Thousands gathered in Iran's Alborz Province for a Jan-Fada procession, a public event bringing together people who have registered for Iran's wartime volunteer campaign.
The name means "Sacrifice for Iran." The campaign emerged after the war with the United States and Israel began in February, calling on Iranians to volunteer in support of the country.
Organizers say more than 31 million people have registered, representing just over a third of the country's population, though the figure has not been independently verified.
The campaign is aimed at mobilizing civilians for national defense, emergency response, and social services. But organizers say the movement is now moving beyond registration, with volunteers being grouped into units and trained for specific roles.
In Alborz, the Jan-Fada campaign has taken on a more structured form. Around 100 units have been established across the province, with thousands of people receiving training. Participants include families, young people, athletes, medical workers and other volunteers. For some, the procession is an opportunity to publicly declare their readiness to serve.
"We are ready and at the service of the Leader's orders, and we have come here to declare our readiness," said Samaneh, a Jan-Fada participant.
Participants said they were united and ready to act on instructions from Iran's new Supreme Leader.
"We are all ready, and we are all waiting for our Leader's orders. And we are all standing together," said Roghayeh, another Jan-Fada participant.
Commanders of the Islamic Revolutionary Guard Corps and local officials were also present, with senior figures highlighting what they described as public resilience during the conflict.
"Even if they wage war against us ten times over, the people will continue to stand firm. They will always defend the Revolution and Islam," said Hossein Nejat, an IRGC commander.
In Tehran, more than 300,000 people participated. Local authorities said this procession was smaller, but still described the turnout as massive.
"The procession is so nice. As a matter of fact, I want to say that we have 110,000 people, or even more, in this street," said Morteza Mohammadi, a participant.
The movement, which started in Tehran, has now expanded across the country. Organizers said the procession was intended to show that Jan-Fada was no longer simply about signing up, but about organizing civilian volunteers to defend Iran.
Thousands rally in Alborz as Jan-Fada movement mobilizes civilians to defend Iran
China's outdoor gear industry is experiencing a sustained export boom, with many manufacturers reporting full order books extending into 2027 as overseas demand for camping and leisure gear continue to rise.
In recent years, the sector has developed rapidly, with faster product iteration and growing overseas market share. Many companies have already received orders scheduled through well into 2027, signaling strong industry momentum.
Unlike previous years when the peak season began in late September or early October, Letu leisure Products Company in Wuyi County, Jinhua City, east China's Zhejiang Province entered its busy period much earlier this year, with folding outdoor awnings rolling off production lines one after another and packed for storage.
"Our company currently has an order volume of 500,000 sets, and production has been scheduled through January 2027. Our daily output has risen form 3,000 sets to about 4,000 sets," said Gao Hongfang, deputy manager of production of the company.
Over the past two years, Letu has continued investing in research and development in the outdoor awning segment, adding practical features such as solar lighting and wind-resistant reinforcement. Its export value grew from over five million yuan (about 750,000 U.S. dollars) in 2015 to 160 million yuan in the first half of this year.
Zhejiang Youyi Feinuo Umbrella Industry Co., Ltd in Shaoxing City is targeting the growing trend of glamping and expanding its product matrix. Its orders have already been booked through June next year.
"We offer products like mattresses, beach mats and carpets, and we provide customers with one-stop or packaged combination sets," said Xu Jianshu, executive general manager of the company.
At another manufacturer in Shaoxing, Zhejiang Hengyang Umbrella Co., Ltd, production boards display real-time scheduling data, with daily output of more than 2,000 outdoor products. Batches of finished goods are inspected, packed and prepared for shipment worldwide.
"At present, our main business is still export-oriented. Our main markets are Europe, North America, South America and the Middle East. Now we also have markets in Africa and Southeast Asia," said Han Haojie, general manager of the company.
Many domestic outdoor gear manufacturers are undergoing transformation. In the past, most of them focused on contract manufacturing, but now they are placing greater emphasis on independent research and development. Adapting actively to consumer habits in different overseas markets, the manufacturers have increased investment in innovation to build their own brands and lead market demand with their original designs.
Chinese outdoor gears ride export boom as orders stretch into 2027
