WHOOP Named to 2026 CNBC Disruptor 50 List

BOSTON--(BUSINESS WIRE)--May 19, 2026--

WHOOP, the human performance company, has been named to the 2026CNBC Disruptor 50 list of the world’s most innovative private companies. The annual list recognizes category-defining businesses whose breakthrough technologies are transforming industries and shaping the future.

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This honor reflects a landmark year for WHOOP. In May 2025, the company launched the WHOOP 5.0 and WHOOP MG, next-generation wearables designed to deliver highly personalized insights across health, fitness and longevity. In January 2026, WHOOP also founded the Massachusetts AI Coalition alongside leading startups and venture capital firms, helping to advance AI innovation and strengthen Massachusetts’ position as a leading AI hub in the United States.

In March, WHOOP announced a $575 million Series G funding round at a $10.1 billion valuation, with backing from global icons including Cristiano Ronaldo, LeBron James and Rory McIlroy, alongside global institutions including Collaborative Fund, Mubadala, 2PointZero, Qatar Investment Authority, Abbott, and the Mayo Clinic.

WHOOP also continued to expand its global cultural and performance footprint through a series of high-profile partnerships. The company named designer Samuel Ross MBE as Global Creative Director for WHOOP x SR_A, became a Premium Partner of the Paris Saint-Germain men’s and women’s teams, and launched a global partnership with Scuderia Ferrari HP as the team’s Official Health & Fitness Wearable Partner. WHOOP also expanded its platform capabilities with the launch of Specialized Panels and other health and AI enhancements.

“It’s an honor to be recognized on the CNBC Disruptor 50 list,” said Will Ahmed, Founder and CEO of WHOOP. “WHOOP is building the personal health brand for people who want to perform at their best and improve their health. This recognition reflects the innovation and ambition of our team as we continue to redefine how people understand and optimize their health.”

The CNBC Disruptor 50 list is compiled through a qualitative and quantitative evaluation process, assessing factors such as business model strength, scalability, and customer growth. For more information or to view the complete list of honorees, visit here.

To learn more about WHOOP please visit whoop.com.

About WHOOP

WHOOP delivers a wearable membership to help people live healthier, longer lives and unlock extraordinary potential. Through a powerful 24/7 wearable with a 14-day battery life, WHOOP provides intelligent health guidance across sleep, recovery, strain, fitness, and longevity. The health platform includes an FDA-cleared ECG, a Healthspan longevity feature, Blood Pressure Insights, and Advanced Labs blood biomarker analysis. Research shows that people who wear WHOOP daily log more than 90 additional minutes of exercise per week, get over two extra hours of sleep, and have 10% higher heart rate variability.

Trusted by millions of members worldwide including athletes, global leaders, military operators, executives, and artists, WHOOP has become a modern symbol of disciplined, intentional living. WHOOP was founded in 2012 and is headquartered in Boston. The company has raised more than $950 million in venture capital, ships to 56 countries, and operates in six languages. To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.

WHOOP Named to 2026 CNBC Disruptor 50 List

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 19, 2026--

For more than 125 years, JELL-O has brought colorful, jiggly fun to dessert tables across America. Now, one of the country’s most iconic food brands is entering a new era. Today, the brand announces the launch of JELL-O Simply, a new line featuring the delicious and colorful desserts families have loved for generations, now made with no FD&C colors or artificial sweeteners. Made with real fruit juice and 25% less sugar in the ready-to-eat gelatin line, JELL-O Simply delivers the signature taste, texture and vibrant colors families know and love – with ingredients parents increasingly want.

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The launch comes as consumer demand for simpler ingredients continues to redefine the food industry. Half of parents are actively avoiding artificial sweeteners, and one in three ranks total sugar as their top concern. 1 At the same time, consumers still crave the familiarity and joy of the brands they love. JELL-O Simply answers this call directly, with no FD&C colors or artificial sweeteners and reduced sugar in the ready-to-eat gelatin, 2 all without compromising the colorful desserts JELL-O fans know and love.

As a permanent addition to the brand’s portfolio, JELL-O Simply is designed to help bring a new generation of families into the gelatin and pudding desserts category – particularly younger parents increasingly seeking treats made with real ingredients and less sugar. The new lineup includes:

“We know families are looking for treats that strike the right balance between great taste and ingredients they can feel good about – and they don’t want to sacrifice the brands they know and love to get there,” said Kathryn O’Brien, Head of Marketing, Desserts at Kraft Heinz. “JELL-O Simply delivers everything people love about JELL-O – the delicious taste, the iconic jiggle and the vibrant fun – now made with no FD&C colors or artificial sweeteners. It’s a meaningful evolution for the brand and an important milestone in Kraft Heinz’s broader modernization journey.”

1 Mintel: Nutrition Watch for Kids
2 Compared to JELL-O original sugar-based gelatin snacks.

ABOUT THE KRAFT HEINZ COMPANY

Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high‑quality, great‑tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.

JELL-O Ushers in a New Era with Introduction of JELL-O Simply, Made with No FD&C Colors or Artificial Sweeteners