service and retail partners, as well as a boardroom, meeting rooms and booths for individual work.
The opening ceremony was graced by Her Excellency Emma Hickey, Ambassador of Ireland to the Philippines, underscoring the strong ties between Ireland and the Philippines and Kerry's role as a centre of taste, beverage, and food innovation excellence for the region.
Increasingly, Filipino consumers are prioritising health, convenience, and value in their food and beverage choices. PwC's 2025 Voice of the Consumer report shows that 67% of Filipinos cite nutritional value as a key factor when purchasing food, while 45% look for budget or value brands to manage rising costs. Products with natural ingredients, added fortification, and clean labels are in high demand, reflecting a strong preference for healthier options.
Convenience is also critical: the popularity of ready-to-drink and portable foods continues to rise. A 2024 global survey on the State of Snacking showed that the Philippines tops the world in snacking, but recent surveys also show that 99% of Filipino snackers practise mindful snacking, with 91% pairing indulgent treats with healthier options and 80% seeking portion-controlled snacks.
Jacinta Macapugay, Country Head & Commercial Lead, Kerry Philippines commented: "As Filipino consumers seek healthier, more convenient, and better-value choices, our investment is about empowering our teams and partners to co-create the future of food. Together, we can navigate changing consumer preferences and enable faster, more relevant innovation that meets the evolving tastes and needs of Filipino consumers, celebrate the vibrant food culture of this nation, and drive sustainable growth for years to come."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Unveils New Philippines Customer Co-Creation Centre to Meet Evolving Consumer Demands
